The Benefits of Cloud Computing

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  • The New NormalAmazon Web Services

  • 2/3More than two-thirds of

    IT budgets go toward

    keeping the lights on

    77%of CEOs believe security

    risk has increased in the

    last few years and 65%

    believe their risk management

    capability is falling behind

    15yrsThe average lifespan

    of an S&P company

    dropped from 67 years in

    the 1920s to 15 years today

  • How This Affects You

    Youre left without

    the necessary resources

    to pursue critical business

    initiatives required to maintain

    a competitive advantage Your traditional IT model

    lacks the agility you

    need to keep pace with

    innovative startups

    Insufficient security,

    compliance and availability

    can hamper your ability to

    compete and open the door to

    sophisticated, hard-to-identify


  • Responding requires a new model

    Focus on differentiating your company

    Innovate at start-up like speed

    Reduce risk

  • Hospitality Trading Insurance Grocery

    This is something born in the cloud

    companies have already discovered.


    Disruption is much easier today

  • Focus on differentiationand reduce technical debt

  • Move from risk-laden

    up-front expense to

    flexible variable expense

    Stop guessing

    at capacity planning

    Go global in


    Get rid of time-consuming, expensive tasks

    Remove complicated infrastructure

    management that adds little

    business value

    GE Oil & Gas is migrating 500 applications, and more than 750TB of

    data, to the cloud by the end of 2016 as part of a major digital

    transformation, helping it attain a 52% reduction in TCO and greater

    speed to market.

  • Gain the freedom to choose

    OSMicrosoft Windows Server 2016, 2012, 2008, and 2003

    Red Hat Enterprise Linux

    Amazon Linux

    SUSE Linux



    DatabaseMicrosoft SQL Server


    Amazon Aurora




    Amazon DynamoDB

    Amazon EC2 & Amazon RDS

  • And the freedom to change your mind

    AWS Database Migration Service

    Migrate on-premises, Amazon RDS, and EC2-based databases

    Supported Sources


    Microsoft SQL Server


    Amazon Aurora


    Supported Targets


    Microsoft SQL Server


    Amazon Aurora


    Amazon Redshift


    The AWS Database Migration Service automated most of the work needed to convert

    from Oracle and dramatically reduced the manual effort involved in the code migration. It

    is a key enabler in our plans to adopt more agile, open source databases.

    Hans Wald CTO, Thomas Publishing

  • Deploy however you like



    Amazon Web


    Fully Featured


    Resource &



    Common Controls

    for Security &




    Data Integration &

    Life Cycle


    Flexible hybrid options

    Comcasts IT strategy focuses on combining its own data centers and AWS as

    the cornerstone of its next-generation TV service, X1. This has allowed them

    to rapidly scale interactive, on-demand content to millions of viewers.

  • Deploy faster wherever you like

    16 Regions 42 Availability Zones 68 Edge Locations

    Region & Number of Availability Zones

    AWS GovCloud (2) EU

    Ireland (3)

    US West Frankfurt (2)

    Oregon (3) London (2)

    Northern California (3)

    Asia Pacific

    US East Singapore (2)

    N. Virginia (5), Ohio (3) Sydney (2), Tokyo (3),

    Seoul (2), Mumbai (2)


    Central (2) China

    Beijing (2)

    South America

    So Paulo (3)

    Announced Regions

    Paris, Ningxia

  • Innovate faster than ever before

  • Builders dont want to be blocked



    Not Possible

    We dont support thatMaybe next


    Thats a change order

  • Account Support


    Managed Services

    Professional Services

    Partner Ecosystem

    Training & Certification

    Solution Architects

    Account Management

    Security & Pricing Reports

    Technical Acct. Management


    Business Applications

    DevOps Tools

    Business Intelligence



    Database & Storage

    SaaS Subscriptions

    Operating Systems


    Build, Test, Monitor Apps

    Push Notifications

    Build, Deploy, Manage APIs

    Device Testing


    Enterprise Applications

    Document Sharing

    Email & Calendaring

    Hosted Desktops

    Application Streaming


    Game Development

    3D Game Engine

    Multi-player Backends

    Mgmt. Tools



    Service Catalog

    Server Management

    Configuration Tracking


    Resource Templates



    Query Large Data Sets


    Business Analytics


    Real-time Data Streaming

    Orchestration Workflows

    Managed Search

    Managed ETL

    Artificial Intelligence

    Voice & Text Chatbots

    Machine Learning


    Image Analysis


    Rules Engine

    Local Compute and Sync

    Device Shadows

    Device Gateway


    HybridDevices & Edge




    ManagementVMware on



    MigrationApplication Discovery

    Application Migration

    Database Migration

    Server Migration

    Data Migration

    Infrastructure RegionsAvailability

    ZonesPoints of Presence

    Compute ContainersEvent-driven Computing

    Virtual Machines

    Simple Servers Auto Scaling BatchWeb


    Storage Object Storage Archive Block StorageManaged File


    Data Transport

    Database MariaDBData

    WarehousingNoSQLAurora MySQL Oracle SQL ServerPostgreSQL


    Transcoding Step Functions Messaging


    ManagementWeb App. Firewall

    Identity & Access

    Key Storage & Management


    Application Analysis

    Active Directory

    Dev Tools

    Private GitRepositories

    Continuous Delivery

    Build, Test, and Debug




    ConnectionsLoad Balancing Scalable DNSGlobal CDN

    The AWS Platform

  • Take advantage of new computing models

    Develop without

    worrying about servers

    to manage

    Setup your code to run

    in response to a

    variety of triggers

    Code is executed on

    demand with

    continuous scaling

    Pay only for the time

    used with sub-second


    Serverless architectures free you from managing infrastructure

    AWS Lambda

    MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcasts

    metrics engine. It takes the raw data, cleans it up and conducts error detection, then

    creates the metrics that bring more insights into plays; all within 12 seconds of a play.

  • Data warehousing for everyone

    Massively parallel, petabyte scale

    Fully managed

    $1000 per TB per year; 1/10th traditional costs

    Use your existing integration and BI tools

    Faster, simpler, less expensive

    Amazon Redshift

    Being able to explore near-real-time data improves our decision making massively. We

    can make decisions based on whats happening now rather than what happened three or

    four days ago Redshift is the engine that drives our decision-making: thats how

    important it is to us. John ODonovan CTO, Financial Times

  • Act on information as it happensCapture, store, and analyze streaming data

    Build custom applications that process

    or analyze streaming data such as

    real-time content recommendations.

    Quickly load TBs per hour of

    streaming data into the cloud for

    applications such as social media

    analysis or IoT.

    Amazon Kinesis

    Hearst Corporation sends clickstream data containing content and audience

    information from over 250 digital properties with Amazon Kinesis to make

    real-time content recommendations to maximize audience engagement.

  • Build for speed, build for scaleConsistent, single-digit millisecond latency NoSQL database at any scale

    Highly Scalable Fully ManagedFast, Consistent Performance

    Event-driven Programming Fine-grained Access Control Document & Key-Value Structures

    Amazon DynamoDB

    BMW built its new car-as-a-sensor service in only six months using

    DynamoDB and other services. With AWS, it can adapt to rapidly changing

    load requirements that can scale up and down by two orders of magnitude

    within 24 hours and will process data from 100,000 cars by 2018.


  • Enterprise performance with open-source economics

    Amazon RDS for Aurora

    "With Alfresco on Amazon Aurora we scaled to 1 billion documents with a

    throughput of 3 million per hour, which is 10 times faster than our MySQL

    environment. It just works!" - John Newton, Founder and CTO of Alfresco.

    Old World


    Very expensive

    Punitive licensing inhibits change

    Limited flexibility

    New World


    Cloud economics

    Come and go as you please

    Build on top of existing standards

  • Reduce Infrastructure Risk

  • OR

    Move Fast

    Stay Secure

  • AND

    Move Fast

    Stay Secure

  • Strengthen your security posture

    Leverage security

    enhancements from 1M+

    customer experiences

    Benefit from AWS

    industry leading

    security teams 24/7,

    365 days a year

    Security infrastructure

    built to satisfy military, global

    banks, and other high-

    sensitivity organizations

    Over 50 global


    certifications and


    We work closely with AWS to

    develop a security model, which we

    believe enables us to operate more

    securely in the public cloud than we

    can in our own data centers.

    Rob Alexander - CIO, Capital One

  • Access a deep set of cloud security tools

    Virtual Private CloudIsolated cloud resources

    Web Application FirewallFilter Malicious Web Traffic

    ShieldDDoS protection

    Certificate ManagerProvision, manage, and deploy SSL/TSL certificates

    Key Management ServiceManage creation and control of encryption keys

    CloudHSMHardware-based key storage

    Server-Side EncryptionFlexible data encryption options

    IAMManage user access and encryption keys

    SAML FederationSAML 2.0 support to allow on-prem identity integration

    Directory ServiceHost and manage Microsoft Active Directory

    OrganizationsManage settings for multiple accounts

    Service CatalogCreate and use standardized products

    ConfigTrack resource inventory and changes

    CloudTrailTrack user activity and API usage

    CloudWatchMonitor resources and applications

    InspectorAnalyze application security

    ArtifactSelf-service for AWS compliance reports

    Networking Encryption Identity & Management Compliance

  • More assurance programs than anyone

    Certifications / Attestations

    C5 [Germany], Cyber Essentials Plus [UK], DoD SRG, FedRAMP, FIPS, IRAP [Australia],

    ISO 27001, ISO 27017, ISO 27018, ISO 9001, MLPS Level 3 [China],

    MTCS Tier 3 [Singapore], PCI DSS Level 1, SEC Rule 17a-4(f), SOC 1, SOC 2, SOC 3

    Laws, Regulations, and Privacy

    DNB [Netherlands], DPA 1998 [U.K.], EAR, EU Data Protection Directive,

    EU Model Clauses, FERPA, Gramm-Leach-Bliley Act (GLBA), HIPAA, HITECH, IRS 1075,

    ITAR, My Number Act [Japan], PDPA 2010 [Malaysia], PDPA 2012 [Singapore],

    PIPEDA [Canada], Privacy Act [Australia], Privacy Act [New Zealand],

    Spanish DPA Authorization, VPAT / Section 508

    Alignments and Frameworks

    CIS, CJIS, CLIA, CMS Edge, CMSR, CSA, EU-US Privacy Shield, FISC [Japan], FISMA,

    G-Cloud [U.K.], GxP (FDA CFR 21 Part 11), ICREA, IT Grundschutz [Germany], MITA 3.0,

    MPAA, NIST, PHR, UK Cloud Security Principles, Uptime Institute Tiers

  • Migrating existing

    applications as

    quickly as possible

    Deploying new

    applications to the

    cloud by default

    Cloud computing has become the new normal

    AWS services more than a million active customers every month in 190 countries.

    Through customer obsession and an increasing pace of innovation,

    AWS is the fastest technology vendor in history to reach a $10B run rate.

  • Global Enterprise Customers

    General Electric Capital One BMWJohnson &

    Johnson Merck Nordstrom

    There is no public cloud infrastructure provider that has more robust enterprise capabilities.

    Marc Benioff, Chairman & CEO, Salesforce

  • The AWS Cloud

    Eliminate costly technical debt and reallocate resources so you can deliver high-value, revenue-generating projects faster.

    Innovate faster and solidify your competitive advantage by merging startup agility with enterprise experience and resources.

    Reduce risk by focusing resources dedicated to security, compliance and availability to the most important areas of your business.

    "AWS is our trusted partner that is going to run our company for the next 140 years.

    Jim Fowler CIO, General Electric

  • Journey To The Cloud

  • Your recommended 1st 90 days

    Create Cloud Minimum Viable


    Create Cloud Centre of


    Get Proof-of-Concepts and Early adopters onto platform ASAP

    Iterative development

    Use continuous feedback and cycles of learning to develop MVP

    Tiger team of IT and business SMEs to plan, develop and build cloud capability

    Critical to delivering value ASAP

    Hold Cloud Discovery Workshop

    Executive Sponsor, Key Business Stakeholders, IT Leadership

    Build out your initial cloud capability

    Create Cloud Operations Model,

    Business Case & Roadmap

    Use the AWS CAF to guide your planning

    Understand Business Drivers, expected outcomes and current environment

    Overview of AWS services & identification of POC workloads

    Identify AWS services and partners to accelerate adoption

    Roadmap to establishing AWS cloud foundation

    Creates and drives a compelling vision and business case for the adoption and use of cloud capabilities

    Minimal set of AWS capabilities required to deliver clear business value

    Creation of the Cloud Operating Model, Business Case and Transformation Roadmap

  • An example Customer cloud journey

    1.0 MVP Month 0-3 1.1 Iteration-1 Month 4-6 1.2 Iteration-2 Month 7-9

    Platform Build



    Application Migration(Business risk appetite)

    Demonstrate high value apps on


    Network, IAM & Security

    Financial Reporting

    Basic EC2, RDS, EBS Templates

    Standard Pipelines & Developer Tools

    Standard Cloud SOE

    AMI Baking Process Standard

    Release, Change, Event Management

    Self-Service Service Catalog

    Move simple, low-risk apps

    Non-critical apps move using CI/CD

    Critical apps move using CI/CD

    Legacy apps move using lift & shift

    SDLC Security, Resilience & Compliance

    Production ITIL workflow automation

    Incident, Problem, Management

    Production Assurance




    Usage spike as Self-Service becomes available

  • Thank You

  • Appendix

  • AWS Positioned as a Leader in the Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide*

    AWS is positioned highest in execution and furthest in vision

    within the Leaders Quadrant

    *Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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