the benefits of google search for your oracle webcenter or liferay portal

www.fishbowlsolutions.com

What portal system are you using today?

Poll Question

The Benefits of Google Search for your Oracle WebCenter or Liferay PortalPresented by Fishbowl Solutions

Jason LamonMarketing Team Lead


Agenda

+ Introductions and Fishbowl Overview+Portal Search Challenges+Benefits of the Google Search Experience+ROI Justification+ Intro: GSA Portal Search Suite+GSA Search Demo+Questions


Fishbowl, Oracle, & Google

Partnering with businesses to solve costly and frustrating knowledge sharing problems

• Specializing in portals & content management for 14 years

• Google Enterprise Partner

• Oracle Gold Partner

• WebCenter Content

• WebCenter Portal

• 100+ Projects in the past 2 years


Fishbowl’s GSA Products

Product Release Date

GSA Connector for Oracle WebCenter ContentVersion 3.0

May 2011

GSA Connector for YouTubeVersion 1.0

August 2013

GSA Connector for PTC WindchillVersion 1.0

June 2014

GSA Portal Search SuiteVersion 1.0

September 2014

www.fishbowlsolutions.com/Google/index.htm


Why we’re here.

Google + Portal. Better User Experience.


Enterprise Portals: Expectations vs. Reality

+Expectation:– Single gateway to information– Integrate with LOB systems– Personalized, relevant content

+Reality– *40% of portal initiatives fail to

garner adequate adoption to achieve ROI.

– *10% to 15% of portal initiatives are scrapped altogether.

– Overall, poor user experiences

Source: Gartner


What Does Search have to do with it?

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76% of company executives considered information to be “mission critical” and their company’s most important asset.

60% felt that time constraints and lack of understanding how to find information were preventing their employees from finding the information they need.

The knowledge worker spends about 2.5 hours per day, or roughly 30% of the workday, searching for information.

Preliminary research suggests that approximately 35-50% of the information available within an enterprise is not centrally indexed.

Source: International Data Corporation.


Portal Search Challenges We’ve Seen

+ Spending too much time looking for and recreating content

+ Portal search experience can’t compare to website search experience

+ Users leave portal and go to file shares and individual content repositories

+ Finding content requires paging through a lot of noise

+ No results returned if keywords contain misspellings

+ Snippet quality is low and may have performance impact

+ No way to suggest search terms to users to help direct them to relevant content

+ Poor relevancy of search results within WebCenter and Liferay Portal

+ Multiple names for the same thing mean users find only some relevant content or must perform multiple searches

+ Difficult to expose common search features within the portal

+ Inability to report on what users are searching for

+ Inability to promote or feature specific content items or content groups (ex: marketing campaigns)

+ Difficulty segmenting content by metadata, source, or other categories

+ Difficulty translating content across multiple languages


Benefits of Effective Search within the Portal

+Quality of Results– Relevancy enhances user experience

+Efficiency, Time Savings– Portal for universal search– Combines the results into a single results page– Remove barriers to information– Reduce duplication of effort

+Self-Service Portal– The portal becomes the gateway to all information


Why Google Search for Your Portal?


The Google Search Experience

12


Google.com: Scale Drives The Experience

+World’s largest, most popular search engine

+Immense scale

– Index is larger than 30T URLs

– Google crawls 20B pages per day

– Google receives ~2B queries per day

+Big data approach drives relevancy

– Over 10,000 experiments annually

– ~500 algorithm changes each year

+Technology from google.com carries over to the GSA


Enterprise Realization: Google Search Appliance

+ Scalable hardware solution – Index up to 100 million items on a single appliance

+ Google-like search experience for your organization’s internal systems and data

+ Provides– Query interpretation, relevancy algorithms, document previews,

dynamic navigation, and more…


Universality

Cloud Storage PLM CRM CAD

CMS KBFile ShareEnterprise SocialBug Tracking

Web Servers


Market Leadership

incl. 58% of Fortune 500


GSA Benefits Overview


Benefits of GSA Search within the Portal

Relevancy

Secure Results

Popular Search Features

200 signals to help you find

what you are looking for.

Returns results based on the

credentials of the user

respecting the security

protocols already in place.

Help suggest appropriate content

through spelling suggestions,

dynamic navigation, user-added

results, etc.


Understanding the Search Process

Query Ranking Display


Query

What question is the user asking?

How can we make it easier for users to ask good questions?


Search Suggestions

+ Suggest Previous Searches

+ Increase Query Length+ Leverage

Organizational Knowledge


Synonyms & Word Stemming

+ “Potato, Potahto”+ Word Forms - Plural, Past Tense...+ Abbreviations+ Legacy Terminology+ Technical & Common Names+ Misspellings


Synonyms & Word Stemming Examples

QueryMatches Without Stemming/Synonyms

Matches Using Stemming/Synonyms

Ordering Process ● Ordering Process

● Processing New Orders

● Order Management Process

● Ordering Process

UCM 11g Install ● UCM 11g Install Guide

● WebCenter Content 11g Install Guide

● UCM 11g Installation Guide

● Universal Content Management 11g Install Guide

Dr. Robert Olson

● Physical Bio: Dr. Robert Olsen

● Heart Health Q&A with Doctor Robert Olsen


Ranking

What content is most important?

Which items should be displayed first?


Sort By Relevance

+ Signals+ Keywords+ Document Structure+ Metadata+ Date+ What should show up

on page 1?


Display

What information should be displayed with search results?

How can we use metadata most effectively?

How to identify the “right” content?


Facets, Metadata, & Snippets

+ Guide a user through a conversation

+ Per-item metadata+ Snippets


Previews & Thumbnails

+ The right content+ Sorting through the clutter+ Non-text content+ Thumbnails


Security

+Flexible

+Security integrations:– LDAP– NTLM– Kerberos– SAML– Single-sign-on– Etc.

+Document level security

+Respected throughout all indexed content


Summary: GSA Search within the Portal

Relevancy

Secure Results

Popular Search Features

200 signals to help you find

what you are looking for.

Returns results based on the

credentials of the user

respecting the security

protocols already in place.

Help suggest appropriate content

through spelling suggestions,

dynamic navigation, user-added

results, etc.


Quantifying the Business Value of Google Search in the Enterprise


Value Analysis: GSA Real-World Profiles

+ IDC White Paper– “Why Search Matters: Quantifying the Business

Value of Google Search Appliance Solutions”+ Interviews across 13 customers+Use cases considered:

– Organization intranet– Customer service portal or self-service portal– Public-facing web site


Cost Savings

6,000

5,000

4,000

3,000

2,000

1,000

0User

productivity -search

Operation costs

Operation margin – increased

revenue

TCO Reduction

Total (per 100 Users) = $5,224

$2,977

$1,533

$626

$88


Increase User Productivity

Other GSA % Improvement

Time per search (minutes) 2.16 0.56 74%

Percentage of the searching where relevant information is not found

26% 6% 78%

Search downtime incidents per year 3.60 0.14 96%

Net increase of user productivity across organization 1.5%

Search KPIs

“We have done a lot of projects with the GSA, and it continues to be one of our lowest investments, highest ROI technologies.”

IT AdministratorCustomer participant in IDC Study


Lost User Productivity - Per User Per Year

40.06

9.53

Other GSA

Hours for failed Search 1.06 0.23

Hours for downtime 3.60 0.14

Hours for search 35.39 9.16

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Annual Hours


Cash-Benefit Analysis – Per 100 Users

10,000

8,000

6,000

4,000

2,000

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-2,000Initial Year 1 Year 2 Year 3

12,000

14,000

$3,277

$5,144 $5,665

($939) ($514) ($514) ($514)

$1,823

$6,522

$11,673

Investments

Benefits

Cumulative benefit


Business Value Case Study: Summary

+Discovering, locating and organizing relevant is key to unlocking its value

+GSA enables the building of role-oriented search applications

+Demonstrate value prop, increase innovation and value for knowledge workers

+Reduce costs and efforts associated with traditional search systems

+Keep users happy and coming back!


Bringing Google Search to WebCenter or Liferay Portal

GSA Portal Search Suite 1.0


GSA Portal Search Suite

+Standards-based, flexible Google search integration that brings the relevancy of Google search to WebCenter or Liferay Portal.


Product Overview

What it is:

+ A suite of Portlets– JSR-286 Standard– For WebCenter or Liferay

+ A Serving Solution– Any content in your GSA index can be served up

in the portal regardless of where it resides+ An Authentication Mechanism

– Provides silent authentication between the GSA and the portal


DemoGSA Portal Search Suite


Demo: What you’re going to see…

+Standard Search Box (type-ahead, collections)

+Standard Search Results (spelling suggestions, doc previews)

+GSA People Search

+GSA KeyMatch Results

+GSA Dynamic Result Clusters

+GSA Dynamic Navigation

+GSA Collection OneBox Results

+GSA Search Feedback


How difficult is it to find relevant content on your portal?

Poll Question


Summary: Google Search Leads To…

+ Portal Becomes Gateway to Information

– Provide just in time to employees/knowledge workers to help them do their jobs and find relevant information

– Increase engagement

– Increase knowledge

– Increase users ability to find informtion previously not found through navigation alone

+ Reduced Customer/Employee Service Costs

– Connect users to support information for self-service

+ Increased Knowledge Sharing & Discovery

– Share knowledge across business groups and systems


Join us for Part 2 on October 22nd!

Integrating the Google Search Appliance and Oracle WebCenter or Liferay Portal

– Does your organization have a Google Search Appliance (GSA)?– Is your organization using Oracle WebCenter or Liferay Portal?– Would you like to leverage a seamless and flexible integration

that fully exposes Google search features and results relevancy directly within your portal?

Date: Wednesday, October 22nd

Time: 12:00 PM – 1:00 PM CDT

www.fishbowlsolutions.com/Resources/Webinars/index.htm


Fishbowl Solutions: One Stop Shop for GSA

software hardware services

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web: fishbowlsolutions.com email: [email protected]

phone: +1.952.465.3400 blog: cfour.fishbowlsolutions.com


Questions?


More Information

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web: fishbowlsolutions.com email: [email protected]

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the benefits of google search for your oracle webcenter or liferay portal

Technology

portal search experience

benefits of google search

benefits of gsa search

gsa portal search suiteversion

universal search

search terms

search processquery

google search appliance