the best is the enemy of the good

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The Best is the Enemy of the Good User Interface Engineering Jared M. Spool (@jmspool) reed spool

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Post on 27-Jan-2015

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Similarities in Perfection Between Magic & Design Ultimately, we want to provide a perfect experience -- one devoid of flaws and full of delight. This is where experience design and professional magic have much in common, as our desire for perfection is behind what's driving us. What you may not realize, however, is professional magic has a hundred year jump on experience design. That field's drive for perfection started before the time of Houdini, in the late 1800s. The methods, philosophies, and culture behind their drive has gone through many years of refinement and maturation. There's a lot that today's experience designers can learn from how professional magicians approach their craft. In this one-of-a-kind presentation, Jared Spool (who studies design) and Reed Spool (who studies and practices professional magic) will discuss the similarities of these two fields and their drive for perfection.

TRANSCRIPT

Page 1: The Best is the Enemy of the Good

The Best is the Enemy of the Good

User Interface Engineering

Jared M. Spool (@jmspool)reed spool

Page 2: The Best is the Enemy of the Good

reed spool

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Wikipedia

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Prof

essi

onal

Mag

icExperience D

esign

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Creative

Business

Communityof Practice

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Part I:

Mastery

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Being a beginner sucks

Mimic

Innovate

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MobileWhack.com

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Being a beginner sucks

Mimic

Innovate

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LingsCars.com

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TechCrunch

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Site

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Are we plotting the path of mastery?

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Part II:

Renaissance Man

or Woman*

* Renaissance Personjust sounds stupid.

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Knowledge of every aspect

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Learn how to save your ass when things go wrong

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Yearn to learn

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ExperienceDesign

Copy Writing

Information Architecture

Design Process Management

Usability Practices

Interaction Design

Information Design

Visual Design

Editing &Curating

Ethnography

Domain Knowledge

Business Knowledge

Analytics

Marketing

Technology

ROI

Social Networks Use Cases

Agile Methods

Storytelling

Critiquing

Sketching

Presenting

Facilitating

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Are we building Renaissance Men?

and Renaissance Women*

* Who will kick the men’s asses,as we all know.

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Part III:

Practice

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Practice is not work.

Practice makes you a better person.

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Practice doesn’t make perfect.

Perfect practice makes perfect.

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Practice never becomes fun.

You have to make it fun.

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When do we allow ourselves the

to practice?

time space budget

Page 31: The Best is the Enemy of the Good

ExperienceDesign

Copy Writing

Information Architecture

Design Process Management

Usability Practices

Interaction Design

Information Design

Visual Design

Editing &Curating

Ethnography

Domain Knowledge

Business Knowledge

Analytics

Marketing

Technology

ROI

Social Networks Use Cases

Agile Methods

Storytelling

Critiquing

Sketching

Presenting

Facilitating

Page 32: The Best is the Enemy of the Good
Page 33: The Best is the Enemy of the Good

The Best is the Enemy of the Good

Page 34: The Best is the Enemy of the Good

The Best is the Enemyof the Good

Are we plotting the path of mastery?

Are we building Renaissance People?

When do we allow ourselves the time, space, or budget to practice?

Page 35: The Best is the Enemy of the Good

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