the best social media channels for plastic surgeons
TRANSCRIPT
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The Best Social Media Channels for Plastic Surgeons
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“I don’t have much time for social media.Which channel should I focus on?”
Q:“It depends, how do you define social media success?”
A:
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Develop Your Definition of Social Media Success
➔ I have enhanced connections with colleagues and industry leaders
➔ I am always on top of advances in the industry
➔ My patients are actively engaged with my social media channels
➔ I regularly get new patients from social media
Step 1:
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4 Ways Plastic Surgeons Use Social Media
Professional Networking
Patient Education
Academic News & CE
Patient Marketing
Which of these uses are MOST important to you?
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Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Google+
YouTube
Social Media Channels Rated by Use
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Determine the Amount of Time You Can Regularly Commit to Social Media
➔ How regularly will you check your social media account(s)?
➔ Do you already turn to social media to find news in your industry?
➔ Do you have an employee or firm managing your social media activity?
Step 2:
Be honest with yourself before you get started!
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Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Google+
YouTube
Social Media Channels Rated by Time Investment
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Pick No More Than Two Channels to Start
➔ Allow yourself the time to dive deep into the social media channels you select
➔ Avoid starting and stopping social media activity because this negatively impacts your social media credibility
Step 3:
Choose wisely.
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Facebook for Plastic Surgeons
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Pro: Massive network with 1.04 billion daily active users
Con: Nudity filters may impact posting & advertising efforts
Best for: Patient interaction and gathering online reviews
Source: 2/24/16 Facebook Website http://newsroom.fb.com/company-info/
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Use Rating
Time Rating
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Google+ for Plastic Surgeons
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Pro: SEO benefits
Con: Relatively small active network of 111 million users
Best for: Staking your claim in the “Google-sphere”
Use Rating
Time Rating
Source: 4/23/15 Forbes “Has Google+ Really Died?”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
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Instagram for Plastic SurgeonsPro: Plastic surgery and Instagram go hand-in-hand
Con: Requires daily maintenance
Best for: Marketing to prospective and current patients
Use Rating
Time Rating
Source: 2/15/16 Examiner “Plastic surgery on the rise among millennials fueled by Instagram”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
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LinkedIn for Plastic SurgeonsPro: World’s largest professional network on the Internet
Con: Building profile & creating published content takes time
Best for: Connecting with colleagues and professional groups
Use Rating
Time Rating
Source: 2/24/16 LinkedIn Website https://press.linkedin.com/about-linkedin
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
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Twitter for Plastic SurgeonsPro: Engage with industry leaders across the globe in real-time
Con: Requires daily maintenance
Best for: Locating, contributing to, and sharing industry news
Use Rating
Time Rating
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
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YouTube for Plastic SurgeonsPro: World’s second largest search engine
Con: Quality video content creation can be time consuming
Best for: Marketing to prospective and current patients
Use Rating
Time Rating
Source: 7/24/15 Search Engine Land “YouTube Ranking Factors: Getting Ranked in the Second Largest Search Engine”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
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Determine Where You Stand ➔ If your goal is generating business via
social media, ensure that your website is optimized to convert activity into patients
➔ Choose strategies that match your commitment level
Step 4:
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Social Media is One Piece of Your Online Marketing Ecosystem
Social media channels rely on your practice's online marketing foundation to convert activity into patients.
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Social Media Time Commitment Continuum
The wonderful thing about social media is that plastic surgeons can utilize the networks even if unable to commit significant time.
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Which Social Media Channel is Best for Plastic Surgeons?
Step 1:
Step 2:
Step 3:
Develop Your Definition of Social Media Success
Determine the Amount of Time You Can Regularly Commit to Social Media
Pick No More Than Two Channels to Start
Step 4: Determine Where You Stand on Infrastructure & Commitment
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