the best way to sell cameroon
TRANSCRIPT
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CAMEROONBRAND
CharlesNdoumbe
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Who are the country ambassadors?
Multinationals?
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Multinationals!
They are global brands
They are not tied to the country; they can easily relocate to any place of the world
with better conditions for their interests
They have different loyalties for different countries
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Who are the country ambassadors?
Citizens?
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Who are the country ambassadors?
Civil Society?
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CIVIL SOCIETY!
Membership base is eroding over the years
Struggling to influence perceptions
Not representative of the country as a hole
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Who are the country ambassadors?
Celebrities?
Milla Roger Bell Antoine Eto’o Fils
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Who are the country ambassadors?
THE STATE?
Government Bell Antoine Parliament
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Brand CAMEROON?
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BRAND CAMEROON!
Unlocking innovation and sustainable growth
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BRAND CAMEROON!Tourism
Exports
Governance
Investment & Immigration
Culture & Heritage
People
Brand Cameroon
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BRAND CAMEROON!
A Public-private partnership
Interconnected to the State overall strategies
Independent from the government
Include all others actors
Representative of the nation as a hole
Strengthening patriotism
Selling 2030 vision Cameroon locally and abroad
Stimulating successful use of social media
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BRAND CAMEROON!
Telling the stories of a unique NATION