The Best Ways To Get Interviews

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<ul><li> 1. The Best Ways to Get Interviews Robert Hellmann, Presenter Five OClock Club Career Coach Presented at Baruch College www.hellmannconsulting.com October 22, 2009 </li> <li> 2. Introduction Im Robert Hellmann, a certified Five OClock Club Career Coach and an Adjunct Professor of Career Development at NYU The material Im sharing with you is based on the Five OClock Club methodology for the job search. Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 2 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 3. GETTING INTERVIEWS Your Promotional Materials Resume Pitch Cover letters Sometimes a website Contact Channels Ads (passive) 6% Headhunters (passive) 6% Direct Contact (active) 46% Networking (active) 42% Focus of this discussion Contact Techniques Writing letters / e-mails Following up using the phone Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 3 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 4. A Step Back: Position Yourself Correctly for a Specific Target Have a focused message that positions you for your specific job target, NOT your last job. Use this message consistently through all your communications channels: Resumes Cover Letters Meetings / Interviews (Your Pitch) Your job target is a combination of the following: Job title or description Industry or Company Size Geography Changing any one of these may require a change in your positioning. Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 4 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 5. Answering Ads Sources of ads Internet Job Boards Company Websites Newspapers and Magazines Some online Chamber of Commerce websites Trade publications Association Journals or websites Challenges with answering ads: Your background has to be almost identical to the requirements for your resume not to be discarded The average NY Times or Wall Street Journal ad receives 1,500 responses. Ads are a passive method for searching. Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 5 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 6. Answering Ads- Techniques to Improve Response Dont list your salary. Say: Id be glad to discuss salary requirements upon mutual interest. I look forward meeting with you to further discuss the position. If ad says you must give salary, give a broad range. Always write a cover letter. Highly effective if you match the requirements closely: Use the Your Requirements vs. My Qualifications format in your cover letter. Dont use this format if your background is not a close match with their requirements. Use ads as a means of identifying opportunities, then use Networking or Direct Contact. Be careful of Blind Ads. Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 6 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 7. Ad Response Example ROB R i m n d H i o d 1 0 Rh 1 Ec T o LLl R a HE M ANN Nw e a a n , T 0 8 0 C n a C 6 4 0 - 6 - 9 5 / 2 3 9 6 1 1 o @m b x r . m r b o p o o c Oc t b r , o e 4 2 0 0 3 O f i o f S r t i Ma r t i a n C o m m u i t i n c e t a g c e k e n g d n c a o s Nwe Yr Un i r i y o k v e t s D a r Ma m e d a o S i r r , I m r s p n d n t y o r d i t h N e w Y o T i m s f r D i c t Ma k t g Ma a g r a e o i g o u a n e r k e o a r e r e i n n e ( e y o r 1 8 8 R ) B s d o n y u r s r i t n I b i v e I mw e q u l i d f r t i k w d 7 B . a e o d e c p i o , l e e a l a f e o h s mr t n n o B e 1 3 a r o f c p d n e i o r f y u r , i t h c i e o s e d t o k p o i o . I f l w I h v e x e r t p o r d i o ma a d w i my r s p n s . I l o e s k t g . a e i o r y a s e x e r e c n n s c o e i t e t k t n g p e a l i g i e , s i n z n a b s a f r a r t h a r n f r my u o o n o w d o e i g o o s . S i e r y n c l , e R o r He l a n n b e t m (the Your Requirements, My Response section is on the next page) Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 7 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 8. Ad Response Example, continued and so on Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 8 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 9. Answering Online Ads On the Internet, often people arent looking at your resume, computers are. Use the right keywords. If youre employed, never post your resume on the internet. Consider using a PDF file for a resume, since you will be sure the recipient will see the same thing that you see. Forrester Research found that only 4% of regular job site users found their last jobs through the Internet. Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 9 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 10. Search Firms Can be effective if they are good, or damaging if not. Make sure the search firm asks you before sending your resume to an organization! Retained firms have very different motivations from contingency firms. Look for reputable headhunters, those that ask you for permission before sending your resume. Again, your background needs to match nearly exactly with the position. You will need to give your salary requirements. Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 10 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 11. Which Search Firms to Contact? Directory of Executive Recruiters- put out by Kennedy Publications. Lists every search firm, contingency or retainer List of their specialties. Word of mouth. Ask HR department which firms they use. Your Association may have a list. If staying in the same field, contact firm your prior employer used. Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 11 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 12. Direct Contact When you contact someone directly who you dont know and havent been referred to. Develop Contacts Via: LinkedIn-- search out of network Company website Google searches on Company Trade or industry Association- membership lists via online databases Alumni Associations Databases such as Hoovers (expensive- get from Library or association), Zapdata.com (inexpensive, used for direct mail). Articles, online journals Calling the organization switchboard and asking for the contact info. Contact using E-mail or letter, depending on the person; follow up with call. Ideally, want to contact the person one or two levels above Material based on Five OClock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 12 rob@hellmannconsulting.com / 917-825-9595 </li> <li> 13. Powerful Cover Letters Know the pros and cons of asking for a job vs. asking for an informational meeting. If youre positioning your letter as having an informational meeting, attaching your resume could be confusing to the recipient. Sometimes you can get attention if mention vulnerabilities with company, based on your...</li></ul>