the bhopal school of social sciences b.b.a. … and ba mgt sylla… · · 2017-10-26classical...

THE BHOPAL SCHOOL OF SOCIAL SCIENCES B.B.A. COURSE CURRICULUM (w.e.f. Session 2016-17)

Scheme of Examination (from batch admitted in 2016) Semester –I Semester –II

Sub. Subject Marks Sub. Subject Marks

Code Code

B - 101 English Language 100 B - 106 Business Communication 100

B - 102 Fundamentals of Business

100

B - 107 Macro Economics 100

Management

B - 103 Computer Application 100 B - 108 Principles of Management 100

B - 104 Managerial Economics 100 B - 109 Business Statistics 100

B - 105 Introduction to Financial

100

B - 110 Business Environment 100

Accounting

Total Marks 500 Total Marks 500

Semester –III Semester –IV


Code Code

B - 111 Marketing Management 100 B - 116 Business Law 100

B - 112 Introduction to International

100

B - 117 Management Accounting 100

Business

B - 113 Business Organisation 100 B - 118 Research Methodology 100

B - 114 Personnel Management

100

B - 119 Strategic Management &

100 Business Policy

B - 115 Financial Management 100 B - 120 Quantitative Techniques 100


Semester –V Semester –VI


Code Code

B - 121 Management Information

100

B - 126

Business Ethics 100 System

B - 122 Entrepreneurship 100 B - 127 E-commerce 100

B – 123 Supply Chain & Logistics

100

B -128

Specialization 1 100 Management

B – 124 Specialization 1 100 B– 129 Specialization 2 100

B – 125 Specialization 2

100

B –130 Comprehensive Viva-

100 Voce


Grand Total Marks 3000

Note: I Students are to choose any two specialization areas out of five viz... Marketing Management,

Finance, Human Resource, Retail Management and Banking & Financial Services.

II Out of the two papers of each specialization, the student has to study paper I in Sem. V and paper 2 in Sem. VI

III Student will be preparing a project report on one of the specialization areas which will be

evaluated internally by the college.

SPECIALISATION

Marketing Management Finance Management

Sub. Subject Sem. Sub. Subject Sem.

Code Code

BSM – 1 Consumer Behaviour & Sem. V BSF – 1 Working Capital Sem. V

Service Marketing Management

BSM - 2 Advertising Management Sem. VI BSF - 2 Investment Analysis & Sem. VI Portfolio Management

Retail Management Human Resource Management

Sub. Subject Sem. Sub. Code Subject Sem.

Code

BSR– 1 Principles & Practices of Sem. V BSHR – 1 Human Resource Sem. V

Retail Marketing Management

BSR –2 Retail Operations Sem. VI BSHR - 2 Training & Development Sem. VI

Management

Banking & Financial Services

Sub Code Subject Sem.

BSBF –1 Marketing of Financial Services Sem. V

BSBF –2 Financial Institution & Markets Sem. VI

THE BHOPAL SCHOOL OF SOCIAL SCIENCES

Paper Code : B-101

Class : BBA

Subject : English Language

Semester : I Max. Marks : 70 Min. Marks : 28

Course content :-

Unit – I Language Content 15 marks

(a) Structural Items :

- Simple, compound and complex sentences.

- Co-ordinate clauses (with, but, or, neither-nor, otherwise, else)

- Sub-ordinate clauses-noun clauses-as subjects, objects and complement.

- Relative clauses (restrictive and non restrictive clauses)

- Adverb clauses (open and hypothetical, conditional: with, because, though,

where, so that, as long as, as soon.

- Comparative clauses (as + adjective/adverb + as no sooner

…………….that)

(b) Tense :

- Simple present, progressive and present perfect.

- Simple past, progressive and past perfect.

- Indication of futurity.

(c) The passive (Simple present and past, present and perfect and to infinitive

structure)

(d) Reported speech :

- Declarative sentences

- Imperatives

- Interrogative-why-questions, Yes/No questions.

- Exclamatory sentences.

(e) Module (will, shall, would, ought, to have to/have got to, can-could, may-

might and need)

(f) Verb structures (infinitive and gerundial)

(g) Linking devices

Note :- The above language items will be introduced to express the following

communicative functions :

(a) Seeking and imparting information.

(b) Expressing attitudes – Intellectual and emotional.

(c) Persuasion and discussion etc.

Unit – II Reading Comprehension 10 marks

Adequate practice should be provided in reading with understanding through graded

materials prescribed in the text book. Attempt should also make to expand the learner’s

vocabulary.

Unit – III Writing skills : 15 marks

Graded practice should be provided in the basis skills of composition. The following

forms of composition should also made to expand the learner’s vocabulary.

(i) Paragraph writing (150 words)

(ii) Letter writing (both formal and informal)

Unit – IV Speaking : 10 marks

Contextualized vocabulary teaching and oral work should be used to strengthen the learners

acquirement of the sound distinctions, stress and intonation in English.

Unit- V Text 20 Marks

1. Astrologer’s Day by R.K Narayan

2. The Thief by Ruskin Bond

3. A Village Song by Sarojini Naidu

4. On Killing A Tree by Gieve Patel

5. My Message to the Youth A Speech by Swami Vivekanand

6. My Three Visions For India by Dr. APJ Abdul Kalam

(Note: Internal Assessment (CCEs) should focus on assessing the speaking skills of students.

30 marks)

Scheme of Examination :-

Total Marks : (Internal 30, External 70) = 100

Reference Books :

1. The book published by M.P. Hindi Granth Academy is the prescribed book for this

syllabus.

2. Wren & Martin : High School English Grammar & Composition.


Paper Code : B-102

Class : BBA

Subject : Fundamentals of Business Management

Semester : I

Max. Marks : 70 Min. Marks : 28

Course Objectives:

To help the student to acquire the basic knowledge in concepts and theory of Principles of

Management.

Course Content:

Unit –I Concept of Management : Management thought and thinkers, Robert Owen, F.W. Taylor, Henry Fayol etc. Neo

Classical theories, functions and responsibilities of management.

Unit –II Planning :

Objective, Strategies and Policies.

Unit –III Organizing:

The system and process of Organising, Organising techniques.

Unit –IV Directing, Leadership and Motivation.

Unit –V Controlling:

The system and process of controlling, control techniques.

Reference Books:

1. Rovwer J.C & Daniel : Management & Practice, John Wiley & Sons

2. Koontz d. & Welhrich : Management, International Student Edn. Tokyo 1980

3. R.D. Agrawal : Organization & Management McGraw Hill, New Delhi.

4. Newman& Warran : The process of Management : Concepts, Behaviour and

Practice, P.H.I

5. Diwan & Agrawal : Management, Principle and Practices, Excel Books

Page 7 of 29


Paper Code : B-103

Class : BBA

Subject : Computer Application

Semester : I


Course Objectives:

To help the student a future manager – user computer application skills in major

application areas. Course Content:

Unit –I Computer system: Concepts and characteristics, Basic components of Computer System.

Unit –II Software:

Type of Software System, Software Operating system – Over view and functions.

Unit –III Application software :

Word Processing, Spread Sheet, Presentation Graphics and DTP.

Unit –IV DBMS:

Introduction, Purpose of DBMS, Views of Data, Data Models, Types of Database

Languages. Unit –V Network:

LAN, WAN, MAN, Components of LAN, Internet Evolution, Protocols and Interface,

E-mail, www, viruses, Antivirus, Antispyware, Fire Wall.

Reference Books:

1. Texali : PC Software

2. P.K. Sinha : Fundamental of Computer

3. Loen : Fundamentals of Information Technology, Vikas pub.

4. V. Rajaraman : Fundamental of Computers, Prantice Hall

5. Saxena : First Course in Computer, Vikas Pub..

6. S. Jaiswal : Computer Today, Galgotia Publication

7. Dhiraj Sharma : Foundations of IT, Excel Books

Page 9 of 29


Paper Code : B-104

Class : BBA

Subject : Managerial Economics

Semester : I Max. Marks : 70 Min. Marks : 28

Course Objectives:

The course aims to acquaint the students with micro and macro economic fundamentals required

for business analysis. Course Content:

Unit –I Introduction to Economics :

Definition, Curve, Supply curve, Demand & Supply, Equilibrium, Elasticity of Demand.

Unit –II Utility analysis:

Marginal Utility, Indifference Curve, Analysis of Demand, Consumer Surplus.

Unit –III Pricing:

Pricing equilibrium under different market conditions.

Factors of production: Rent, Internet, Wages & Profits, Laws of Production.

Unit –IV National income :

Related concepts, its measurement & analysis.

Public Finance:

Fiscal Policy, Deficit Financing, Public Revenue, Public Expenditure, Central Budget.

Unit –V New Economic Policy:

Liberalisation, Globalization & Privatization.

Reference Books:

1. M. L. Sharma : Economics

2. M.L. Seth : Principles of Economics

3. Ahuja : Principles of Economics

4. Dutta : Micro Economics

5. K.K. Dewatte : Modern Economic Theory Page 11 of 29


Paper Code : B-105

Class : BBA

Subject : Introduction to Financial Accounting

Semester : I


Course Objectives:

The objective of this course is to familiarise the students with basic concepts and methods in

accounting as a practical subject in Business Management

Course Contents

Unit –I Accounting :

Meaning, Scope & relationship with other functional areas, Book keeping & Accounting.

Unit –II Conceptual Framework of Accounting:

Accounting Principles, Accounting Concepts, Accounting Conventions, Systems of

Books Keeping Double entry system of books Keeping, Journal, Ledger & Trial

Balance.

Unit –III Depreciation Accounting:

Concept, causes methods of providing depreciation on different assets and depreciation

policy.

Unit –IV Final Accounts :

Manufacturing account, Trading account, Profit & Loss account, Balance sheet and

Adjustments.

Unit –V Bank Reconciliation Statement:

Objective, Importance & Techniques.

Reference Books:

1. T.S Grewal : Double Entry Book Keeping/ Accounting Principles

2. R.L. Gupta : Advance Accountancy

3. Jain & Narang : Elements of Accounting

4. S. N. Maheshwari : Fundamentals of Accounting

5. Shukla, Grewal & Gupta : Advance Accounts

Page 13 of 29

B.B.A THIRD SEMESTER

BBA-111: MARKETING MANAGEMENT

Max. Marks: 70 Min. Marks: 28

Course Content:-

Unit I: Nature and Scope of Marketing, Marketing System and Environment, Marketing

Research and Marketing Information System, Management Philosophies.

Description of above unit:

(Meaning of marketing, its nature & scope, analyzing the marketing

environment, Mega/Macro environment, environment specific to the firm,

Global marketing environment. Conducting marketing Research, its

purpose & scope. Importance of MR, its role & functions. Philosophy of

marketing. MIS v/s Marketing Research)

Unit II: Consumerism, Consumer Market and Industrial Markets, Consumer Behavior,

Decision Making Process in Buying.


(Meaning of consumerism & consumer Grievances, need for consumer

protection, consumer bill of rights, consumer responsibilities and

consumer protection. Meaning of consumer market, category-wise

consumer market, meaning of industrial market. Understanding

consumer behavior in a step-by-step way, buying motives, stages the

consumer goes through in buying decision.)

Unit III: Market Segmentation, Grouping Of Market, Targeting And Positioning, Product

Decisions.

Marketing Mix: Elements of Marketing Mix, Product Mix, Branding and Package

Decisions,


(Meaning of market segmentation, Segmentation bases, segmentation

methods, grouping of market, market targeting (choosing the target

market)-market selection, definition of positioning- its need and

importance, tasks in positioning, product positioning. Brand positioning,

Product decisions. Concept of marketing mix and its elements, meaning of

product mix and its elements. The role of brands, the scope of branding,

brand equity, branding decisions, packaging, labeling.)

Unit IV: Promotional Mix, Pricing Decisions, Methods of Setting Prices, Pricing Strategies,

Production Promotion.


(Meaning of promotion, promotion mix- advertising, publicity, personal

selling, sales promotion, public relation, database marketing. Meaning of

price and importance of pricing, pricing objectives, market price, base

price, factors influencing pricing decisions, understanding pricing

strategies. Methods of setting pricing.)

Unit V: Channel of Distribution, Marketing Channels and Agencies.


(Meaning of channels of distribution, role of channels of distribution,

flows in channels of distribution, channel choice, types of distribution

channels, and concept of marketing channels-patterns of channel

arrangements.)

REFERENCE BOOKS:

1. Philip Kotler , Principles of Marketing, Prentice Hall of India.

2. William J. Stanton . Fundamentals of Marketing McGraw , New Delhi.

3. Ramaswamy and Namkumari, Marketing Management analysis, Planning and context.

4. Rajan Saxena ,. Marketing Management Tata McGraw Hill.

Scheme of Examination:

Total Marks 100 (70 External and 30 Internal):

Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.

Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.

Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.


BBA-112: PERSONNEL MANAGEMENT


Course Content:-

UNIT I: Introduction: Overview of Personnel Management Evolution of Personnel Management, Importance of People in Organizations Concepts and Definitions of Personnel Management Nature of Personnel Management, Role of Personnel Manager, Qualities of Personnel Manager – Personal Attributes

OPERATIVE FUNCTIONS

UNIT II: Procurement Function

Job Analysis, Process, Use of Job Analysis Data Job Description (Job Content) Job Specification (Qualities Required) Human Resource Planning – Determination of Manpower Needs: Definition of Man Power Planning, Meaning, Significance Man Power Forecast, Man Power Inventory/Man Power Audit, Man Power Planning Process Recruitment and Selection: Methods of Recruitment, Sources, Factors Affecting Recruitment, Selection Process Interview, Types of Interview Placement and Induction

UNIT III: Development Function

Training and Development of Human Resource Approach to Training, Training Methods and Techniques Development – Meaning, Concepts of Development, Development Methods Logic of Development of Human Resource Performance Evaluation and Promotion: Steps in Evaluation, Evaluation Process Promotion, Demotion, Transfers – Logic and Basis 360 – Degree Feedback

Compensation Function Wage and Salary Administration – Job Evaluation, Objectives, Process, Principles of Job Evaluation Program Determination of Wages and Salaries, Factors Determining Wage and Salary Structure Minimum Wage, Fair Wage, Living Wage Formulating Sound Wage and Salary Policies

UNIT IV: Integration Function

Meaning, Concepts, Definition of Integration, Why and How of Integration, Industrial Disputes, Types of Disputes, Causes of Disputes, Settling Disputes (Process) Grievance Handling – Meaning Of Grievance, Causes, Grievance Handling Process Discipline – Meaning of Discipline, Nature of Discipline, Causes of Indiscipline, Means of Enforcing Discipline, the When and Why of Discipline, Procedure for Disciplinary Action Counseling – Need for Counseling, Concepts and Approaches, Benefits Industrial Relations – Relations with the Industrial Community

UNIT V: Maintenance Function

Health And Safety – Meaning of Health, Organization’s Responsibility for Health Safety and Safety Measures, Statutory Provisions

Separation Function What Is Separation, and Why Separation? Labour Turnover: Meaning, Causes, Methods of Dealing with Abnormal Turnover for Organizational Health Processes of Separation: Retirement, Layoff and Discharge Exit Feedback: Relationship with Separated Personnel, Methods of Feedback, Assisting In Re-Employment of Separated Personnel as a Social Responsibility, Common Methods of Feedback

REFERENCES: Personnel Management – Edwin B. Flippo Personnel Management – A.K.Ahuja Personnel Management – C.B.Manoria Human Resource Management – Ian Beardwell, Len Holden







BBA-113: FINANCIAL MANAGEMENT


Course Content:-

Unit I: Meaning of Finance, Finance Function. Approaches to Finance Function, Objectives,

Financial Decisions.

Description of above unit: (Introduction to Financial Management, History of Financial Management,

Profit maximization, wealth maximization, social responsibility, Role of

Financial Manager)

Unit II: Capitalization: Capital, Sources of Capital, Over and Under Capitalization.

Description of above unit: (Meaning, dangers of over and under capitalization, Simple numerical on ROI

and Capitalization)

Unit III: Financial Analysis, Tools and Techniques, Ratio Analysis, Fund Flow and Cash Flow Analysis.

Description of above unit: (Need, financial statements) (Common size statements, Comparative Statements, and trend analysis introduction, Introduction to Cost volume profit analysis) (Profitability ratios, Liquidity ratios, Activity ratios, Solvency ratios) (Practical problems in Ratios, Funds Flow and Cash Flow)

Unit IV: Working Capital Management and Capital Structure (Basic Concepts Only).

Description of above unit: (Concept of gross and net working capital, Adequacy of working capital, sources

for financing working capital, Optimum Capital structure, Theories of Capital

structure basic concept only)

Unit V: Capital Budgeting, Methods of Investment Evaluation, Payback Period, Accounting

Rate of Return, Discounted Cash Flow Method and Internal Rate Return.

Description of above unit: (Traditional and Time discounted methods, Advantages and disadvantages, Practical problems) Note: Practical questions in unit 3 Ratio analysis Funds Flow and Cash Flow Unit 5 Capital Budgeting, 30% practical, 70% theory

REFERENCE:

1. Khan and Jain: Financial Management, Tata, McGraw Hill, New Delhi.

2. S.C Kucchal: Financial Management, Chaitnya, Pub. House.

3. R.K Sharma and Shashi K.Gupta , Financial Management.

Scheme of Examination: Total Marks 100 (70 External and 30 Internal):





BBA-114: PRODUCTION MANAGEMENT


Course Content:-

Unit I: Introduction Production Function, Nature and Scope of Production Management,

Production Process – Intermittent System, Continues System, Production Planning and

Control.

Unit II: Plant Location and Plant Layout.


(Need, nature, factors affecting plant location, objectives and basic concept)

(Need, objectives, significance and Criteria of a good plant layout, basic concept of types of plant layout and its advantages / disadvantages (Process layout, Product layout, Fixed / Static layout, Cellular layout, Hybrid Layout))

Unit III: Productivity Production Order, Time and Work Study.

Description of above unit: (Concept of productivity, factors affecting productivity and its importance) (Importance of work study, Time study - Objectives of method study -

Work measurement - Objectives of work measurement)

Unit IV: Routing, Scheduling, CPM and PERT, Inventory Management.

Description of above unit: (Meaning, nature, classification of inventory, importance and functions of inventory management .general concept of models of inventory models – EOQ, ABC, VED. Store keeping -concept, importance, objectives, and principles of good store keeping and duties of a store keeper.)

Unit V: Demand Forecast, Quality Control and Plant Maintenance.

Description of above unit: (Need, objectives, and steps in forecasting.) (Quality control: nature, objectives, importance, concept of Statistical quality control and types of control charts, TQM – concepts) (Types of maintenance- Preventive and Break down)

REFERENCE:

1. B.S Goel : Production operations Management (Pragati Prakashan, Meerut)

2. Basotia and Sharma : Production and Operations Management, Mangal Deep Pub.

3. E.S Buffa Production Planning and Control.

Scheme of Examination: Total Marks 100 (70 External and 30 Internal):





BBA-115: BUSINESS ORGANISATION


Course Content:-

Unit I: Business Organization – Nature and Objectives of Business (Organic, Economic, Social

& Human Objectives), Characteristics of Business, Essentials of Successful Business.


(Reconciliation of Social and Economic Objectives Significance of business

(Role of Business for itself & for the other Constituents like Consumers,

Workers, Shareholders, Society and Nation, Business Functions)

Unit II: Forms Of Business Organizations- Sole Proprietorship, Partnership Types, Formation,

Rights & Duties Of Partners, Co-Ownership, Joint Hindu Family Firm, Joint Stock-

Company, Cooperative Organizations – Types & Formation Along With Their Merits

And Demerits. Factors Influencing Choice of Suitable Type.


(Characteristics Merits & Demerits and Suitability of sole trading concerns) (Characteristics Merits & Demerits & Kinds of Partnership. Types of Partners, Formation (Partnership Deed & Registration of Partnership firm) (Characteristics Merits & Demerits, Suitability of Joint Stock Company.) (Kinds of Companies. Public vs. Private Company). (Cooperative Movement in India). (Type of Business Organization).

Unit III : Promotion of a Company : Formation and Incorporation of a Company, Capital

Subscription, Memorandum and Articles of Association, Prospectus , Types of

Companies : Classification, Exemptions & Privileges of Private Companies.


(Meaning, Types & Functions of Promoters) (Stages in the formation of Company: Promotion, Incorporation, Subscription & Commencement) (Statement in Lieu of the Prospectus) (Clauses of memorandum, Alteration of a Memorandum of Association, Contents of Articles and Alteration of Articles of Association)

Unit IV: Public Enterprises, Characteristics, Objectives, Merits and Demerits, Economic & Social

Significance of Public Enterprises. Public Corporations, Govt. Companies, Joint Sector

Companies and Public Utilities. Small Business Definition, Scope, Role, Govt. Policy,

Operating Problems of Small Business.


(Economic & Social, Departmental Undertakings, Statutory or Public Corporations) (Govt. Companies and their features)

Unit V: Corporate Social Responsibility: Concept, Social Responsibility Of Business Towards

Different Stakeholders In Corporate World. CSR in India. Corporate Governance:

Definition, Need, Importance and Principles of Corporate Governance.


(Business ethics with reference to CSR)

REFERENCE:

1. R.K Sharma & Shashi K.Gupta , Business Organization , Kalyani Pub. New Delhi.

2. Chhabra Ankur, A Text book of Business Organization , Sun India Pub. New Delhi.

3. Jan D.P Business Organisation & Management , Vrinda Pub. Delhi.

4. Sherlekar, Modern Business Organisation & Management, Himalaya Pub. House, New Delhi.

5. P.G Aguims, Organisation Structure & Design, Excel Books, New Delhi.

6. Dr. Khushpat S. Jain ,Business Organization , 2009 , Himalaya publishing House, Mumbai.






B.B.A. FIFTH SEMESTER EXAMINATION

BBA-121: MANAGEMENT INFORMATION SYSTENS

Max. Marks: 70 Min Marks: 28

Course content:

Unit –I MIS Concept & its utility. Role of computer in MIS. Strategic issues & corporate

management information system. Process of MIS Development information need.

Planning organization & control.

Unit –II Preparation of MIS Design, selection of design document. Conversion of Manual

MIS into Computerized MIS.

Unit –III Organization of Computer, its functional units, introduction to computer

software’s, use of computer in MIS, emerging Trends in computers

microcomputer & its application.

Unit –IV MIS (Decision and types of decision) & decision making, phases of Decision –

making process, MIS Support to decision making process, DSS; Decision support

system.

Unit –V Implementation of MIS, its stages & evaluation of the system, Maintenance of the

system.






Reference Books:

a. G.Murdic & Joel E.Ross: Information system for Management.

b. R C. Sinha Computer fundamentals.

c. Tata Mcgraw Hill: Management information system.

d. Management information system: Wawan S. Jawadekar.


BBA-122 : RETAIL CONCEPTS & STRATEGIES.

Max. Marks:70 Min. Marks:28

Course Content:

Unit – I Introduction to retail management. The concept of retailing. Nature and scope

,Function of Retailers. The evolution of retail in India .types of Retail Stores,

Theories for retail development.

Unit – II Retail stores operations, Category management.

Unit – III Retail Marketing mix. Retail communication mix. Role of advertising, Sales

promotion. Public relations and Personal selling in retailing.

Unit – IV Supply chain management in retailing, management of service and its quality in

retailing.

Unit –V Mall management, setting objectives for retailers’ performance, Management of

retail brand.






REFERENCE BOOKS:

1. Retailing management by Swapna Pradhan, Tata McGraw Hills.

2. Retailing management by Suja R.Nair, Himalaya Publication.

3. Retailing management by Gibson G.Vedamani, Jaico Books.

4. Retail management by Michael Levy, Tata McGraw Hills.

5. Retail management by Chetan Bajaj, Rajnish Tuli & Nidhi Shrivastav

6.Retail Management By, Sheikh and Fatima, Himalaya Publications

7.Communication for retail professionals, Rizvi and Kapoor, Tata McGraw Hills.

8.Supply chain management for retailing, Ray.R., Tata McGraw Hills.

9. Retail marketing management, Gilbert D., Pearson


BBA-123: MARKETING OF FINANCIAL SERVICES

.


Unit I Indian banking system, Scheduled & Non scheduled Banks, Commercial Banking

System.


(Functions of commercial banks, types of banks, Importance of banks in Indian Economy)

Unit II Insurance Concept, Types, Insurance Contracts, IRDA.


(Principles, rationing for opening insurance to private sector, Features of IRDA act)

Unit III Venture Capital, Factoring Forfaiting and Bill Discounting,


(Meaning, concepts, characteristics, parties involved and importance)

Unit IV Mutual Funds (Meaning, Types, Advantages and Problems) AMFI, Mutual Funds

in India.

Unit V Other Financial services (Leasing, Hire Purchase; Debt Securitization; Housing

Finance, Credit Rating and Credit Cards.) Meaning, Nature, Advantages and

Types.






REFERENCE BOOKS: 1. Management of Financial Services: Khan & Jain, Tata McgrawHills

2. Management of Financial Services, Bhalla, V.K Anmol, New Delhi

3. Financial Institution, and Markets: Bhole, Tata McGrawHill.

4. Financial Services, Shashi K. Gupta, Nishi Aggarwal, Kalyani Publishers


Specialization-MARKETING MANAGEMENT

BBA-124(M1): CONSUMER BEHAVIOUR

Max. Marks Ext. Exam. : 70 Min Pass Marks : 28

Course Content:

1. Consumer Behavior studies. Scope and their Application. Factors influencing Consumer

Behavior. Consumer Needs and Motives. Consumer as a Perceiver. Sensory systems,

Dynamics of Perception. Self images and Consumer Behavior. Consumer as a Learner.

Behavioral Learning Theories, Cognitive Learning Theory & their Applications.


(The dark side of Consumer Behavior). (Types of Needs, Maslow’s Hierarchy of Needs. Need for achievement, affiliation, power and uniqueness. Rational & Emotional motives.) (Perceived price, quality, risk and perception of colours) (Selection, Organization & Interpretation of Stimuli). (Classical Conditioning & Instrumental Conditioning) (Role of memory in Learning.)

2. Influence of Personality and Attitudes on Buying Behavior. Freudian Theory, Neo-

Freudian Theory & Trait Theory. Brand Personality. Theories of Attitudes. The ABC

Model of Attitudes.


(Constituents of Brand Personality). Functions of Attitudes (Utilitarian, Ego-defensive, Knowledge and Value-expressive function),

3. Influence of Group Dynamics and Consumer Reference Groups on Consumer Behavior.

Consumer Relevant Groups. Types and Applications of Reference Group Concept. Word-

of Mouth Communication. Opinion Leadership Process, its Nature and Influence. Types

of Opinion Leaders.


(Celebrity Endorsements)

4. Model of Consumer Decision Making Process, Decision Roles. Low and High

Involvement Decision Making. Organizational Decision Making. Types of

Organizational Buying Decisions. Model and Pattern of Industrial buying behavior in

India. Family Decision Making. The Family Life Cycle. Children as Decision Makers.

Description of above unit: (Types of buying decisions (Routine, Limited problem solving & extended problem solving), Impulse Buying Decisions, Factors influencing Impulse buying, Difference between Individual & Organizational Decision makings.)

5. Diffusion of Innovation, Meaning and Process of Diffusion. Adopting Innovation.

Prerequisites for Successful Adoption. Stages in the Adoption Process. Social economic

and cultural aspects of India Consumer market. Social and Economic Classes and their

Influence on Consumer behavior. Culture and Sub Cultures and their Influence on

Consumer Behavior.


(Western Influence on Indian Consumers, (Ethnic, Racial, Religious and Age Sub-Cultures) )






REFERENCE BOOKS:

1. Assacl,Henry. ‘Consumer behavior and Marketing Action’ BRD ed.1987 Kent Roston.

2. Engel, J.F. and Black well R.D. Consumer behaviour 1982 Diyden Chicago.

3. Leon G. Schiffman and , Leslie Lazar Kanuk , ‘Consumer Behavior’6/e Prentice Hall, 1997

4. Nair S.R. ‘Consumer Behavior in Indian Perspective’,Himalaya Publishing House2001 ,

5.Michael R. Solomon. ‘Consumer Behavior: Buying, Having and Being’2004 Pearson

Education.

6. Batra & Kazmi, Consumer Behavior, 1/e Excel Books New Delhi 2004.


Specialization-FINANCIAL MANAGEMENT

BBA-124(F1): MANAGEMENT OF WORKING CAPITAL


Unit 1. Working capital, its conceptual knowledge, Operating cycle concept,

determinants of working capital, Adequate working capital, Risk and returns trade

off.


(Practical problems in changes in working capital, operating cycle, Requirement of working capital)

Unit 2. Sources of financing working capital, Approaches to working capital, Banking

reforms for financing working capital


( Need for banking reforms from time to time, Pre independence and post independence banking policy for financing working capital, Recommendations by Tondon committee, Marathe Committee, Daheja committee, Chore Committee for financing working capital)

Unit 3. Cash Management & marketable securities, cash planning.


(Optimum cash balance, Models, Cash Budget)

Unit 4. Credit Management, Optimum Credit policy.


(Objectives of receivable management, Factoring, Credit standards, Types of factors, Average collection period, Aging schedule)

Unit 5. Inventory Management, Importance & goals of inventory Management, Main

techniques of inventory Management, Selective Inventory Control.


(EOQ, Stock levels, ABC analysis, Inventory turnover ratios,)

(Practical questions in unit 1 Operating cycle, Requirement of working capital

Unit 3 Cash Budget, Unit 5 Economic Order Quantity,

30% practical, 70% theory)






REFERENCE BOOKS:1.

2. Khan & Jain : Financial Management : Tata McGraw Hill : New Delhi.

3. I.M. Pandey : Financial Management : Vikas Pub. New Delhi

4. Bhalla, v. K. Working capital management, 1/en. Delhi, s. Chand2014.

5. Periasamy, p. Working capital management, 1/emumbai, himalaya pub. 2010.


Specialization-HUMAN RESOURCE MANAGEMENT

BBA-124(HR1): HUMAN RESOURCE DEVELOPMENT

Max. Marks: 70 Min Marks : 28

.

Course Content:

Unit–I Rationales for Training in organization. Determining Training Needs, Methods of

Training : On the Job and Off the job Training Methods. Training Effectiveness.


(Employee Socialization; Employee Orientation; Rationales for training

and development in organization; determining the needs of training.)

Unit – II planning for training and Development. Organizing and Controlling Training.


(Methods of employee training and development: On the Job and Off the

Job Methods; Evaluation of training effectiveness; controlling training:

Developing Performance Management System; Methods of Performance

Appraisal; Various bias factors affecting performance appraisal.)

Unit – III HR Planning: meaning, Objectives, Significance, Job description, Job

specification and Job design.


(Planning for training and development; Organizing the Training

Department; Career Development; Talent Management)

Unit – IV Human Resource Development:

A) Climate in Indian Organization.

B) Human Resource Development Practices


(Human Resource Development climate in Indian Organizations- Pre-

Liberalization period; Human Resource Development Challenges in a

Changing Environment- Post- Liberalization period and need for

changing methods; Employee development and retention.)

Unit – V Recent techniques in HRM: Competency Mapping, HR Matrix, BPO, HR Issues

& Knowledge management.


(Human Resource Development Practices in Global Organizations;

Industry Specific Practices; HR trends and opportunities.)






REFERENCE BOOKS:

1. T.V. Rao and D.R. Pereira, Recent Experiences in Human Resource Development, Oxtyd

& IBH Publications co. New Delhi,1986.

2. William R.Tracey, Managing Training Develoment System , Taraporewala Publishing

Industries,1980.

3. Ishwar Dayal, Management Training in Organisation, Prentice Hall of India Ltd., New

Delhi 1970.

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