The Big Hospitality ConversationSam Coulstock

Sam CoulstockThe Springboard Charity Head of Special Projects

Samc@Springboarduk.org.uk07798 608 333@samcoulstock

Schools Education support, Youth Programmes

Specialist Careers Advice

‘INSPIRED’ Work Experience

‘Into Work’ Programmes

Employment & Mentoring

Pipeline of support

CAREERS

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Quality Work Experience

• Most important factor influencing career choice

• Facilitate 20,000 a

year

• Using INSPIRE Quality

Mark

• Teaches 12-16 year olds to cook• Introduces Chef Careers

• Year Long programme of learning• National Four Stage Competition

• Attracts 8,500 participants a year• Growing pipeline Alumni

The Big Hospitality Conversation is:• A national initiative between leaders in the Hospitality

industry and young people, showcasing Hospitality as a great career choice.

• Led by the BHA it provides a unique forum for industry leaders to meet directly with groups of young people to talk about tackling youth unemployment, the importance of work experience and apprenticeships.

• This initiative aims to abolish the current misconception that hospitality jobs are ‘low skilled’, ‘low paid’ and lead to ‘dead ends’.

• Young people can receive help, advise and see the wide spectrum of roles available

• Employers can showcase their business

• Partners and support organizations can offer help and guidance

• 25 – 30 stalls, National and local employers

Careers Market place

Purpose:

To deliver 60,000 pledges from the Hospitality sector by the end of 2016.  • 20,000 new jobs for young people age 16-24• 20,000 new apprenticeships places• 20,000 quality work placements

Why does this matter?• Hospitality & Tourism at the heart of economic growth • Generating employment across the UK

• 4th largest employer in the UK (2.7 million jobs)

• High youth unemployment

• Working together and unites government to champion job, creation, work placements and apprenticeships

• Hospitality industry can generate 300,000 new jobs by 2020

As a result we will together Secure 60,000 pledges of action Provide help and assistance to all businesses to deliver on these pledges through our

partners Provide networking opportunities for young people and business Celebrate the diversity of the Hospitality Industry as a great career path Highlight the various entry

routes in the industry Speak with one voice to

Government and build our sectors ‘voice’ and impact

Our partners:

A Nationwide programme

The first event took place in London in July 2012 and has so far held 25 events, touched all parts of the UK and engaged circa 1500 industry leaders and 2000 young people resulting in over 40,000 pledges of action.

The 2015/16 programme:

• Bristol – 13 Jan • Tottenham – 10 Feb• Nottingham – 12 March• Sheffield – 17 March• Lambeth – 11 May• Newcastle – 14 May• Birmingham – 4 June• Cardiff – 11 June • Swansea• Belfast• Hackney• Legoland• Bournemouth• Llandudno• Exeter• Isle of Wight • Kent 29 October

Why Charlton?

• Give Youth a Chance Programme – need of exit routes

• Growth in Hospitality in South East London (IHG at The O2, The O2 growth, Premier Inn, Bluewater and Paramount Theme Park)

• Greenwich: 7.7% of 18-24 year olds are claiming JSA as of November 2012.

• Kent: 3.0% of 18-24 year olds are claiming JSA as of January 2015.

The Big Hospitality Conversation at a glance

• 9.00-13.00 (including refreshments on arrival and lunch/afternoon tea)

• Three spaces:1. Reception/arrival drinks and networking2. BHC needs an auditorium or conference room set for

cabaret style with stage3. Market place/careers fair space for circa 20-40 exhibitors

• Easy access for employers and young people

• Capacity for a minimum of 200 for Big Conversation and up to 500 for careers fair space

Purpose of the sessionsYoung Hosts• The young hosts need to be young people with a

story to tell, with charisma, charm and edge, to be able to present in their own way to engage the audience

Setting the Scene – Ufi Ibrihim CEO BHA• Position the BHA work and importance of one

voice for the Hospitality Industry• Position the impact the hospitality sector is

having on UK economic growth with a real focus on hospitality & food services.

• Discuss the importance of creating apprentices/work experience/Youth employment and how the area still has a long way to go in reducing the youth unemployment and training a skilled workforce in our sector.

Inspirational Business Leaders or Local Celeb..• Inspire the audience with a career story and the

purpose of the BHC and why it is important for them.

Youth EmploymentChaired by the local Work Service Director/DM

This section should:• Highlight the challenges & barriers young people face today in

successfully finding employment, the impact this has on themsocially, emotionally & financially

• Opportunity for the audience to hear their views on how we as a sector can do more to help them

Requirements:• JCP team to have 3 unemployed young people and 1 recently

employed young people to balance the positive impact it has to end the session on a positive note (reserves must also be in place)

• They should be cheeky and charismatic so that employers warm to them• The work coach should accompany them in case they clam up and be

prepped to tell their story.• Young people could be incentivised to attend with vouchers, if they need to travel long distance we could

accommodate in hotel the night before

Outcome:• The business leaders should feel compelled to offer roles for the 3 during the course of the event and all the

YPs in attendance

Purpose of the sessions

Work Experience Chaired by Anne Pierce, Springboard

This section should• Articulate the importance a well structured and meaningful

placement has for both a young person and employer. • Outline how this also helps our sector to stand out as an

industry with diverse career opportunities including marketing, • finance, PR, IT that are changing old perceptions...

Requirements:• A panel to demonstrate how successful work experience

can be for both the individual and organisation. • We Interview 3 employers and 3 young people

who have successfully completed work experience in their business

Outcome• The business leaders feel compelled to ensure they improve their work experience programme and pledge to

do more. • Young people are keen to investigate how they can get on a work experience programme and want to find out

more by visiting the partner stand in the market place

Purpose of the sessions

Apprenticeshipsintroduced by a media / business leader

This section should

• The impact & benefits an apprentice programme has for employers and equally the benefits and career foundation it has on a young employees joining our sector.

Requirements• Inspire the audience by listening to both employers & apprentices, whilst

understanding on the different types of apprentices and providers are available.

Outcome• The outcome should be that the business leaders feel compelled to ensure they

improve their work experience programme and pledge to do more. Young people are keen to investigate how they can get on a work experience programme and want to find out more by visiting the partner stand in the market place

Purpose of the sessions

Partnerships hosted by John Forrest Springboard, JCP, NAS and BiYP discuss with host:1. How their organisations can support the young people in the room to secure

work experience, an apprenticeship and employment 2. How their teams can help employers of any size use the programmes and

tools available3. Sign post to the teams in market place/career stands from 1-3pm.

Purpose & positioning of The BIG Conversation hosted by John Forrest • Explains exactly what we would like all the delegates to do at the tables. • Talk, listen, network, make a pledge (Pledge card on tables)

Networking and Big Conversation• For approx. 60 minutes a rare opportunity to bring together business leaders &

young people to discuss how they feel after listening to the mornings event. • They will now understand the importance and difference a pledge can make to

their business and young lives whilst also inspiring each other to take action by converting that pledge into a reality with the support of the BHC & partners.

Purpose of the sessions

Final Call to Action – Delivered by Ufi • Encourages everyone to take action & pledge.• Explains the partner / career stands set up in the lobby.• Explains the importance of this event and how the BHA is

representing the industry

Close – Young Host or guest Speaker• General Thank you and wrap up• Thanks all the steering group and all parties who have contributed

and bids farewell etc.

Market Place• The purpose of this is to give young people somewhere to go after

the event to discuss next steps on their journey with people and organisations who have inspired them

Purpose of the sessions

Next Actions• Put the 29 October 2015 on your calenders

• Start to select suitable students to join the BHC event

• Bring students to the careers market place

• Prepare students to meet with business leaders and look for:– Apprenticeships

– Work experience

– Jobs

• Book online once details are ready.