Content Marketing and YouHow You Can Leverage Content Marketing to

Revolutionize Your Organization

Q: What’s thebiggest, baddest,

best way to reach your

audience today?

Q: What’s the biggest, baddest,best way to reach your

audience today?

A: Content Marketing

Content bridges the gap between you and your prospects.

How are you

connecting

with your

audience?

$

$

$

We create simple, strong

messages that appeal to

your audience and

address their concerns,

fears, hopes & dreams.

Factual and informative content

Easy to read

Powerful intro to keep readersengaged

Powerful conclusions to drive readers to action

Search engine-friendly, making your content findable and prominently

displayed...

Powerful content

marketing is about

connecting with people

emotionally. We don’t just

create content - we create

stories.

Your audience can’t help but read

Unforgettable and sticks with your audience

Highly shareable

Creates strong relationships with your audience

Builds a positive brand experience

Encourages interaction

The Power of 4DStory

� Launch a content marketing

campaign that engages your

audience with the power of story

� Entertain & inform your prospects

� Build a strong, emotional

relationship with your target market

We use fictionalized content marketing - 4DStory - to connect with your audience. This premium content marketing program is

one of the ways Key Difference Media emerges as a leading edge content marketing company.

Drive segmented target audiences

Optimize timing for Call to Actions

Maximize conversion rates

Extend your funnel with nurturing email campaigns

Automate marketing

Social Media

Website

Leads

Sales

Funnels and Marketing

Automation

Funnels and marketing automation work together naturally, allowing us a meaningful and powerful way to convert leads and direct traffic.

Bring leads through an automated process with your funnel

Measure audience response and find ‘hang ups’ in lead conversion

Keep your funnel consistent and updated across multiple platforms

CREATE THE PERFECT EXPERIENCE FOR EVERY TYPE OF POTENTIAL CUSTOMER YOU

ENCOUNTER

Where Is Your

Audience...

.... And Where Are You?of Americans look online (reading reviews) before visiting a business190%of consumers trust online reviews as much as personal recommendations88%of consumers make purchases based on a recommendation through a social media network290%

Consumers say that social media plays almost as big a role in purchasing decisions as does television3

1http://www.business2community.com/infographics/impact-online-reviews-customers-buying-decisions-infographic-01280945#ye6pPv17jkqLyZXk.972https://www.aabacosmallbusiness.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html3http://www.business2community.com/social-media/47-superb-social-media-marketing-stats-facts-01431126#fmUUT2jdPeBR0QM4.99

The Magic of Repurposing

One article can be turned into 20 content assets .....

Blog Articles

Ad Copy

Emails

Reports

Ebooks

Infographics

Surveys

Status Updates

Audio Streams

Images

Newsletters

Podcasts

Slideshares

PDFs

Gifographics

Forum Posts

Instructographics

Video Streams

Case Studies

Whitepapers

Why Repurpose?

Engage the prospect where they are

Stay consistent across multiple platforms

Maximize resources and time

Connect in a variety of formats in a timely manner

More Content =

More Exposure

Your funnel with you distributing your Content

Your funnel with KEY Difference Media syndicating your Content

Which number is

bigger? kdm Content Distribution

65

Why Not Just Advertise?

vs

Advertising Content Marketing► Little relationship (no lead nurture)

► ‘Interrupts’ consumer experience

► Increases brand awareness

► Low conversion rate

► Less engagement time

► Difficult to repurpose

► Cold leads with no knowledge of

your brand

► Develops trust

► Nurture leads

► ‘Enhances’ consumer experience

► Build your brand

► Performs across multiple platforms

► Drive traffic and capture leads

► Personalized tactics for different

audiences

► Risk mitigation

Cold Leads from

Digital Ads

Optimized Content Marketing

Leads

vs

Which Christmas Do You Want To Give your Kids?

Your Current Content Christmas Christmas

KEY Difference Media helps you find business everywhere!

YOUR CONTENT

VOTRE CONTENU

ВАШСОДЕРЖА

НИЕ

IHREINHALT

IL TUOCONTENUTO

SU CONTENIDO

In Summary....

Content marketing is a powerful, effective way to reach your business....

ARE YOU DOING IT RIGHT?

It’s not your job to be a great marketer... IT’S YOUR JOB TO BE A GREAT BUSINESS.

And it’s our job to let the world know how great you are.

start now

We welcome the opportunity to amplify your voice, message and mission as your Content Marketing

Partner.