The Black Heritage Society

Presents

The 33rd Annual

“Original”Dr. Martin Luther

King, JrParade & Holiday Celebration

The Black Heritage Society, Inc. is a 501 (c) 3 The Black Heritage Society, Inc. is a 501 (c) 3 non-profit organization chartered by the state of non-profit organization chartered by the state of Texas. Texas.

Long before Dr. King’s birthday was declared a Long before Dr. King’s birthday was declared a national holiday The Black Heritage Society has national holiday The Black Heritage Society has celebrated the legacy of Dr. King and other celebrated the legacy of Dr. King and other prominent African Americans. The Black prominent African Americans. The Black Heritage Society is a self help non-profit Heritage Society is a self help non-profit organization that has a genuine concern and organization that has a genuine concern and commitment for the cultural , education, social, commitment for the cultural , education, social, and economical advancement of America.and economical advancement of America.

As a non- profit organization here are some of As a non- profit organization here are some of the services The Black Heritage Society the services The Black Heritage Society provides: a Community Service Project, Home – provides: a Community Service Project, Home – buyer referral service, assistance to buyer referral service, assistance to low/moderate income home buyers, consumer low/moderate income home buyers, consumer educational workshops and seminars for housing educational workshops and seminars for housing initiatives.initiatives.

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““DREAMKEEPERS”DREAMKEEPERS” The 33rd Annual “Original” MLK, Jr. Day Parade will commence The 33rd Annual “Original” MLK, Jr. Day Parade will commence

at 10 a.m. at 10 a.m. on Monday, January 17, 2011. The staging area is on Monday, January 17, 2011. The staging area is located near Minute Maid Parklocated near Minute Maid Park in DOWNTOWN HOUSTONin DOWNTOWN HOUSTON. .

Parade weekend activities will include:Parade weekend activities will include: Dream Keeper’s Ball/Gala Dream Keeper’s Ball/Gala Dream Keeper’s Children’s MarchDream Keeper’s Children’s March Dream Keeper’s Health Awareness Festival & Dream Keeper’s Health Awareness Festival &

Youth ConcertYouth Concert Dream Keeper’s “Feed the Hungry” Project & Dream Keeper’s “Feed the Hungry” Project &

ConcertConcert Dream Keeper’s 33Dream Keeper’s 33rdrd Annual “Original” MLK Parade Annual “Original” MLK Parade Dream Keeper’s Health Awareness Festival & Concert Dream Keeper’s Health Awareness Festival & Concert

To follow are descriptions of our multi-level sponsorship To follow are descriptions of our multi-level sponsorship opportunities for the year 2011opportunities for the year 2011..

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ON-SITEON-SITE• Platinum Sponsor logo positioning on all event collateral.Platinum Sponsor logo positioning on all event collateral.• The right to enter a large decorated float (to your The right to enter a large decorated float (to your

specifications).specifications).• Ad placed on inside front and back cover of souvenir book. Ad placed on inside front and back cover of souvenir book. • Name and logo displayed on the reviewing stand. Name and logo displayed on the reviewing stand. • Option to use (3) 10’x 20’ exhibit spaces along the parade Option to use (3) 10’x 20’ exhibit spaces along the parade

route.route.• Parade Banner proceeding parade marshal.Parade Banner proceeding parade marshal.• Right to display up to (20) street side banners. Right to display up to (20) street side banners. • Merchandising opportunity to promote your brand or product Merchandising opportunity to promote your brand or product

along the parade route and hospitality tent V.I.P area.along the parade route and hospitality tent V.I.P area.• 25 tickets for admission to the reviewing stand and hospitality 25 tickets for admission to the reviewing stand and hospitality

tent, and all additional weekend events.tent, and all additional weekend events.

MEDIAMEDIA• Flagship Sponsor logo recognition on all media, including all Flagship Sponsor logo recognition on all media, including all

applicable radio, television and print collateral.applicable radio, television and print collateral.• Special recognition in the official event program, including Special recognition in the official event program, including

logo positioning and editorial display.logo positioning and editorial display.• Your logo and link on the BHS website: Your logo and link on the BHS website:

www.originalmlkparade.com www.originalmlkparade.com

ON-SITEON-SITE• Platinum Sponsor logo positioning on all event collateral.Platinum Sponsor logo positioning on all event collateral.• The right to enter a parade unit in parade (float vehicle, balloon, The right to enter a parade unit in parade (float vehicle, balloon,

or a marching group.or a marching group.• Name and logo displayed on the reviewing stand. Name and logo displayed on the reviewing stand. • Option to use (3) 10’x 20’ exhibit spaces along the parade Option to use (3) 10’x 20’ exhibit spaces along the parade

route.route.• Lead Parade Banner (presenter status of name or logo on Lead Parade Banner (presenter status of name or logo on

banner preceding parade.banner preceding parade.• Right to display up to (20) street side banners. Right to display up to (20) street side banners. • Merchandising opportunity to promote your brand or product Merchandising opportunity to promote your brand or product

along the parade route and hospitality tent V.I.P area.along the parade route and hospitality tent V.I.P area.• 18 tickets for admission to the reviewing stand and hospitality 18 tickets for admission to the reviewing stand and hospitality

tent.tent.

MEDIAMEDIA• Platinum Sponsor logo recognition on all media, including all Platinum Sponsor logo recognition on all media, including all

applicable radio, television and print collateral.applicable radio, television and print collateral.• Special recognition in the official event program, including logo Special recognition in the official event program, including logo

positioning and editorial display.positioning and editorial display.• Your logo and link on the BHS website: Your logo and link on the BHS website:

www.originalmlkparade.comwww.originalmlkparade.com

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ON-SITEON-SITE• Sponsor logo positioning on all event collateral.Sponsor logo positioning on all event collateral.• Right to enter a parade unit in the parade (float vehicle, balloon, Right to enter a parade unit in the parade (float vehicle, balloon,

or a marching group).or a marching group).• Option to use (2) 10’ X 20’ exhibit spaces along the parade route, Option to use (2) 10’ X 20’ exhibit spaces along the parade route,

or the sponsor the option to use four separate 10’x10’ locations.or the sponsor the option to use four separate 10’x10’ locations.• The right to display up to (6) street side banner The right to display up to (6) street side banner • Merchandising opportunity to promote your brand or product Merchandising opportunity to promote your brand or product

along the parade and in the hospitality tent V.I.P area.along the parade and in the hospitality tent V.I.P area.• 12 tickets for admission to the reviewing stand and hospitality 12 tickets for admission to the reviewing stand and hospitality

tent. tent.

MEDIAMEDIA• Sponsor logo recognition on all media, including all applicable Sponsor logo recognition on all media, including all applicable

radio, television and print collateral.radio, television and print collateral.• Special recognition in the official event program, including logo Special recognition in the official event program, including logo

positioning.positioning.• Your logo on the BHS website: www.originalmlkparade.comYour logo on the BHS website: www.originalmlkparade.com

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ON-SITEON-SITE• Sponsor logo positioning on all event collateral.Sponsor logo positioning on all event collateral.• Right to enter a parade unit in the parade (float vehicle, Right to enter a parade unit in the parade (float vehicle,

balloon, or a marching group).balloon, or a marching group).• Option to use a 10’ X 20’ exhibit space along the parade Option to use a 10’ X 20’ exhibit space along the parade

route, or the sponsor the option to use two separate 10’x10’ route, or the sponsor the option to use two separate 10’x10’ locations.locations.

• The right to display up to (4) street side banner The right to display up to (4) street side banner • Merchandising opportunity to promote your brand or product Merchandising opportunity to promote your brand or product

along the parade and in the hospitality tent V.I.P area.along the parade and in the hospitality tent V.I.P area.

MEDIAMEDIA• Sponsor logo recognition on all media, including all applicable Sponsor logo recognition on all media, including all applicable

radio, television and print collateral.radio, television and print collateral.• Special recognition in the official event program, including logo Special recognition in the official event program, including logo

positioning.positioning.• Your logo on the BHS website: www.originalmlkparade.com Your logo on the BHS website: www.originalmlkparade.com

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ON-SITEON-SITE• Sponsor logo positioning on all event collateral.Sponsor logo positioning on all event collateral.• Right to enter a parade unit in the parade (float vehicle, Right to enter a parade unit in the parade (float vehicle,

balloon, or a marching group).balloon, or a marching group).• Option to use a 10’ X 10’ exhibit space along the parade Option to use a 10’ X 10’ exhibit space along the parade

route. route. • Merchandising opportunity to promote your brand or product Merchandising opportunity to promote your brand or product

along the parade and in the hospitality tent V.I.P area.along the parade and in the hospitality tent V.I.P area.

MEDIAMEDIA• Sponsor logo recognition on all media, including all Sponsor logo recognition on all media, including all

applicable radio, television and print collateral.applicable radio, television and print collateral.• Special recognition in the official event program, including Special recognition in the official event program, including

logo positioning.logo positioning.• Your logo on the BHS website: www.originalmlkparade.com Your logo on the BHS website: www.originalmlkparade.com

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$1,000 Small Business Donation$1,000 Small Business Donation

ON-SITEON-SITE• Sponsor logo positioning on all e-flyersSponsor logo positioning on all e-flyers• Right to enter a parade unit in the parade (float vehicle, balloon, Right to enter a parade unit in the parade (float vehicle, balloon,

or a marching group).or a marching group).• Acknowledgement during the parade the emcees as a participant Acknowledgement during the parade the emcees as a participant

sponsorsponsorMEDIAMEDIA• Sponsor logo recognition on some media, including applicable Sponsor logo recognition on some media, including applicable

radio, and print collateral.radio, and print collateral.• Special recognition in the official event program, including logo Special recognition in the official event program, including logo

positioning.positioning.• Your logo on the BHS website: Your logo on the BHS website: www.originalmlkparade.comwww.originalmlkparade.com

$500 Non- Profit Donation$500 Non- Profit Donation

ON-SITE - ON-SITE - Right to enter a parade unit in the parade (float vehicle, Right to enter a parade unit in the parade (float vehicle, balloon, or a marching group).balloon, or a marching group).

MEDIA - MEDIA - Special recognition in the official event program, including Special recognition in the official event program, including logo positioning.logo positioning.

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This event is very beneficial in relating to your core This event is very beneficial in relating to your core demographic or audience. demographic or audience.

The Black Heritage Society is giving your company an The Black Heritage Society is giving your company an opportunity to utilize this event for it’s advertising and crowd opportunity to utilize this event for it’s advertising and crowd drawing power.drawing power.

Past Parades have drawn crowds of over 250,000 to Downtown Past Parades have drawn crowds of over 250,000 to Downtown Houston. Houston.

Advertising will span radio and print.Advertising will span radio and print.

For more information please contact :For more information please contact :

Mr. Ovide Duncantell Mr. Ovide Duncantell

Latino Learning CenterLatino Learning Center

3522 Polk St.3522 Polk St.

Houston, TX 77003Houston, TX 77003

off. 713-236-1700 cell. 713-205-9999off. 713-236-1700 cell. 713-205-9999

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