the black hills
TRANSCRIPT
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PortsPorts--toto--Plains Plains Alliance ConferenceAlliance Conference
Nort Johnson, Black Hills, Badlands and Lakes AssociationNort Johnson, Black Hills, Badlands and Lakes AssociationSeptember 9September 9thth, 2010, 2010
Rapid City, SDRapid City, SD
Attractions… Attractions… The Black HillsThe Black Hills
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TodayToday• Black Hills, Badlands and Lakes
Association – Who Are We?• Ports to Plains and BHB&L• Road Trip!• Tourism, Transportation and Economic
Development• Black Hills Attractions
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Tourism NotesTourism Notes
• $2.1 TRILLION Spent in Recreation Industries World Wide– Largest Industry
• $962 Million in South Dakota (#2 Economic Engine)
• $565 Million in Black Hills Region– (.000269 of the world spend)
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• 500+ Member Destination Marketing Organization Serving Black Hills Tourism for 70 Years
• Organized as a Nonprofit• 19 Chambers are Members• Partners include State of SD Tourism• Publishing proceeds are re-invested into
Destination Marketing Campaigns
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• Vacation Guide– 485,000 pieces, 268 Pages
• Exploring– 275,000 pieces, 80 Pages
• Romancing the Snow– Winter Vacation Guide
• The Map– 1 million pieces
BHB&L ProductsBHB&L Products
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• Travel Agent Guide and Program– Very Specialized Pub, Travel Agents
Only• blackhillsbadlands.com
– Over 800,000 visitors last year • NEW! Downloadable Publications and
Map for Handhelds• Black Hills VIC• Tourism Business Advocacy
BHB&L ProductsBHB&L Productscontinuedcontinued
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Ports to Plains and BHB&L Ports to Plains and BHB&L • 1989 Resolution Promoting the “Western
Expressway”• Advocating for Heartland Expressway Every
Year Since• Why?
– 94% of Vacationing Americans Travel by Car – 94% of our $565 Million Industry = $531
Million– Colorado in top 6 markets with
5.6 Million Residents
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Great American Road TripGreat American Road Trip
• Branding Black Hills Tourism• Our driving market is by far the strongest• “The Red Lines Carry the Traffic!”
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Tourism, Transportation and Tourism, Transportation and Economic DevelopmentEconomic Development
• Tourism Infrastructure is Development Ammunition– Roads– Restaurants– Lodging
• Tourism Experience is a Recruitment Tool– The Creative Class…
• Entrepreneurial Development • Bottom Line –
Tourism is Economic Development
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Black Hills AttractionsBlack Hills Attractions
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Black Hills AttractionsBlack Hills Attractions
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Black Hills AttractionsBlack Hills Attractions
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Black Hills AttractionsBlack Hills Attractions
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Black Hills AttractionsBlack Hills Attractions
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Thank You!Thank You!Enjoy The Black Hills Enjoy The Black Hills and Badlands While and Badlands While
You Are Here!You Are Here!