The Blue “Blog” Ocean

Formal Educations :Undergraduate (1998) – Gunadarma University, Computer Science(www.gunadarma.ac.id) Postgraduate (2002) – Indonesia University, Communication ManagementPostgraduate (2002)  Indonesia University, Communication Management(www.ui.ac.id) 

Thesis : Communication Characteristic of Virtual Community

Daily Activities :bli h G @ ik ( d ik )VP Publisher Group @ Detikcom (www.detik.com)

Senior Researcher  @ ICT Watch (www.ictwatch.com)Lecturer of Communication Technology Development & Cyber Journalism @ Communication Department, Pelita Harapan University (www.uph.edu)Lecturer of IT Fundamental & e‐Business @ Management Department Bina NusantaraLecturer of IT Fundamental & e Business @ Management Department, Bina Nusantara University (www.binus.edu)Lecturer of Multimedia Communication @ Communication Department, ParamadinaUniversity (www.paramadina.ac.id) 

I t ti l W k h E iInternational Workshop Experiences :Open‐Net Initiative – ThailandDigital Review Asia Pacific – SingaporeGlobal Knowledge – MalaysiaUniversity ICT for Development VietnamUniversity ICT for Development – Vietnam

e‐mail: dbu [at] donnybu.comd bym: donnybu

blog: www.donnybu.commobile: +62‐818‐930932

I. Blogger as a Gold Fish…

alone, you were nothing

together, you were dancing

then, you got all the attentions

suddenly, anyone wanted to be a goldfish

finally, gold fish is only an ordinary fish

welcome to the 

RED OCEAN!RED OCEAN!

go find and jump to your own blue ocean

be unique and be something

or be nothing and die

II M ti ti G t Y St t dII. Motivation Gets You Started,Habit Keeps You GoingHabit Keeps You Going…

Or be nothing and die

So, why areSo, why areSo, why are So, why are you blogging?you blogging?you blogging?you blogging?

To get or to share ?

To getTo getTo getTo getprofit?profit?profit?profit?

To getTo getTo getTo getfriends?friends?friends?friends?

To share yourTo share yourTo share yourTo share yourheart?heart?heart?heart?

To share yourTo share yourTo share yourTo share youridea?idea?idea?idea?

Just tell us about your:Just tell us about your:yy

Be Different!Be Different!Be Different!Be Different!

Be Focus!Be Focus!Be Focus!Be Focus!

Be Consistent!Be Consistent!Be Consistent!Be Consistent!

III. To blog is to educate…

Or be nothing and die

future is today

teacher do blogging to teachfajarokto.blogdetik.com

I am a lecturer as well

photo: donnybu

and this is one of my class

What are theSt dents Doing ?Students Doing ?

They do:

Explore * Manage * Share *

*) the knowledge

and their tools:

IV. Yes, we are blogger…

Or be nothing and die

“Blogging is having an incredibly positiveBlogging is having an incredibly positive impact on their lives, with bloggers receiving speaking or publishingreceiving speaking or publishing opportunities, career advancement, and personal satisfaction”personal satisfaction

2008 survey by Technocrati with more than 1.2 million bloggers who have registered with Technorati as respondent

the size of the blogosphere

who are the global bloggers

bloggers self-identified as

blogging topics are diverse

why do you blog

the success measurement of your blog

personal bloggers: why I blog

to conceal your real identity on your blog

impact of blogging on personal life

impact of blogging on professional life

have you been invited as a result of your blog

time spent blogging each week

posting frequency

tools used on blog

site visitors and monthly page views

how bloggers attract visitors

advertising on your blog or receive cash/product

why do not have advertising on blog

blogger participation in web 2.0 activities

bloggers to learn more about products and services

perceptions of blogs & traditional media

V. Do blogging, right now…

Or be nothing and die

WHoever wwwb

Whenever…

wwwbecausestands for :

WhereverWherever…

photo: donnybu

Blogging:

photo: donnybu

Self Discovery, Self Reflection, Self Determination

Dare to beDare to beDare to be Dare to be different!different!

and be a blogger!

blogdetik.com (indonesian local blog service)

• Monthly Growth:1500 3500 new blogs– 1500‐3500 new blogs

– 2000‐3000 new members

20 30% i– 20‐30% pageviews

– 20‐35% unique visitors

b• Existing Numbers:– 21820 blogs

– 21232 users

– 50 blogstars

– 2,000,000 pageviews/day

– 60,000 unique visitors/day

blogdetik.com on numbers (by december 2008)

The Blue “Blog” Ocean

dbu [at] donnybu comdbu [at] donnybu.comwww.donnybu.comy+62‐818‐930932

Or be nothing and die