the blurred lines between ooh and mobile
TRANSCRIPT
Creative Technology Week Creativity in Real-World Advertising: Blurred Lines Between Out-of-Home and Mobile
Marley Kaplan Head of Innovation Kinetic Worldwide @Marleylive
Paul Marcum President Truffle Pig @jpmarcum
1. Mobile, Social and OOH are not mutually exclusive. We need to work together to create richer brand experiences.