THE BODY SHOP Full digital strategyBy: Ronda Jennings

A40676766

CURRENT TARGET AUDIENCE -Current target audience of young teens and women in their lower 20’s.

-Eco-Friendly

FUTURE TARGET AUDIENCE What about men? New target of middle class young males between 18-30 years of age that seek natural products.

Eco-Friendly Occupations: jobs that cause excessively dry skin such as construction work or jobs that excessively use hands like masseuse or doctors

MARKETING GOAL The goal is to brand the products to appeal to men without changing their product ingredients. -Unisex unscented products such as lotions and soaps. -Once they use the products, loyalty can begin to be formed with men.

BUDGET

The campaign budget will be about $26,000 a month with a cap maximum limit of $32,000 to spend a month for the national campaign. It will include SEO, Social Media, Digital Marketing, Promotions and Coupons.

SOCIAL MEDIA

Controlled Facebook and Twitter page that interacts with their loyal and new consumers. It will display health tips as well.

DIGITAL MARKETING SEO: $6,000 with designated keywords.

Rare for men to search but still need SEO and SEM as an option.

-Direct Mail -online clickable links on health care sites

PROMOTIONS Promotional Deals will be held around Sweetest Day and Fathers Day. Each location will have different deal and special events for men to enjoy. They can be pampered as well!

$8-10,000 a month on random manly promotions and specials for a year to build loyalty

Sponsorships

COUPONS Majority of the budget: $12-$14,000 a month

Digital and Paper coupons sent to emails and mailboxes

There will also be coupons and rebates offered on the social media sites that you can download.

CONCLUSIONS

In the budget there will be a safety fund of about $5-7000 just in case monthly.

Questions or Concerns?