The Brain for Entrepreneurs by Maya Elhalal Levavi

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The Frontal Lobe vs. The Amygdala. The inner battle of 'the seat of entrepreneurship' and 'the brain's panic button'. And how you can win.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    The BrainFor Entrepreneurs

    http://mayaelhalal.comhttp://mayaelhalal.com
  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    The Brain How it works Why it can be a fickle friend to entrepreneurs How thoughts change its structure How to design yours to be your ultimate partner How to speak Brainish to clients and investors

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Top GoalThe primary task of the brain is to keep you in an optimal state relative to the environment. In every response to stimuli and action generated, the #1 motivation is maximizing your chances of survival. In the process, it also generates experiences. They are highly subjective.

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Pizza Brain

    If you smoothed out all the wrinkles in the cortex, the brain would cover the area of a large pizza.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    UltraConnectedThe brain has 100B neurons. Thats more potential connections than atoms in the universe.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Speed

    Neurons transmit information at a speed of 1-100 meters/second

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    "God gave men a brain and a penis and only enough blood to run one at a time."

    Robin Williams

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Brain magic happens when millions of neurons collaborate. They communicate in impulses - brief spike of electricity traveling through a neuron.

    Like so...

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Nerve Cell & Axons

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Electrical Impulse

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Impulse is Ion Wave

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Polarization

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Depolarization

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Re-polarization

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Communication Protocol

    Our image of networks leads us to think they are, but neurons in a network are actually not in physical contact. Theyre separated by incredibly thin gap.

    To pass nerve impulses among themselves they use communications sites called Synapses.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Crossing the Gap

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Opening Channels

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Triggering the Target

    The Human Brain Book by Rita Carter

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Lizards to Humans

    1. Reptilian Brain - balance and coordination

    2. Mammalian Brain - automatic & 4F (that F too)

    3. Neocortex - seat of awareness

    To go to the top of the food chain, our brain evolved:

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Emotional BrainEmotions are physiological responses designed to push us away from danger and toward reward.

    Much of the time we are unaware of them. That doesnt mean these emotions dont effect our actions and decisions. They sure do. Subconsciously.

    When emotions cross a certain intensity threshold we experience the electric storm as a conscious feeling.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.

    Jerry Seinfeld

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Brain Panic Button The amygdala is our panic button. Ittastes all stimuli and signals others area to produce appropriate emotional reactions. Like fight or flight. It kind of failed to adapt to modern life and may see a pitch to investors as a bear thats chasing you. Often, its triggered at the most inappropriate timing. Like when youre about to step out of your comfort zone and take a risk doing something new or bigger or better.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure."

    Marianne Williamson

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Frontal Lobe is the seat of entrepreneurship.

    It allows us to hold a thought like: Im going to observe a different outcome. And Im going to hold on to this observation, independently of the feedback from by body, environment and time.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    The frontal lobe gives us permission to make a thought more real than anything else. To hold on to a concept, an idea, a vision or a dream, independent of circumstances. And those are the traitsthat we secretly admire in all great people.

    Dr. Joe Dispenza

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Such ideas clashe with Brain Goal #1.

    Specifically, your Amygdala doesnt enjoy that kind of thinking. And it may sabotage your efforts consciously and subconsciously. Procrastination, fear of public speaking, and creative rationalizations to drop your idea are just a few tricks to keep you away from what it perceives as risk.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Mental Training

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Navy Seals Are trained to override amygdala commands with frontal lobe decisions by:

    Goal Setting Mental Rehearsal Self Talk Arousal Control

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Scientists have proven that it's impossible to long-jump 30 feet, but I don't listen to that kind of talk. Thoughts like that have a way of sinking into your feet.

    Carl Lewis

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Why Lift a Finger?

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Power Visualization

    1992 Journal of Neurophysiology

    Group A: repeatedly pulling on a string Group B: visualizing pulling the string Control Group: doing nothing

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Miraculously

    A month later

    Group A: 30% increase in muscle strength Group B: 22% increase in muscle strength Control Group: no increase

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Specialized Areas

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Functional MRI shows us how they light up.

    Cells that fire together, wire together.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Memory

    The re-creation of past experiences by the synchronous firing of neurons what were involved in the original experience.

    Where were you when The Twins fell? Whats the next idea your where going to talk about?

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Photographic Memory

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Memory Loss

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Memory Growth The Enlarged Hypocampus of London Taxi Drivers

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Neuroplasticity

    Nature and Nurture Learning changes our synaptic wiring It can even override genetically programmed modules

    You have the capacity to wire your brain

    How could we have overlook this for so many years?

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    The Missing Link

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Biggest Science Hoax

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Science advances one funeral at a time

    Max Planck

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Mechanistic Bias

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    ThoughtsChangeBrainStructureNobel PrizeEric Kandel, 2000Physiology of Memory

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    "As a Man thinketh in his heart, so he is"

    The Book of Proverbs chapter 23, verse 7

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Acquired HappinessMattieu Ricard

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Placebo Effect

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Pain Killing VR

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    My FavoritesBooks That Made Me Change My Mind

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    I saw people rewire their brains with their thoughts, to cure previously incurable obsessions and traumas.

    Norman Doidge

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Explaining how thoughts can create chemical reactions that keep you addicted to patterns and feelingsincluding ones that make you unhappy. And how to grow better habits.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    With some super cool interactive brain imaging maps and videos

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Rule #4

    We dont pay attention to boring things.

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    To predict ad and message effectiveness, we can now use eye tracking

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    and EEG

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Hemispheric sensitive design: Images on the left, text on the right.

    Neurofocus - The Why of Buy

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Leverage the brains natural attraction to novelty and familiarity

    Neurofocus - The Why of Buy

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Feed it puzzles

    Neurofocus - The Why of Buy

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Brains love

    Motion

    Novelty

    Error

    Ambiguity

    Neurofocus - The Why of Buy

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Show human faces

    Neurofocus - The Why of Buy

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Lead with emotion

    Neurofocus - The Why of Buy

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  • Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com

    Help men advance

    Neurofocus - The Why of Buy

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  • Oct 4, 20...