the brain gain: 5 ways to think outside the trade show booth box
DESCRIPTION
Inspired by EXHIBITOR Magazine's op-ed "The Brain Drain", I challenge event marketers to think outside the trade show booth box with "The Brain Gain."TRANSCRIPT
How can you innovate
when you don’t know
what’s already been done?
Stay in sync with
current trends!
#1 The Pulse
Consider trends within
your industry…
But look
beyond it for
new
inspiration,
too!
digital
trends
& pop
culture event
marketing
Take advantage
of these H2H tips:
#2 H2H When it comes to face-to-
face experiences,
the H2H (Human-to-Human)
effect has changed the
communication game.
Speak to emotions and
develop an authentic
connection—it’s about
them, not you!
and engage attendees in a
meaningful way: evoke excitement and intrigue—give
them something to reveal!
Understand your
Stay true to your brand
persona in a humanizing way.
Convey your tone of voice.
Connect with each
individual:
use personalization to
maximize success!
#3 Multisensory
Regardless of
booth size, what’s the big
attract? Concentrate on
creating
multisensory
experiences
with these best
practices:
Is your message different from
the guy next door?
Or is it elevated in a new &
interesting way?
Address the level of booth
energy when communicating your message on the show floor.
Energy can be addictive & help drive booth traffic
if you find the right fit for your target audience!
Get hands on!
Create a two-way exchange:
leverage gamification or interactive technology
to pull attendees through!
Getting the audience
to the next step through
a call-to-action!
Remember the
main reason for
having the booth
at all: CTA
#4 The Google Check
Ensure a
successful
program by
doing “The
Check”
What experience are you giving me that Googling can’t?
What are you telling me beyond what I can find on Google?
What are you showing me that I can’t see from a Google search?
And how is your story personified
with a message that implants?
#5 Awesome Sauce
Harness your team’s
creativity & develop
your own brand of
3 key tips ahead!
Instead of brainstorming, try a
Think of it like a brainstorm with clearer objectives!
brainsteer
Find Out
More!
25 ©, all rights reserved.
A museum, a long
walk, or another space
that lets creativity
bloom!
Take your creative collaborations
outside of a stuffy conference
room or office…
Keep a list of NOTES for
everything you come across!
Whether it’s a good
buzzword or a cool
idea you saw,
develop and track a
high-level list of thought-starters!
Elle Kane, Digital Creative Lead
About The Author
Connect with me!
@elle_kane
/ellekane