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The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy and Branded Content @cmmitchell4 #RaganDisney

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Page 1: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy

The Building Blocks of a Winning Digital Strategy

Dan KneeshawDigital Channels & Platforms

@DKneeshaw

Chad Mitchell Digital Strategy and Branded Content

@cmmitchell4

#RaganDisney

Page 2: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 3: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 4: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy

Strategy | Staff | Structure

Page 5: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 6: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 7: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 8: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 9: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 10: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 11: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy
Page 12: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy

5 Key Takeaways

• Have a vision• Be a change agent• Become an athlete• Build bridges• Go fast and break stuff