the business case for accessibility: ux brighton 10 june 2014

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

The Business Case For Accessibility

Mark Walker

10 June 2014


Business case• Why should we invest in accessibility?• What are the potential benefits of accessibility?• What will we get out of it?

‘Greed is good’-- Gordon Gekko


The Business Case for Accessibility

Make a case for investment of time and effort

• Why should we invest in accessibility?

• What are the potential business benefits of accessibility?

• What will we get out of it?


NOT Business Strategy

What you do about it is up to you…

• How can we exploit this opportunity?

• How does it change what we do?

• What’s the strategy?


NOT Business Delivery

You’re going to pay someone to make it happen

• We need to make our websites and apps accessible

• We need to develop accessible services and products

• Who knows about this stuff?


Charitable services

• Free advice and information for disabled people

• IT Volunteers for Charities

• Tech4Good Awards

Commercial services

• Accessibility Services

• Workplace Assessments

• Disabled Students Assessments

AbilityNet Adapting Technology. Changing Lives.


• Accessibility Testing

• User Testing

• Design Reviews

• Desktop, Mobile and Tablet Integration

• Accessibility Accreditation

• My Computer My Way

• Accessibility Webinars

AbilityNet Accessibility ServicesReach every customer on every platform


#MNDAwareness


The Business Case for Accessibility

• The Marketplace

• Changes in consumer attitudes

• Changes in consumer behaviour

• Legal risks

• Competitiveness

• Inclusive design


And because it’s you…

UX and Accessibility

• Winning the case once…

• Inclusive design

• Personas


An accessible website is not the answer

It’s just a sign of [some] things being done correctly

• It doesn’t mean you know why you’re doing it

• It doesn’t mean you are committed to accessibility

• It doesn’t mean you’re designing accessible services or products

• It doesn’t mean you’re listening to your users

• But it’s a good start…


The Marketplace

More people can buy your stuff• Disabled people as customers• Changes in consumer behaviour• Changes in consumer attitudes


The Global Marketplace

“The disability market is big. At least 1.1

billion people globally have a disability,

controlling over $4 trillion annually - a

market the size of China.”

Rich Donovan Founder and Chief Investment Officer WingSail Capital


11 million in the UK live with a disability

Only 8% of disabled people are in a wheelchair

• 6 million people have dyslexia - 4 million severely so

• 2 million are affected by sight loss

• Of which 360,000 people are registered blind or visually impaired

• 10 million people suffer from hearing impairment

• Of which 50,000 are British Sign Language users


Changes in consumer attitude


Changes in consumer behaviour

• The Paralympics• Mobile/tablet • Usability expectations• Personalisation • Social reputation • Digital by default


Legal risks: Don’t think it doesn’t happen

•Equalities Act - UK•Section 508 - US• Sale of Goods• Recruitment• Employment


Business case, not business strategy

Business case• Why should we invest in accessibility?• What are the potential benefits of accessibility?• What will we get out of it?

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Inclusive Design = Accessibility + Usability


UX and Accessibility

Making the case once• User-centred decision-making• User testing• Personas


Accessible Personas


You Want Robin as Your Customer

Oxbridge educated

White collar tech job

Global speaker/FOWA

Gadget/Apple fanboy

2 kids and a dog

Car and home owner

Foreign holidays

TV/music/podcasts

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars31


‘Accessibility is good’-- Gordon Gekko

Get more customers?

Cover your ass?

Make more money?


Your Questions

SEO and Accessibility – free webinar

1-2pm BST, 26 June 2014

Sign up at www.abilitynet.org.uk/webinars


Contact us

[email protected]

[email protected]

+44 (0) 1926 465 247

www.abilitynet.org.uk/webinars

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the business case for accessibility: ux brighton 10 june 2014

Design

accessible services

accessibility mark walker

consumer behaviour changes

business delivery youre

consumer attitudes changes

stuff disabled people

marketplace changes

inclusive design personas