the business case for digital marketing + real estate

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THE BUSINESS CASE FOR DIGITAL MARKETING + REAL ESTATE By Ronald Cagape For E-Velocity

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Page 1: The business case for digital marketing + real estate

THE BUSINESS CASE FORDIGITAL MARKETING + REAL ESTATE

By Ronald CagapeFor E-Velocity

Page 2: The business case for digital marketing + real estate

Why Digital Marketing For Real Estate?

Page 3: The business case for digital marketing + real estate

Who am I?

I’m Ronald Cagape

I Help New Real Estate Investors Make Deals

So They Can Get Cash, Passive Income and Financial Freedom

Page 4: The business case for digital marketing + real estate

Who Am I?

Worked as an IT Professional for 10 years before resigning in 2010

Page 5: The business case for digital marketing + real estate

Who Am I?

Cashflow Game Master of the Think Rich Pinoy Seminars

for the past 6 years

Page 6: The business case for digital marketing + real estate

Who Am I?

Featured in the book Grow Rich Pinoy,by Dr. Larry Gamboa

Page 7: The business case for digital marketing + real estate

Who Am I?

Made our first deal, a 6-unit townhouse in Alabang in 2004; since then bought, sold and brokered 21 properties worth Php72,300,000

Page 8: The business case for digital marketing + real estate

Challenges of Digital Marketing

Finding A Profitable Niche Getting Enough Traffic Ranking For A Good Keyword Making Enough Money

Page 9: The business case for digital marketing + real estate

Challenges of Digital Marketing

Finding A Profitable Monetization Strategy Blogging Adsense Affiliate Marketing

Page 10: The business case for digital marketing + real estate

Challenges of Digital Marketing

The Traffic Problem Low conversion rates make it necessary

to have high traffic volumes It’s difficult to get high traffic when

you’re starting out

Page 11: The business case for digital marketing + real estate

Challenges of Digital Marketing

The SEO Challenge Many profitable keywords are difficult to

rank because of high levels of competition

Page 12: The business case for digital marketing + real estate

Challenges of Digital Marketing

Making Enough Money You need to consistently make

sales/money Your website needs lots of continuous

traffic Your website needs to rank for good

keywords Your website needs to apply every sales

conversion tactic You need to do it on a DAILY basis

Page 13: The business case for digital marketing + real estate

By Marketing Real Estate,The Challenge of Digital

MarketingIs Simpler To Overcome

Page 14: The business case for digital marketing + real estate

Digital Marketing For Real Estate

Highly Motivated Buying Niche Low Traffic Requirements Easy to Rank for Money Keywords Big-Ticket Item

Page 15: The business case for digital marketing + real estate

Digital Marketing For Real Estate

Highly Motivated Buying Niche (Rentals) Tenants need to find a new place fast They have the money They can close quickly

Page 16: The business case for digital marketing + real estate

Digital Marketing For Real Estate

Low Traffic Requirements You don’t need a lot of traffic but you do

need to capture the people who are looking for your properties

Page 17: The business case for digital marketing + real estate

Digital Marketing For Real Estate

Easy to Rank for Money Keywords Right now, only Sulit is the dominant real

estate portal followed by OLX, Housing Interactive and other smaller sites depending on location

Page 18: The business case for digital marketing + real estate

Digital Marketing For Real Estate

Big-Ticket Item You can make good money even with

just 1 transaction

Page 19: The business case for digital marketing + real estate

Digital Marketing For Real Estate

Big-Ticket Item Example: You rented out a 212 sqm

ground floor space in Ortigas Center. Rent is Php1,000/m2 or Php212,000 per month. The broker can get Php106,000 in gross commissions or more.

You get 10% of the broker’s commission or Php10,600 in one transaction!

Page 20: The business case for digital marketing + real estate

Digital Marketing For Real Estate

Big-Ticket Item Example: You sold a 290 sqm

commercial lot in C5 for Php9,000,000. The broker got 5% in gross commissions or Php450,000.

You get 10% or Php45,000 in one transaction!

Page 21: The business case for digital marketing + real estate

Digital Marketing For Real Estate

Different Opportunities Residential Rentals Residential Sales Commercial Rentals Commercial Sales Different Local Markets

Page 22: The business case for digital marketing + real estate

Why Partner With Cashflow Realty

We can provide a steady supply of residential and commercial properties for rent / sale.

We work with other brokers so you can sell their properties too!

We can close deals, you can focus on generating leads.

We deal directly with owners who pay commissions fast. No need to wait for years to get paid.

Page 23: The business case for digital marketing + real estate

Our Current Inventory

Ground Floor Unit Horizon Condominium Meralco Ave, Ortigas FA: 186.50 Lease Rate: Php850/m2 or

Php158,525. Your Profit: Php15,852.50

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Our Current Inventory

Office Space Antel Global Julia Vargas Ave, Ortigas FA: 138.00 Lease Rate: Php48,000/month Your Profit: Php4,800.00 every

year (paid every 6 months)

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Our Current Inventory

Mezzanine Comm’l Space One Archers Place Taft Ave, Manila FA: 36.00 (+1 parking) Sale Price: Php7,500,000 (VAT

inclusive) Your Profit: Php37,500.00.

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Our Current Inventory

2-Bedroom Townhouse D. Nieto St., Paco, Manila FA: 100 (+1 parking) LA: 50 sqm Sale Price: Php4,200,000 Your Profit: Php21,000.00.

Page 40: The business case for digital marketing + real estate

How Do You Make Money?

3 Ways As a Web Administrator As a Licensed Salesperson As a Licensed Broker

Page 41: The business case for digital marketing + real estate

How Do You Make Money?

As a Web Administrator You advertise our properties for sale/rent You use our license number to get

around the RESA law You generate leads, we do the rest –

tripping, follow-up, closing the sale, documentation

You get 10% of the net commission.

Page 42: The business case for digital marketing + real estate

How Do You Make Money?

As a Licensed Sales Person Get a license under a broker (no need to

take a test) You work with us – tripping, follow-up,

closing the sale, documentation You get a percentage share on the net

commission depending on your broker.

Page 43: The business case for digital marketing + real estate

How Do You Make Money?

As a Broker Get your broker’s license You work with us – tripping, follow-up,

closing the sale, documentation You get a 50% share on the net

commission.

Page 44: The business case for digital marketing + real estate

Work With Us

Email: [email protected] or [email protected]

Mobile: 0917-8633423 Website:

http://www.cashflowrealty.net

Page 45: The business case for digital marketing + real estate

Learn More Ways To Make Money in Real Estate

Do “no-money-down” deals Get passive income from multi-unit

apartments Make money without doing any work

Go To:http://DealMakerBlog.com

And Subscribe!