Put your data to work.

Identify opportunities.

Eliminate guesswork.

Close distribution gaps.

Increase sales.

The Business of Business Intelligence Data Collection • Business Analytics • Reporting • Forecasting • Consulting

Take the conjecture out of data with the Aperity Advantage.To maximize impact in the marketplace, suppliers must focus distributors on the best opportunities to maximize sales. Aperity’s Business Intelligence tools help decision makers across the supply chain cut through the clutter of Big Data to reveal actionable insights.

Whether you are a multinational corporation or a local entrepreneur, we understand the importance of managing your data and take a business-centric approach to meet your needs. Our technology solutions work seamlessly across large, complex, and diverse data sets to leverage information and drive growth.

• Target trends and opportunities.

• Eliminate bias.

• Optimize decision making.

• Focus sales force time and effort.

• Assess performance.

• Enable immediate, informed action.

MarketingMeasuremarketing effectiveness.

Sales/TradeIdentify distribution gaps.

FinanceOptimize use of resources.

OperationsAnalyzeinventory.

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Empower productivity where decisions are made with Aperity’s mobile applications.

“ Understanding the social world of people and how a product works within it is much more important than a big advertising budget.”

Mark Earis, Herd Consulting

With Aperity, business and technology converge to transform every aspect of your organization.

Collect

Process

Process

Process

Process

Analyze

Analyze

Analyze

Report

Drive sales performance with Business Intelligence solutions.Manage data in more meaningful ways.

Data CollectionAperity’s flexible data collection options acquire, cleanse, and harmonize disparate information sources quickly and accurately. Our proprietary INTEGRATOR™ software aligns the data stream from multiple sources, creating a wealth of useful, value-added information.

• Refresh data as frequently as daily, weekly, or monthly.

• Present data that informs, rather than overwhelms.

• Allow knowledgeable decision making across the organization.

• Eliminate overhead costs built into other vendor software.

• Use with Aperity Business Analytics or your internal systems.

• Customize a selection of data sources to refine your goals.

Discover untapped and underserved markets.

Business Analytics & ReportingFrom simple, self-service analytics to comprehensive Business Intelligence, Aperity offers user-friendly tools for every level of technical expertise. Developed on a MicroStrategy platform, our analytical solutions provide easy access to crucial metrics that support key decision makers within an organization.

• Access and interpret the information you need faster andeasier.

• Customize performance indicators for inventorymanagement, distribution modeling, brand launchperformance, promotional effectiveness, and more.

• Get split-second responses to ad hoc requests from anyweb or mobile device.

• Quickly create Microsoft Office-based presentations forbroad distribution.

Aperity makes complex data analysis fast, simple, and accessible.VisualizationCreate custom dashboards with the flexibility of standard grid and graph reports.

Heat MapsZoom into distribution opportunities to narrow the field.

ClusteringCompare key metrics at the store level to see how your brand performs.

- Nielsen- TDLinx- SAP

- U.S. Census- Depletions- Shipments

- Pricing- Inventory

INTEGRATOR™

“ The move to Aperity for our data collection and reporting needs has significantly improved Patrón’s analytical capabilities. By using Aperity for our data collection, Patrón has visibility to the prior month’s data in 5 days or less. That’s an improvement of 5–8 days over the previous provider and we have more confidence in the data quality.”

Sue Lively, U.S. Region Sales Analyst, Patrón Spirits Company

Utilize better tools for better insights.

Visualization: Define and refine data attributes on your custom dashboard.j Combine multiple data sources up to

100 times faster with no queries and no IT.

k Drag and drop filters to get an instant picture of the metrics you need.

l Display your data in a variety of interactive visualizations, including graphs, grids, and maps.

Heat Maps: Identify accounts in target areas.j View the density of where your brands

are sold across multiple markets.

k Quickly identify stores in your target that carry your products.

l Zoom to a specific store to review detailed sales activity.

Clustering: Prioritize opportunities based on clusters.j Group accounts that behave similarly

based on attributes you choose.

k Set the value and level of data parameters to eliminate bias.

l Determine opportunities based on brand presence in similar accounts.

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“Aperity’s MicroStrategy reporting tool transformed not only the way Beam Suntory delivers information throughout the organization, but more importantly, allows us to achieve greater transparency of our brands’ performance in the marketplace. We now track everything from inventory, shipments, and depletions to daily invoices monitored in real time by Aperity. The power of Visualization and the ease of web and mobile reporting have strengthened communication with our distributor partners, driving mutual profitability and the growth of our brands.” Erica Lopez, IT Director, North America & Global Marketing, Beam Suntory

Actionable Analytics add value and drive results.

Marketing Sales Finance Operations ITCollaborate across departments.

Manage customer relationships.

Enhance data quality with minimum manual intervention.

Forecast demand and lead times.

Flexible time management

Integrate retail, consumer, and other data sources.

Customize store group and gap reporting.

Efficiently use resources.

Streamline inventory management.

MicroStrategy-rated enterprise platform leader

Measure marketing effectiveness.

Easily define sales group territories.

Manage profit margins. Validate price/promotion effectiveness.

24/7 monitoring of hardware and data

Create compelling visual reports.

Monitor and assess distributor performance.

Increase ROI of technology spend.

Track value packs and other special packaging.

Exceptional customer service

24/7

Put your data to work with the Aperity Advantage.

Create value and drive profits with Aperity.

Engineering inspiring solutions that enable marketers to concentrate on big ideas, Aperity is a seamless extension of your internal teams. Take advantage of our additional value-added services.

Predictive AnalyticsAperity Predictive Analytics spark action with the ability to precisely track and forecast sales. Save time and money by targeting stores with the best potential to grow your brands in the market.

Business ConsultingLeverage your data to increase shareholder value. With expertise in supply chain management, distribution, marketing, and Big Data; Aperity can transform your database into a profit-driving solution for your organization.

Value AnalyticsCount on Aperity’s pool of experts in statistics, computer science, sales and marketing, finance, and operations to customize your analytical platform quickly and cost effectively.

Aperity, LLC4175 Westport Rd, Ste. 101

Louisville, KY 40207

www.aperity.com

© 2015 Aperity, LLC. All rights reserved. L13115

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