The Business of Education

The Business of EducationPresented by

LaToya Castro

Business ConceptsManagement

Marketing

Consumer Relations

Business ConceptsManagement-The process of dealing with

or controlling things or people

Marketing-The action or business of promoting and selling products or services.

Consumer Relations-are comprised of planned programs and are significant to professional organizations to achieve consumer satisfaction.

Why these concepts?Helps to control the environmentHelps to guide learning

outcomes.Students will be excited for your

class.Helps to accomplish districts

Vision and MissionPreparation for the real world.

ManagementTeam Charter-Management ToolBreak students into groupsManager reports to teacher.Positions can include: Manager,

Supervisor, Secretary

Team

Ch

arte

r

ManagementTimesheet

◦Students sign in when tardy.◦Round up by 5 minutes.◦Makes up time in department lead

detention.◦Could be used for times when

students are not using time wisely. (Example: On cell phone, sleeping, etc.)

Timesheet

ManagementPink Slip

◦Form of properly documenting concerning behaviors.

◦Form of PBIS◦Meet with department to discuss

common students with issue.

Thumbs Up Sign- Music Management Tool

Thumbs up Sign

You may quietly use your

headphones to listen to music.

Rules:-No YouTube

-No Cell Phones

Thumbs Down Sign

You may not listen to music at

this time.

I need your undivided attention.

MarketingWhy is marketing important?Give students opportunities to

market themselves.◦Public Speaking◦Resume Building Activities

Give feedback and recognitions

MarketingDisplay students’ thoughts.

◦Give students index cards◦Have them write something they

learned from the objective or class period.

◦Display outside of your classroom.Display students’ work.

◦Other students can learn what you are doing by walking by.

Consumer RelationsBuild relationships with parents

and students.Have students write you a letter.Reward Students

◦Tickets, create a chart, student of the week, victory chants, class pass, etc.

Invite administration, counselors, and the community as guest speakers

Communication SkillsListen carefullyCommunicate regularlyBe clear and conciseKnow your student and parents

DPS Vision Statement While raising students’ test scores is

critical to Durham Public Schools, our vision encompasses so much more. Our schools are places where children are excited to learn, where they can learn solid job skills or prepare for the most competitive colleges in America, where they find waiting for them at the door of every classroom a teacher who cares for them, instructs them at the highest level and inspires them.

DPS Mission Statement In collaboration with our community

and parents, the mission of Durham Public Schools is to provide all students with an outstanding education that motivates them to reach their full potential and enables them to discover their interests and talents, pursue their goals and dreams, and succeed in college, in the workforce and as engaged citizens.

Group ActivityWe will use the team charter model.Groups of 3-4 peopleTake assigned section and answer

the following question.◦What requirements from employers are

similar to those in the classroom?◦List 2-3 of your rules that you see in the

employee handbook.◦Why is it important to have and maintain

these standards in the classroom?We will share some responses

How does this all relate?

The End Results

BFA STUDENTS EARN

$4000 GRANT   

What did you learn and how can you use it?