The Business Show3rd & 4th December, London Olympia

Jarmila Yu - International Marketing Director

Why The Business Show?• 25,000+ delegates over 2 days • 100% Direct SMB 1 - 500 employee size (92% < 100 employees)• Entrepreneurs, MDs, CEOs, & other decision makers• Position Intermedia as “The cloud IT services vendor’’ to Start-ups &

fast growing SMBs• Deliver direct end user leads• Event promo - to boost end of year revenue• Event competition - for data capture• Speaker Opptys & Media Interviews – for thought leadership and PR

The Value of a Business EventREPUTATION - BRAND AWARENESS - DEMAND GEN - PR

http://www.greatbritishbusinessshow.co.uk

The Value of a Business EventREPUTATION - BRAND AWARENESS - DEMAND GEN - PR

As a “headline’’ sponsor?• Logo on ALL Event signage - 25,000 reach• Stand space - 25,000 reach• 1 Keynote - 200 seated delegates +more streamed • 2 Seminars - 200 delegates• Logo/Editorial/Advert/Listing Digital Showguide -

1.4m reach• Logo/Editorial/Advert/Listing Printed Showguide -

31,000 reach• Logo in all Press Advertising - 550,000 reach

• 5 Sec Slide on all TV Advertising - 2m impacts across 170 ads

• Inclusion in Social Media Campaign - 21,000 show followers

• Inclusion on Website - 1.5 m unique users• Logo/Text on Microsite - 200 clicks to our website per

month• Logo in Direct Mail & Email - 500 biz groups / 250,000

biz owners• Logo Inclusion in all Communications - 400,000 reach• Direct access to Event PR & their business trade

publications contacts

Stand Presence, Competition & Offer

“Win a Trip to see the Northern Lights!’’ • Drives audience to the stand• Conversation starter• Captures prospect data• Offer something of unique value

“2 Months Free with Intermedia!’’ • Boost end of year revenue• Help Start-ups get moving faster and

affordably!

Stand Merchandising

Coaster

Charging Cable

Post-it Notes

Stress Toy

Smartphone screen wipe

Pen

Speaker Sessions1 Keynote, 2 Seminars

Keynote - Born in the CloudThursday 4.15pm - 4.45pm Keynote Hall 2

Session #1 - Insecure Passwords or Insecure People?Thursday 3.30pm - 4.00pmSeminar Hall 10

Keynote #2 - Cloud IT Giving you the Freedom to FocusFriday 11.45 - 12.15Seminar Hall 6

PR Coverage Around the ShowMonth of and Month After – 21 pieces of coverage!

&

PR Support at The Business Show secured:• interviews with Your Business and Talk Business• post-event editorial opportunities with Start your

Business• 2 regular blog spots in My Entrepreneur• Magazine and Business Crowd• 3 national hits in The Telegraph and City A.M.

including a byline• plus more coverage…

Launching the 2015 Insider Risk Report secured: • 14 pieces of coverage inkey national and trade publicationsincluding IT Pro Portal, EnterpriseApps Tech and Business Reporter…