the business value approach to strategic hr

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© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research © 2011 Wilson Insight, Inc. All rights reserved. The Business Value Approach To Strategic HR Amy Wilson Vice President & Principal Analyst Research theme for 2011 & beyond

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In order to impact the business, we need to get valuable information and tools about people inside the business. Every day, HR practitioners fight for relevance; meanwhile, they hope that business leaders will make solid people management decisions. Even when we engage in “strategic” practices, we often find ourselves circling the business – outside looking in – with frustratingly little impact. What if we could get inside the business? If we did, couldn’t we bring a lot more value? What tools would we bring with us? What information could we share? What role would we play?

TRANSCRIPT

Page 1: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

The Business Value ApproachTo Strategic HR

Amy WilsonVice President & Principal Analyst

Research theme for 2011 & beyond

Page 2: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Dan Roam: “Convey Ideas with Pictures”

Page 3: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

This is Sam.He’s an HR Leader

Sam cares about people.

Page 4: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

Sam is determined

that people be managed well.

Page 5: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

But he’s perplexed.

He works hard to create value

Page 6: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

But it seems like there is a wall.

And, the business leaders are on the other side of it.

Page 7: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

Could Sam go inside the business?

What tools and information would he bring?

Page 8: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

A look back in time ...

the world of HR

Page 9: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

In the Beginning ...

Transactions & Services

the world of HR

Page 10: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

the world of HR

Level 1

Level 2

Compliance

Transactions & Services

In the Beginning ...

Page 11: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

the world of HR

Level 1Basic employee svcs (hire, pay, questions)

Level 2

Compliance

Outsourced

Became ...

Transactions & Services

Page 12: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

the world of HR

Compliance

Streamlined

Became ...

Transactions & Services

Level 1

Level 2Basic mgr svcs (headcount, reports, policies)

Page 13: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

the world of HR

Level 1

Level 2

Compliance

Outsourced

Streamlined

Kept

Became ...

Transactions & Services

Page 14: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

People Process Analysis

the world of HR

Transactions & Services

Level 2

Compliance

And made way for ...

Level 1

Risk

Growing

Page 15: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

People Process Analysis

the world of HR

Transactions & Services

Level 2

Compliance

Some impact

And made way for ...Level 1Internal monitoring(retention, engagement, movement)

Risk

Page 16: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

People Process Analysis

the world of HR

Transactions & Services

Compliance

More impact

And made way for ...

Level 1

Risk

Level 2External monitoring(benchmarks, org comparisons)

Page 17: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

People Process Analysis

the world of HR

Transactions & Services

Level 2

Compliance

Some impact

More impact

And made way for ...

Level 1

Risk

Growing

Page 18: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

People Process Analysis

the world of HR

Transactions & Services

Level 2

Compliance

Some impact

More impact

But there’s a problem ...

Level 1

Risk

The Business

Growing

Page 19: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

People Process Analysis

© 2011 Wilson Insight, Inc. All rights reserved.

the world of HR

Transactions & Services

Risk & Compliance

The Solution ...

The Business

Embedded Problem Solving

Page 20: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

Sam is hesitant to go inside.

What does the business leader care about?

Page 21: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

Time to change perspective.

What really matters?

Page 22: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Business Value

Switch to a Business Lens …

Page 23: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Business ValueThe Business Lens

1. 2. 3.

Set the number

Make the number

Promise the number

Page 24: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Business ValueThe Business Lens

1. 2. 3.

Set the number

Make the number

Promise the number

People? People?

Page 25: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Major Challenges for Business Leaders

Promise the number

Make the number

Set the number

People? People?

Preparing

for future

promises

Getting best work

Finding people to solve

problems

Allocating Resources

Business Value

Page 26: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Business Value

Complicating Factors for HR …

Page 27: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. Pr

epar

ing

futu

re

fo

r

pro

mise

s

Getti

ng

best

wor

k

Find

ing

to so

lve

peop

le

pro

blem

s

Allo

catin

g

Res

ourc

es

Business ValueSolving Business Problems

ComplianceManaging Risk

Business Value

Important – tend to focus here first

Page 28: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. Pr

epar

ing

futu

re

fo

r

pro

mise

s

Getti

ng

bes

t wor

k

Find

ing

to so

lve

Peop

le

pr

oble

ms

Allo

catin

g

Res

ourc

es

Business ValueSolving Business Problems

ComplianceManaging Risk

Business Value

Informal

FormalInformation about People

More information available than ever before. What will you share?

Page 29: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Business Value

And what about these new disruptive technologies?

Page 30: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. Pr

epar

ing

futu

re

fo

r

pro

mise

s

Getti

ng

bes

t wor

k

Find

ing

to so

lve

Peop

le

pr

oble

ms

Allo

catin

g

Res

ourc

es

Business ValueSolving Business Problems

ComplianceManaging Risk

Business Value

Informal

FormalInformation about People

Controlled

Ad hoc

Input

Collaborative & Interactive tools

Page 31: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. Pr

epar

ing

futu

re

fo

r

pro

mise

s

Getti

ng

bes

t wor

k

Find

ing

to so

lve

Peop

le

pr

oble

ms

Allo

catin

g

Res

ourc

es

Business ValueSolving Business Problems

ComplianceManaging Risk

Business Value

Informal

FormalInformation about People

Controlled

Ad hoc

Input

Secured

Optimized

Access

Mobile & Mash-up tools

Page 32: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Business ValueSolving Business Problems

ComplianceManaging Risk

Business Value

Two ends of a spectrum of

important work

Page 33: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Business ValueSolving Business Problems

ComplianceManaging Risk

Business Value

Instead of focusing first on

compliance

Page 34: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

Business ValueSolving Business Problems

Managing Risk & Compliance

Business Value

What if we oriented toward solving business

problems?

Page 35: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

The Business Value Approach to Strategic HR

Page 36: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

Sam was hesitant to go inside.

He didn’t know what to bring with him.

Page 37: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

We want Sam to go in well-equipped:

With tools and information that will be most useful.

Page 38: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved. © 2011 Wilson Insight, Inc. All rights reserved.

The Business Value Approach is a good start for Sam.

Page 39: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

What problems

am I solving?

What role should I

be playing?

What tools

should I be

accessing?

What information is most useful to

me?

© 2011 Wilson Insight, Inc. All rights reserved.

Through our research, more help for Sam is on the way!

Page 40: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

40

If you are a business leader, HR leader, or vendor and would like to contribute your perspective, please contact me!

Page 41: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

41

Amy Wilson

[email protected]: @awilswww.wilsoninsight.com

Page 42: The Business Value Approach to Strategic HR

© 2011 Constellation Research, Inc. All rights reserved. Launch Webinar. Client Only Research

© 2011 Wilson Insight, Inc. All rights reserved.

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