1. Generating Business Value from Social Networking and Enterprise 2.0 Jacob Morgan Principal, Chess Media Group Author of Twittfaced

2.

Principal, Chess Media Group (ChessMediaGroup.com)

Author of Twittfaced and forthcoming book on enterprise collaboration by McGraw Hill

Traveler and Chess Lover!

Blog: SocialBusinessAdviser.com

Twitter: @JacobM

Dubai 3.

Agenda

What is all of this about?

Overview and business drivers

Why emerging social software?

Case studies

Evaluating Risks

Adaptive Social Business Framework

Key takeaways

Burj Al Arab, Dubai 4. Social Media Social CRM Enterprise 2.0 Social Business Turkey 5. Hi! Lets be friends! 6. We are here 7. Collaboration isnt new! Tibet 8. Growl! Were collaborating 9. What is this really all about? Culture Technology 10. Allbusinesses have always been social ; whats new is the set ofobservable behaviors (culture)andavailable technologiesthat enable businesses to leverage these tosolve business problems . ~Gil Yehuda, Enterprise 2.0 Thought Leaderand Blogger 11. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The real-time world Comfort levels with what they share Monitoring tools Collaboration platforms Social networking sites Messaging Follow the data Culture andTechnology Golden Gate Bridge, San Francisco 12. Bring personal communication methods with us into the enterprise Calgary, Alberta 13. This is my little brother Josh He is 18 and he is the future workforce 14. How Work is Changing Current and near future demographics do not use the same tools as previous generations . Employees and the knowledge they have built during their careers are one of the most viable assets of the Federal Government, and projected government staffing during the next 10 years showsmore than500,000 employees will need to be hired to replace retiring staff . Most federal agencies lack the systems needed to capture the basic explicit data let alone the tactical knowledge that drives organizations. Theseorganizations arent ready to capture the information from the employees that are leaving let alone ready to provide the new employees with the information they will need to be successful . ~ Booz Allen Hamilton Case Study on Implementing Enterprise 2.0 for the Federal Government 15. 16. BlessingWhite: Employee Engagement Report 2011 17. 18. 19. State of Enterprise 2.0 Adoption, Information Architected 20. Knowledge workers spend upto 30% of their working daylooking for data ~ Butler Group 21. Only44% of userscan find the (internal) file theyre looking for compared to86% of similar internet users~ Forrester 22. If HP knew what HP knowswe would be three times more profitable~ Lew Platt, Former CEO of HP 23. Does it make sense? Beijing, China 24. 25. 26. McKinsey 27. Monitoring tools Collaboration platforms Social networking sites Messaging Follow the data Why emergent social software? 28. Case studies and examples Hungary 29. Business Problem Lack of efficient way to share and manage ideas Onboarding time for new engineers Solution Mediawiki Intuit Brainstorm Results Quality and timeliness of information increased Onboarding time decreased by 50% Over 1500 ideas submitted 30. 31. 32. Business Problem Employee had no voice Executive team had little insight to ground level Communication was broken Employees isolated Solution Thought Farmer Results Duplication of work decreased Employees no longer isolated Easier to find information and get job done Executive team has more insight 33. Business Problem Improve innovation, collaboration, and knowledge sharing Information and people isolated Solution Wiki Internal blogs Yammer Oce TV (video) Social bookmarking Results Intranet budget reduced from 350k euros to 50-10k euros Savings of 800k euros annually by implementing employee ideas Reduce video costs annually by 40k euros Horizontal communicationLess reliance on IT Silos broken down 34. 35. 36. Customers What About Risk? (Failure Mode and Effects Analysis) Xishuanbanna, China 37. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The real-time world Monitoring tools Collaboration platforms Social networking sites Messaging Follow the data 38. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The real-time world Monitoring tools Collaboration platforms Social networking sites Messaging Follow the data 39.

Identify a business need before purchasing a solution

Understand whats in it for the users and convey the value to them

Change management and culture issues are real

Obstacles are not failures

This requires a long-term mindset

Support from leaders is important

Understand who owns this

There is risk, but you can anticipate and mitigate

Sustaining is just as hard as adopting

Accept that culture and technology is changing the way we work

Guidelines for success 40.

Purchasing a tool without understanding why you need it or what it does

Putting technology ahead of strategy

Leaving this as an IT project

Assuming that if you deploy something people will use it

Conveying company benefits as more important that individual benefits

Assuming that you wont change processes or how you evaluate employees

Giving up by running into obstacles or challenges

Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The real-time world Monitoring tools Collaboration platforms Social networking sites Messaging Follow the data Things to avoid 41. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The real-time world Monitoring tools Collaboration platforms Social networking sites Messaging Follow the data To brighter futures Huang Shan (Yellow Mountain) 42. Customers Three Things to Remember

The changes we are seeing today are around culture and technology

Collaboration impacts business performance

Your approach is going to be unique

43. Subscribe to the newsletter: bit.ly/ChessNewsletter E2.0 collaboration survey bit.ly/E20CollaborationSurvey 44. Thank You

Chessmediagroup.com

[email_address]

Twitter: @JacobM

Blog on social strategy:

SocialBusinessAdviser.com