The

Robert Mills

Word

Creatingcontent

Managingcontent

Usingcontent

Create

Journalismgraduate

Copywriting

Author

Cardiff Council

BBC Wales

Bluegg

Web industry

Tone of voice

Branding

Manage Use

Creatingcontent

Creating content can beintimidating and a longprocess

Deadlines, budgets and stakeholders

Pressure to get design created and agreed

Need someone to beresponsible for content

Care about content, lead by example

Be relevant - contentover navigation

Adopt a content firstapproach

www.slickplan.com

Home About Our team Rob

Mike

Tom

James

Paul

GarethHistory

Who we are

Managingcontent

Once gathered, needs tobe organised and managed

Delegated and understood

Translations, versions and amends

Checked against scopeand signed off

Desig

ning the Invisib

le

www.gathercontent.com

Usingcontent

What story are you telling, who are you telling it to?

Gain as much audienceinsight as possible

Make informed decisions based on your findings

Ensure the content and tone is true to the company

It doesn’t end after launch

Review as the businessgoals evolve

Refine as needed

Audit and strategy

Ensure it is consistentauthentic

Summary

Gather Content20% off for life handheld20

SlickplanExtended 60 day trial*

*Valid until 19th December 2012

handheld

Thank youfor listening

@RobertMills