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The Career Center – Haworth College of Business

Semester-end Report – fall 2012

Executive Summary

The Career Center, located in Schneider Hall, home to Haworth College of Business, is part of the WMU Career Network.

The Career Center is dedicated to the career development of business students and engages them in experiences that

help them launch satisfying careers.

Highlights of fall 2012:

The Business Career Day drew 134 employers (13% increase from fall 2011); 806 employers visited the Career Center

and 740 interviews were scheduled. Since fall 2011, there was a 57% increase in the number of business internships

posted on Broncojobs and 35% of the students who used 1:1 advising were pre-business students. The average starting

salary for 2011-12 BBA graduates was $43,384. For MBA/MSA graduates, it was $48,833 for MSA and $61,735 for MBA

graduates.

The Career Center staff is pleased to offer an overview of the fall 2012 accomplishments and assessment data which will

be used to continuously improve the career development and employment services that are offered to Haworth College

of Business students.

Staff

Shawna Cassada – Office Coordinator

Geralyn Heystek, MBA, GCDF- Career Advisor

Linda Ickes, MA, GCDFI – Director

Alaina Parker, MPM – Employer Relations Coordinator

Caroline Ray, MA, GCDF – Employer Relations Coordinator

Jessie Wagner, MS, GCDF – Career Advisor

Student Staff:

Carrie Tremble, MA, LPC – Doctoral Graduate Assistant

Adonis Robinson, Marketing

Rocio Munoz, Pre-Marketing

Kayla Burke, Management/CIS Minor

Rachel Fuller, Marketing

Leanne Snyder, Management

Lauren Wolfe, Marketing

Michael Reygaert, Management/Marketing

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Premier Partners

In addition to recruiting talented employees, premier partners support The Career Center by sponsoring a variety of

career education programs and events that help our students explore and develop their job search knowledge, gain

professional skills, and launch satisfying careers.

Coyote Logistics

CH Robinson

Enterprise Rent-a-Car

Fifth Third Bank

Kraft Foods

Meijer

Stryker

Walmart

Career Center Contributors

Robert J. Bobb '69 John H. '77 and Susan J. Boll The Greenleaf Companies

Haworth, Inc. Thomas M. '77 and Melanie B. Thornton

With gratitude to the generous contributors who support the career development of business students.

Grand Opening, April 25, 2008

Alex Li, Accounting, ‘13

Intern with Stryker Ashley Fendley & Pete Gauthier

Sales & Business Marketing, ‘12

National Account Managers, Coyote Logistics

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97/1847

99/317

11/89 1/12

4/9

1/15

2/2

40/201

1/17

8/16

63/211

16/100

89/282

12/72 19/88

56/154

34/150

23/380 7/85 561/4083

0%

20%

40%

60%

80%

100%

120%

Summer II and Fall 2012: Appointments by Enrolled Major*

Career Education and Advising

Career Advising Career advising is offered to students and recent alumni until they launch their first professional role. During fall 2012, 418 students were seen during 604 drop-in hour and pre-scheduled appointments.

*The data represented in this graph is based on spring semester 2012 enrollment numbers provided by the Office of Student

Academic and Institutional Research. The value above each bar represents the total number of student appointments seen within

each major over the total number of business students enrolled in each academic program. Students may have had more than one

appointment. Major codes used in this data are used by the WMU Registrar’s Office. Forty-three (43) students pursuing non-

business majors were also seen in The Career Center.

59%

41%

Summer II and Fall 2012: Advising by Appointment Type

Pre-scheduled Advising Drop-in Advising

4

7%

12% 8%

1% 1% 5%

1%

9% 7%

3% 1%

23%

3% 5%

15%

3%

8% 7%

0% 1% 5%

0%

12%

6% 3% 3%

35%

2%

9% 5%

Summer II and Fall 2012: Advising Topics by Appointment Type

Pre-scheduled Advising Drop-In Advising

**This data shows the reasons students’ seek advising and the frequency that each advising topic is discussed.

29%

30%

18%

14%

3%

6%

Summer II and Fall 2012: Advising by Grad Year

2012-13 2013-14 2014-15 2015-16 2016-17 Alumni

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Career Programs: Events and Instruction

During the fall 2012 semester, 2447 students took part in events and presentations coordinated and delivered by The

Career Center.

UNIV 1030: Career Development, 2 credits

Designed for pre-business students, students enhance their

understanding of self, including interests, personality and values that

influence choosing an academic major and career pathway. Students

also developed job search, networking, and interview skills in

preparation for the internship search.

Students met with a career advisor once during the semester,

conducted informational interviews with alumni mentors, and

networked with employer representatives during resume critique and

practice interview class period.

Two sections of U1030 were offered in fall 2012.

Excerpted from fall 2012 Evaluation Results: This seminar taught me career exploration and job search methods that are useful now and in the future.

100% of the students strongly agreed.

The online MBTI and SII provided helpful reports to assist me in learning

about my personality and career interests.

100% of the students agreed.

The one-on-one appointments with an instructor helped me with my

career exploration and development.

100% of the students agreed.

Conducting informational interviews with alumni mentors was helpful.

100% of the students agreed.

I learned how to communicate my academic qualifications,

transferable skills and attributes, and employment experience in a

professional-style resume.

100% of the students agreed.

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BUS 1750: Introduction to Business Enterprise, 20 sections, approx. 677 students

“Orientation to The Career Center, BroncoJOBS, and Career Planning Using Focus”

The students learned to:

*Find The Career Center programs and services

*Register with The Career Center and search for internships

*Assess their career-related interests and correlate them to academic majors and career pathways

Events

Career Center Open Houses

*Sept. 12 and 27: The Career Center opened its doors to students, staff, and faculty in order to showcase the services

and programs available to business students. One-hundred and forty (140) students visited The Career Center.

Business Bash with Student Leadership Advisory Board

*Sept. 20: Business Bash drew student organizations, The Career Center and Haenicke Institute for Global Education

(Study Abroad) office. The Career Center was able to visit with students and discuss services and programs that would

be beneficial to business students. Career Development Guides and other resources were available for students.

Resume Critique Night

*Oct 4: Thirty-one (31) students visited The Career Center to polish their resumes before attending the Business Career

Day. Students met and received suggestions from Business Communication faculty, and employer representatives from

Charter Communications, Educational Community Credit Union, Enterprise Rent-A-Card, and Edward Jones.

Practice Interview Day with SBMA

*Oct 5: Thirteen (31) employers conducted ninety (90) practice interviews with students. The Sales and Business

Marketing Association greeted employers and student participants and

assisted in staffing the event. Students (97%) said the program was relevant

to their learning needs and 99% said the experience met the objective of

providing them interview practice and feedback.

Get Prepared for Business Career Day

*Oct. 16: Kelly Duggan (Kelly Duggan Image Consulting), Mike Turko (The Wall

Street Journal), and Jim Eckert (Sales and Business Marketing professor) spoke

with fifty-two (52) students about how to prepare for and be successful at a

career fair.

ISM Career Night with APICS

*Oct 17: ISM Career Night drew 28 employers, with 12 giving presentations

followed by networking with 140 students. Student members of APICS hosted

the event.

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Food Marketing Career Night with FMA

*Oct. 17: Food Marketing Career Night was successful with 15 employers and over 85 students attending. The Food

Marketing Association students attended employer presentations followed by

networking.

Business Career Day

*Oct. 18: With a 13% increase over last year, 134 employers attended

the annual Business Career Day. With assistance from the Sales and

Business Marketing Association members, just over 900 students

attended.

Career Day Interviews

*Oct. 19: Thirty-one (31) employers conducted interviews following the

Business Career Day.

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Employment Services

BroncoJOBS

A total of 1615 business-related full time jobs and internships were posted on BroncoJOBS.

* 1259 Job postings, Internship – 356 Note: Not all employers post positions on BroncoJOBS; instead, some employers prefer

alternate recruiting strategies such as speaking to a professional student organization or attending a career event.

On-Campus Interviewing Program

The Career Center houses eight interview rooms that are used by employers to conduct interviews on campus.

Employers request on-line interview schedules using BroncoJOBS or they self-schedule interviews following a job posting

or attendance at a career fair, event, or networking program.

372 Scheduled on-line through BroncoJOBS

368 Self-Scheduled by Employer

62 Total # of Employers Interviewing on Campus

740 Total # of Interviews organized by The Career Center

22%

78%

Business Job Postings Fall 2012

Internship Full Time Jobs

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Partial List of Employers Recruiting WMU Students, Fall 2012 Total: 806 Acosta Michigan Civil Service Commission

Advantage Sales and Marketing Monsanto

Aerotek MSDSonline

Aflac Nestle'

Accretive Health New York Life

ADP-Automatic Data Processing News America Marketing

BlueGranite Nolan Transportation Group

Borgwarner Northwestern Mutual Financial Network

Brooksource Oakland Human Resources Consortium

C.H. Robinson (Premier Partner) Parker Hannifin Corporation

Cintas Corporation Paychex, Inc.

Coca-Cola Enterprises Pepsi Bottling Group

Cole Gavlas, PC Phoenix International Freight Services

Command Transportation Post Cereal

ConAgra Foods PricewaterhouseCoopers

Coyote Logistics (Premier Partner) Red Frog Events

Consolidated Graphics, Inc. RJG & Associates

Crow Horwath LLP Robert Bosch, LLC

Disney Worldwide Services Quad Graphics

Deloitte Services LP Sam’s Club

EcoLab Sara Lee Corporation

Edward Jones Investments Spartan Stores

Enterprise Rent-A-Car (Premier Partner) Schawk

Ernest& Julio Gallo Winery Speedway SuperAmerica

Fifth Third Bank (Premier Partner) Steelcase

Flagstar Bank Stryker Corporate Office (Premier Partner)

G.A. Richards Company Stryker Instruments (Premier Partner)

Grainger Industrial Supply Target Stores

Greenleaf Hospitality Group TDS Telecom/TDS Metrocom

Hantz Group Technology Connection, LLC

Harold Zeigler Lincoln Mercury Texas Instruments

Haworth, Inc. Thomson Reuters

Hormel Foods Corporation Transfreight

Jewel/Osco Treasury Strategies, Inc.

Johnson & Johnson Sales and Logistics U.S. Army TACOM

JPMorgan Chase & Co U.S. Dept. Of Homeland Security

J. M. Smucker Company U.S. Dept. of Justice

Kellogg Company U.S. Peace Corps

Kohler University Directories

Kraft Foods (Premier Partner) Unum

Kroger Company Waddell & Reed

Macy’s Walmart (Premier Partner)

Marathon Petroleum Whirlpool

Meijer (Premier Partner) Yeo & Yeo PC

Metro Transit Zhang Financial

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Graduation Survey 2011-12 Graduation Survey

August, December 2011 and April, June 2012

3 to 6 months post-graduation

Academic Major

Number of

Degrees Granted

Survey Responses

for the Major

Employed Full Time

Continuing Education

Completed Internship

while at WMU

Reported Salary Mean

(Median)

Accountancy 123 90

(73%) 38

(42%) 17

(19%) 28

(31%) $45,961

($47,500)

Advertising and Promotion 55 48

(87%) 26

(54%) 0

(0%) 16

(33%) $30,535

($27,500)

Computer Information Systems

41 26

(63%) 18

(69%) 2

(8%) 8

(31%) $55,535

($52,500)

Economics: Business 12 9

(75%)

2

(22%)

5

(56%)

0

(0%) -

Electronic Business Design 8 5

(63%) 4

(80%) 0

(0%) 1

(20%) -

Finance 115 61

(53%) 40

(66%) 3

(5%) 16

(26%) $39,583

($37,500)

Food and Consumer Package Goods Marketing

36 27

(75%) 23

(85%) 1

(4%) 14

(52%) $44,167

($42,500)

Human Resource Management

43 29

(67%) 17

(59%) 5

(17%) 9

(31%) $39,423

($42,500)

Integrated Supply Management

92 84

(91%) 71

(85%) 3

(4%) 46

(55%) $51,147

($52,500)

Management 163 75

(46%) 41

(55%) 5

(7%) 17

(23%) $36,477

($37,500)

Marketing 104 58

(56%) 36

(62%) 1

(2%) 16

(28%) $37,159

($37,500)

Sales and Business

Marketing 120

84

(70%)

76

(90%)

1

(1%)

30

(36%)

$41,411

($37,500)

Telecommunications and Info Management

11 5

(45%) 5

(100%) 0

(0%) 3

(60%) $55,833

($52,500)

Master of Science in

Accountancy 34

20

(59%)

16

(80%)

0

(0%)

6

(30%)

$48,833

($47,500)

Master of Business Administration

104 70

(67%) 65

(93%) 0

(0%) 4

(6%) $61,735

($62,500)

Primary Post-Graduation Activity 64.92% (N=694) of graduates from the Haworth College of Business responded to the survey. 90.49% (N=628) of respondents are actively engaged in full-time employment, continuing education,

military service, part-time employment, self-employment, or post-graduate internship/fellowship.