the career center marketing blueprint by pete leibman

8/10/2019 The Career Center Marketing Blueprint by Pete Leibman

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Pete Leibman has spoken in-person to audiences as large as 4,000+, and he is the creator of bothThe Dream Job College Tour and The Washington Wizards Sports Careers Day, events attended by

thousands of students and high school/college faculty since 2004.

Despite being told it would be impossible, Pete networked his way into his dream job to work for apro sports franchise after graduating from college in 2003.

Less than 2 years later, he was promoted into management for the NBAs Washington Wizards (at theage of 23). He then managed and trained entry-level staff, while being ranked as the franchises #1Salesperson of the Yearfor 3 straight seasons.

As President of Idealize Enterprises, Pete has been invited to share his career advice at some of theworld's finest academic institutions, including Stanford University and Johns Hopkins University.

Petes mission is to help students and young professionals to get their dream jobs. His first book (titledI Got My Dream Job And So Can You: 7 Steps Towards Creating Your Ideal Career After College) willbe published in spring 2012 through The American Management Association.

You can learn more about Petes work at www.PeteLeibman.com.You can connect with Pete on LinkedIn at www.LinkedIn.com/in/peteleibman.You can reach Pete directly at [email protected].

Pete Leibman (back row, 2ndfrom right) with students and faculty from Bridgewater College

(before Petes presentation to 300+ students that night on how to get your dream job after college)


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4

The Dream Job College Touris a nationwide campaign created by Pete Leibman to increase awareness,

participation, and support for Career Centers, while motivating students to be more proactive in pursuing and

getting their dream jobs! Through this initiative, colleges hire Pete Leibman to speak to groups about

overcoming obstacles to land his dream job in the NBA (in 2003 at the age of 21). Petes presentations also

teach students and young professionals how they can land theirdream jobs, even in todays economic climate.

After attending a Dream Job College Tour event:

Over 95% of students surveyed say they feel more confident about the future of their careers!

Over 91% of students surveyed say they are more likely to visit their Career Center!

Email [email protected] before September 1, 2011 to learn howyour college can participate in The 2011-2012 Dream Job College Tour!


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ABE F CE

INTRODUCTION 6

METHODOLOG 7

STEP 1: BE STRATEGIC 8

STEP 2: BUILD SOCIAL PROOF 14

STEP 3: STANDOUT AT HIGHTRAFFIC LOCATIONS 19

STEP 4: CREATE COOL EVENTS 22

STEP 5: CONNECT ITH EMPLOERS THE RIGHT A 28

STEP 6: EMBRACE SOCIAL MEDIA 31

SUMMAR 39

FREE CAREER ADVICE LIBRAR FOR OUR CAREER CENTER 40

THANK OU 41


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the career center marketing blueprint by pete leibman

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