the casegood gal · 2018-09-05 · the casegood gal october 9th-october 16th we hope to see you...
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The Casegood Gal
October 9th -October 16th
We hope to see you there!
How is your website looking? Are you happy with it? If not, just ask
us! We are happy to assist in making it a successful tool for you!
If you are closed on Labor Day Monday September 3rd,
and not receiving deliveries please email Karen,
Please join us in welcoming
Tamara Alcoser to our Central
Casegoods and Mattress Team! We
are excited to be working together!
Earlier this month, Ashley
Furniture celebrated their 10th
annual Ashley for the Arts Music
and Arts festival. This event is
held in Arcadia Wisconsin. The
5K alone raised over $535,500
for participating school districts
and non-profit organizations!
This years event also showcased
an Ashley educational initiative
aimed at working with local
schools and community colleges
to support STEM education. We
are so proud to be a part of the
Ashley Family!
ASHLEY PRIDE
Most of the bedding industry are RAISING
prices. NOT ASHLEY, they are lowering
them! Sierra Sleeps Limited Edition, Mt Dana,
Manhattan Design and Mt Rogers series have
had a price reduction! Contact Gay or Tamara
today for more details!
The Demarlos Series has had a price reduction! Gorgeous
distressed parchment white finish! Order your floor sample today!
B693 Price Reduction
Best way to move inventory?
Have a Red Balloon Flash Sale! The fact is, every square foot of a furniture store costs
money every day! If product is sitting and not selling – then
your actual profit is slowly disintegrated while
dollars-per-square foot are paid for every month.
So…we can look at this dead-product as LOST REVENUE
--
taking up space from innovative new product that could be
clicking the cash register.
As you know, Ashley monitors trends and brings late-
breaking
new furniture designs at four furniture markets, every
year. When you sell off product out of those dead-zones,
you have space to update your floor with hot new picks that
can raise your revenue.
Your Marketing Specialists know your geography and your
customers – and will bring you the right fit to turn that dead
zone into profit.
Well of course you want to sell off that product, but it hasn’t
sold yet. We have a fun and easy way to help you get rid of
it and make space for faster flipping furniture!
It’s time for a
Red Balloon Flash Sale! Yes it works! Let’s make space for some new best sellers
that will raise the revenue in your summer months!
1. First, clip red helium balloons to all those dead-zone
products on the floor!
2. Next, put an ad in your favorite newspaper, circular,
radio or TV to promote your Red Balloon Flash Sale.
It’s important to keep that first-come-first-served
“Black Friday” urgency!
3. Next, boost a facebook ad to your best local ZIP codes
and run the campaign to your ideal targets for the
duration of the sale.
4. Move the balloons around as needed to move more
product!
5. Think Pavlov. Now that your customers know what a
Red Balloon Flash Sale is, repeat it from time to time
and teach them to drool over those red-hot deals!
Retailers doing this have reported lines waiting to get in
and
such excitement that they extended the sale. You can also
consider doing it once a month or perhaps on a regular
“Flash Friday”.
If it's collecting dust... it's time to sweep it off the floor – go
red!!
Please contact Gay today
for the
Flash Sale Order Form!
You can also order online at
www.Shopimage360.com/partner-stores.htm
Labor Day is Monday September 3rd.
We urge you to promote the weekend
before, and weekend after!
GET ON SOCAL MEDIA!
If you need any sale ideas, please contact
our team! Ashley has a graphic
department that will blow your mind!
Here are a few ideas of ads we have
available. We can also request custom
work with a 10 day lead time.
By: Ashlei Valles, Netsertive
No matter if you're a successful furniture storeowner or just starting out, any business that is thriving offline can
benefit from a strong presence online.
Here are 5 ways digital marketing will help grow your local business in 2018 and beyond:
Digital marketing levels the playing field
Local retailers have a broad competitive field that includes other small businesses as well as big box retailers. It
used to be that advertising alongside these retail giants that have millions of dollars in advertising budgets was
impossible, but digital marketing has changed all that. The cost of entry for digital marketing is less than
traditional advertising and it has a more targeted reach. And as time and resources are often scarce for local
business owners, their marketing efforts, and advertising dollars, they must be used in the most efficient and
effective way.
Digital marketing is cost effective
Even with a small budget, you can make a big impact on channels like Facebook and Google. In
fact, Netsertive's home goods retailers are seeing their cost-per-click (the amount you pay each time someone
clicks your ad) as low as $3.68 for search engine marketing and under $3 for both display and social media
advertising.
Digital marketing improves ad targeting
The ability to target your buyers based on specific demographics, online browsing behavior, and geographic
areas is unique to digital marketing. With traditional advertising channels, it is more challenging to reach this
level of accuracy. For example, if you purchase commercial air time on TV, you may be able to target shoppers
by city or age group based on the station, but are these viewers actually in the market to buy your new couch?
This spray and pray method of advertising can lead to wasted ad spend.
Alternatively, with search engine marketing, you can place your business and products in front of shoppers
actively looking to purchase a new mattress by targeting the certain keywords they use in their online research.
Digital marketing generates leads
Digital marketing tactics like display advertising and retargeting work together to generate interest and attract
high-intent shoppers to your website and get them to take an action – fill in a contact form, call a store, get
driving directions, download a coupon or product flyer, etc. and become a qualified lead in your sales funnel.
Digital marketing ensures your survival
Shoppers no longer turn to the yellow pages to look up mattress, appliance or furniture stores in their area,
they turn to search engines, social media and business listing sites. If you do not show up where today’s
shoppers are searching, you don’t exist to them. As a small or medium sized business, it is critical to have a
presence online so you are able to capture new buyers as they enter the market.
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Forrest Gump famously said “Life is like a box of chocolates. You never know what you’re gonna get.”
And while surprises may be delightful when it comes to sweets, planning for the right assortment of
merchandise will make you a better retailer.
The success of your store depends on having what customers expect and what customers want.
Knowing your market will help you predict what that might be, but you need to be open to feedback
in order to evaluate how well you are doing. Shoppers will respond with comments and questions, and
of course they vote for or against products with their dollars. It’s a simple maxim that you need to
invest more money and shelf space in what is selling best.
When I give talks to retailers, I often start by asking them to write a ten word description of their
store. This forms the basis for choices about merchandise that will fit within that vision. Having a
cohesive concept makes for a more visually pleasing store, and one that consumers find enjoyable to
shop. You should make sure to carry certain “bread and butter” items that customers would logically
expect you to have.
In addition to these stock items, you want to have merchandise that other stores in your area don’t
carry. There has to be a reason for shoppers to make a trip to your store, and the serendipity of
finding something unique or rare is a great source of customer satisfaction.
Another factor in selecting your assortment of merchandise is price point. Department stores
traditionally offered “good, better and best” in every category. And while you don’t have to strictly
follow this dictum, it’s not a bad idea to appeal to shoppers who want (or are able) to spend differing
amounts on the same item. We often find that carrying a more expensive item, i.e. something in the
“best” category, will help a customer feel good about buying a similar item that is either good or
better. Having something to compare them to is helpful in the decision-making process.
Deciding on the quantity of merchandise to bring in is a challenging part of planning your assortment.
Work with sales reps to order a good array of the best sellers in a line, starting broad and shallow (i.e.,
without too much back stock) until you see how the merchandise fares in your store.
Large chains spend a great deal of time and money coming up with the ideal assortment plan for every
store, but for independent retailers it’s always a work in progress. We need to constantly monitor what
our customers want, and plan accordingly.
Happy Retailing,
Carol “Orange” Schroeder
Just a friendly reminder to keep up with the latest trends. Pick
up a home décor magazine, visit some model homes, watch
HGTV. Its also a good idea to shop your competition and to look
at the furniture sale ads online, and in the newspaper. Your
showroom floors need to be in tip top shape!
If you are need of
anything,
Please feel free to
contact us!
WE ARE A TEAM!
http://casegoodsgal.com
Your Ashley Casegoods Team!
Gay Hynds
1-512-422-7083
Tamara Alcoser
1-512-497-0893
Administrative Assistant
Karen Prendergast
Office 321-752-6941
Toll Free: 800-429-9464
Fax: 321-989-0333
Please make it a habit to check our website
often. It has the recently discontinued items
posted, and lots of great information. If you
have any suggestions for our website we
would love to hear them!
Labor Day….Did you
know?
• Grover Cleveland helped make Labor
day a national Holiday?
• Labor day is the unofficial end of hot dog season?
• It became a Federal Holiday in 1894
• Labor Day is dedicated to the social and economic achievements of American workers.
• SO: THANK YOU for
contributing to the strength,
prosperity, and the well being
of our great Country!