the centre of fine arts brussels on social media
DESCRIPTION
Best practices and an introduction to Facebook, Twitter, Instargram, LinkedIn and Youtube.TRANSCRIPT
BOZAR on Social Media
Hello!
• Brussels based
• Social media ninja
• Culture guru
• Follow me on Twitter @ianthedeboeck
3
Link
Primary Platform Secondary Platforms
YouTube
Platforms
Yelp, Foursquare
• Over 1 billion users worldwide• 4/3 Users are going mobile • Challenge for pages = engagement
Facebook• Over 1 billion users worldwide
• 3/4 Users are going mobile
• Users are on Facebook with a PROFILE
• Brands are on Facebook with a PAGE
• Challenge for pages = engagement
Challenge = engagement
Facebook strategy
• Listen interact and react
• Reward your fans with contests, offers, etc.
• Create interesting content
• Analyse and optimise
• Advertise
Listen to your fans, interact and react
Reward your fans
Create engaging content
CONTENT WHEEL:– Follow what’s happening in the world– Birthdays of important artists– Weather-related posts– Live posts at events– Format example: Object of the week– Etc.
Best practices
Best practices
Best practices
http://www.youtube.com/watch?v=VowdUqFzIoA&list=UUFmKJeVizM3us1yOqqBFkHQ
Analise and optimise
Advertise
• To increase your number of fans• Promote your products• And to get more engagement
Why use Twitter
• Reach different audience
• Bloggers, journalists, political leaders, CEO’s, early adopters, trendsetters, experts
What’s happening?
Create hashtags
• Group tweets to a certain topic• If you click on your hashtag you will see a list of tweets
Strength of Instagram• Popular among younger target groups • Instagram is not (yet) spammed with
advertising• Instagram posts are often shared on other
social media channels. = free WORD OF MOUTH
Strengths
• Professional profile • Human resources • Bussines related updates
Strengths
• Channels all your videos• Importance of good tags• People can find your videos via Google or
Youtube search• Short videos can be advertisedhttp://www.youtube.com/watch?v=5L6nJ15uALo&feature=youtu.be• You can target Belgian users on Youtube
Ianthe De BoeckSocial Media Officer, [email protected]
@ianthedeboeck