the challenge of social technologies
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The Challenge of Social Technologies. All networked up. David Steven, River Path Associates. Daily Summit # 1. World Summit on Sustainable Development “Instant news and comment” Updated 10 times a day Went where the mainstream media wouldn’t/couldn’t. Screen grab of dailysummit 1. - PowerPoint PPT PresentationTRANSCRIPT
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The Challenge of Social Technologies
David Steven, River Path Associates
All networked up
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Daily Summit # 1
World Summit on Sustainable Development
“Instant news and comment” Updated 10 times a day Went where the mainstream media
wouldn’t/couldn’t
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Screen grab of dailysummit 1
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FSTR technology
On the hoof…• Technology: cheap, flexible, versatile• Content: broad, deep, expensive• Marketing: not an add-on • Learning opportunity for institution
The benchmark by which blogger coverage of political events may be judged
Tim Blair
The Australian
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Building a buzz
High impact:• 110,000 site visits in 2 month ‘live’
period• Many regular visitors – community
created• 262 inward links• Ranked 5th on Google – official British
government site ranked 18th
• Ranked top on DayPop
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Screen grab of DayPop
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Daily Summit # 2
World Summit on the Information Society
Dual language site – English/Arabic Team of reporters
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Screen grab of dailysummit 2
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A different kind of buzz…
Niche publishing• 60,000 site visits and 250 links• Extensive media coverage – Guardian,
BBC, various radio etc.• Iranian webloggers/Iranian president
Citizen’s media meets bulldog journalism; finds the future of news: I’m witnessing the future of journalism
Jeff Jarvis
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Screen grab of WBP
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World Bank President
Amplification• Who will succeed James Wolfensohn?• From ‘off-the-radar’ to media firestorm• First stop for world’s media• Huge interest inside the Bank
If any of you want to be up to date on the inside scoop check World Bank President and you’ll probably know as much as I do.
James Wolfensohn
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Screen grab of Low Level Panel
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Low Level Panel
Building a movement• Driving grassroots change across the
UN system• Blogging… also tagging, forum, Flickr,
Wikipedia etc.• Innovation in the ‘grey spaces’: hive
mind
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It doesn’t work…
Low appetite for risk
Not prepared to move fast
Insistent on traditional command and control
Technology as ‘cudgel’
Know what you’re doing before you start
Traditional notions of authority
It works… Interesting story to tell Story tellers enabled Genuine connection to
audience Playful attitude to technology Learning through
experimentation Not waiting for permission
Why use social technologies?
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Information strategies and policy influence
Current information strategies- ‘Open source’ challenge –often under
the radar Information foraging
- ‘Folksonomy’ challenge – experiments with emergent order
Information landscape of tomorrow- Disruptive change the only constant