the champagne dating game imcp
DESCRIPTION
Presentation of the PlanTRANSCRIPT
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Pass the Bubbly Please…Pass the Bubbly Please…
And Play the French Champagne Dating Game!
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Situation AnalysisSituation Analysis
+ =Cheers!
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AudiencesAudiences
Canadian alcohol consumers, 19 yrs +
Businesses serving/selling alcoholProducers of French champagneStockholders and/or investorsMedia
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ObjectivesObjectives
Increase awareness of options in using French champagne
Inspire consumers to use French champagne for occasions outside of special events
Increase Sales of French champagne
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Key MessagesKey Messages
Have a champagne mixer and find your perfect match!
Champagne is not just for special occasions - try it with a mix to make any occasion special!
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StrategiesStrategies
Provide information
Demonstrate use
Develop a tool
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TacticsTactics
YouTubeBrochurePosterCoastersLCBO MarketingFeature StoryTouring EventSingles EventDiscountiPhone Application
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EvaluationEvaluation
Quantitative Hit numbers Prints Participants Downloads Media pickup
Qualitative Comments Phone calls Tier levels Surveys
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To Make Any Occasion To Make Any Occasion Special!Special!
Have a French Champagne Have a French Champagne MixerMixer
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Enjoy!