the change and growth of seo by marshall simmonds

Marshall Simmonds Define Media Group, Inc.

mdsimmonds

The Change and Growth of SEO

mdsimmonds www.DefineMG.com

Google Growth

•  “Google says it has found more than 30 trillion unique URLs on the Web, crawls 20 billion sites a day and processes 100 billion searches every month”

•  “The Google search team made 530 improvements this year already, to get it closer to “the future.”


SEO is not a project


Universal Results


Knowledge Graph Resource

http://moz.com/blog/the-day-the-knowledge-graph-exploded


Data One Box Popularity


Google “Search Plus Your World”


More real estate for branded searches

Strengthen the association by linking to your Google+ page with rel=“publisher”


Market Share


http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-August-2014-US-Search-Engine-Rankings


Define Media Group Analysis: Search Engine Market Share

Google, 86%

Bing, 6%

Yahoo, 4%

Google

Bing

Yahoo

15.24 billion search referrals reviewed 125 profiles within the DMG network


Social 15%

Search 35%

Direct 50%

•  Accumulated data pulled directly from Google Analytics and Omniture •  125 sites across several major publishing networks

Search, Social and Direct as % of Referrals in 2014 YTD

Total 2014: 3,592,386,378 search referrals


0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

Jan Feb Mar Apr May June Jul Aug Sep

Search v. Social Traffic in 2014

Organic Search Social


Dark Social Tynt

http://www.mediapost.com/publications/article/226050/data-puts-new-tynt-on-dark-social-sheds-light-o.html


Google Image Search 2012


Google Image Search 2013


DefineMG.com/blog

“That [phantom visits] was causing problems for some webmasters, and so we thought we can do away with that. That’s gone now. This, along with new options to reach publisher sites, is “a net win for webmasters.” Pierre Far, a webmaster trends analyst with Google. January 23, 2013 http://searchengineland.com/google-launches-streamlined-image-search-146238


“a net win for webmasters”


WordPress Plugin

https://wordpress.org/plugins/byrev-wp-picshield-hotlink-defence/


Pixabay


Watermark added

Watermark removed


125 Profiles Over 19,320,000 Visits for “imgres”

Hummingbird

Launched

Testing

Panda 4.0


Solutions

•  Still optimize images for contextual relevancy

•  Google may change course

•  Image traffic is no longer a consistent source of traffic

•  This is the new normal

•  Use Bing

•  Use Pixabay


Log File Analysis.


Daily Time Trend.

Average daily spider visits: ~1.3million


Splunk!


Search Pages

Section Front

City Page

Home Page

International Page


Want to Know How to Cascade PageRank? SecPon Fronts

Business

Sports

Movies

Style


The

Most

Crawled

Pages

On

Your

Site


Tools.

ExactTrend.com

WebLogExpert.com

David Sottimano http://bit.ly/mozlogfiles


Social 15%

Search 35%

Direct 50%

Search, Social and Direct as % of Referrals in 2014 YTD

Marshall Simmonds Founder / CEO - Define Media Group, Inc.

www.DefineMG.com

[email protected]

mdsimmonds

the change and growth of seo by marshall simmonds

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