the changing asian domain landscape – are new tlds making a dent in the industry?
TRANSCRIPT
The Changing Asian Domain Landscape – Are New TLDs Making a Dent in the Industry?
2014.12.12 | Mumbai | HostingCon
Edmon Chung
Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: [email protected]
.Future…
Jon Postel: 1943-1998
Morethanjust aname.
.
What’s in a Domain Name?
Direct Navigation Tool/Command
Brand / Vanity Value
Domain Investment Value
SEO (Search Engine Optimization) Value
Domain Investment Value
Main website / domain
Other domains:i.e. Long Tail
Growing .Asia Presence• 2009: 13 Million• 2011: 66 Million• 2012: 85.8 Million• 2013: 140 Million• 2014: 332 Million entries indexed at Google
332 Million “.asia” entries indexed at Google
Location, Location, Location...
Namespace = Cloudspace
Geographical Distribution of Applicants
• North America 911 47.2% 68%• Europe 675 35% 15%• Asia Pacific 303 15.7% 15%• Latin America 24 1.2% 1%• Africa 17 0.9% 1%
New gTLD Applications from Asia
• Greater China(HK + CN + TW)– 80+ Applications
• Japan:– 0 Japanese TLDs
• India– 21 Applications
• Korea (only 5):• Taiwan (only 4):
JP71
HK42
AU41CN
41
AE36
IN21
Others51
Top 10 .Asia Countries / Territories(by New Creates in 2013/14)
Japan China US Australia India singapore Indonesia Malaysia Germany Hong Kong
Korea Viet Nam
2014 62554 10390 4666 3971 3813 1515 1510 1482 1108 1022 591 545
2013 77241 45145 6216 8488 6135 2698 1615 1664 1853 1906 5203 3918
5000
15000
25000
35000
45000
55000
65000
75000
Asia Market Integration
ASEAN Economic Community
Single Market & Non-Tariff Barriers by 2015
Internet Penetration
Source: Statista 2014
Asia @ ~30%; India @~17%
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
8,000,000 SMEsOnly 400,000have a website
Businesses Use Local Language
Internationalized Domain Names (IDN)
Users Search in Their Native Language
Sources: US Census Bureau, CNNIC, Tencent, Facebook
.Asia Trusted By Asian Banks
Asia Occupies ~40% of Global B2C eCommerce Sales
Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
Asians More Willing to Spend Online URL Shorteners with .Asia
dest.asia/1crVi7j
cna.asia/1m5EAuX
scty.asia/fXqB86
jdp.asia/XcncuR
New gTLD Registrations
Asian Marketing Effectiveness Festival selects AME.asia domain
KapilDev.Asia | ShibaniKashyup.Asia
DOMAINX (PLACEHOLDER)
IoNMag.asia
Internet of Things
fridge.john.asiatv.john.asia
oven.john.asiasink.john.asia
Internet of Names
Active Secondary Market (2014)• #4 Among TLDs in Secondary Market Sales
Volume By Extension:1. com 99,407
2. de 13,297
3. net 13,011
4. asia 10,241
5. org 7,791
6. co.uk 5,704
7. com.au 3,857
8. info 3,385
9. eu 3,162
10.mobi 2,288
11. tv 1,561
Top 10 Most Sought After TLDs:• .app 13• .home 11• .inc 11• .art 10• .blog 9• .book9• .llc 9• .shop9• .movie 8• .music 8
DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.
Every .Asia Domain Contributes to Internet Development in Asia
NetMission.Asia
AsianFilmAwards.Asia• The Asian Oscars
Asia Pacific Regional Internet Governance Forum (APrIGF)• 2010: Hong Kong | 2011: Singapore• 2012: Tokyo | 2013: Seoul
• 2014: New Delhi – August 3-6• 2014: Macau
YIGF.Asia
1954
2004
.Future… not just about volume…
Strategic Domain Value
Identities that Connect with People
Every .Asia Domain Contributes to Internet Development in Asia
love.from.asiaEdmon Chung <[email protected]>
Panel DiscussionEdmon Chung, DotAsia Oragnisation
Sid Ohri, .desi
Sandeep Ramchandani, Radix
Jeffrey Sass, .club
Anand Vora, Donuts
Experience Sharing fromNew gTLD Launches
What the main challenges have been?
How has the registry overcome these challenges?
Value Proposition of New gTLDsWhich markets / groups are most likely to accept
new gTLDs and Why? How companies can
benefit from using a new gTLD domain name?
The Changing Landscape of the Domain Industry
What the industry would be like
10 years from now?
Measurements of SuccessHow do you wish your TLD be like
10 years from now? What would be considered success? How would you measure it?
Q&A