the changing face of car radio - anthony gherghetta, head of strategic mobile development, the app...
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The changing face ofcar radio
Australian Spring
2013
Anthony GherghettaMobile Strategist
RadCommsConference 2013
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Who listens to the radio?
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Radio listening by placeall people, 10+
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Radio listening by placeall people, 18-39
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The weekly commuteTime in car
Average time in the car during the five day work commute:
5 ½ hours
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The daily commuteAverage commuting time
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The daily commuteMethod of commuting
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The daily commutePeak travel periods
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The connected car
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The connected carNew connected cars Source: IH Automotive Insights 2012
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The connected carCars are getting older
Cars are getting older
Average age of Australian vehicles
1971: 6.8 years2012: 10 years
Source: ABS
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The connected carTotal market penetration
Mainstream Saturationaround 2034 (~ 20 years)
Initial adoption period
Source: IH Automotive Insights 2012
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The fact of life for radio
While every other content player has everything to gain by accessing the car dashboard, only radio has everything to lose.
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Broadcasters should be adding more Internet to radio, not simply more radio to Internet.
Mark Ramsey
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Music RadioApps
• Personalised for each listener
• Can skip content
• Learns the listeners preferences over time
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BroadcastRadio Apps
• Same content at the same time for every listener
• Can’t skip content, can’t customise
• No feedback loop – does not learn the listeners preferences over time
• Adds very little value over the existing AM/FM/DAB stream
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Ask your audience if they’d rather skip a song on their favourite radio station or switch to a different station that isn’t their favourite.
Mark Ramsey
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Case Study:ABC Local Radio Melbourne
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Case Study:ABC Local Radio Melbourne
6am 7:45am 8:00am 8:30am
Red Symonds News AM Jon Faine
My Commute
What I currently listen to:
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Case Study:ABC Local Radio Melbourne
Traffic News Red Symonds
38 minute commute
What I would like to listen to:
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The App Studio
Developing next generation radio products
-Live streaming-Time shifted, personalised-On-demand
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Mobile network congestion
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Mobile network congestionPunt Road - Richmond
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Thank you
Anthony Gherghetta
Mobile Development StrategistThe App Studio