the changing workplace - retail merchants · 2016-11-16 · the changing workplace today genx...

GenerationsMatter 5/2/14

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The Changing Workplace

Today

Gen X

Millennials Boomers

28% 26%

46% Gen X

Millennials

Boomers

2020

22% 40%

38%

Source: Bureau of Labor Statistics Feb 2012 Labor Force Projections

1909-‐28 1929-‐45 1946-‐64 1965-‐82 1983-‐01

58,000,000

44,000,000

76,000,000

62,000,000

80,000,000

Greatest Silent Boomer Gen X Millennial

96 77 59 41 22

Born in the U.S.A



1909-‐28 1929-‐45 1946-‐64 1965-‐82 1983-‐01

5,000,000

28,000,000

76,000,000 75,000,000 81,000,000

Greatest Silent Boomer Gen X Millennial

96 77 59 41 22

Current U.S. Census Data

Generational Values

Culture’s Impact

Defining Events

Who We Are

Generational Values Personal Gratification

Entitlement Control

Work Ethic No to Status Quo

Optimism

Defining Events Birth of TV Prosperity Cold War

Political Assassinations Watergate

Rock ‘n Roll Growth of Suburbia

Women’s Lib Civil Rights

Vietnam

Culture’s Impact: Boomers

Driven Transformational “Self” Centered



Risk-takers Skeptical

Independent Task-driven

Generational Values Technosavvy

Think Globally Self-reliance

Diversity Pragmatic

Culture’s Impact: Gen X

Defining Events Watergate

Single parents Latchkey kids

MTV AIDs

Computers Challenger Downsizing Berlin Wall

Co-dependent Purposeful Ambitious

Generational Values Confidence plus

Civic duty Achievement

Hyper connected Multi-tasking on steroids

Fearless

Defining Events Internet/Social Media

School violence Over-involved parenting

Multi-culturalism 9/11attacks Gulf War(s)

“Fame-ification” Great Recession Technology ++

Culture’s Impact: Millennials



Technology and Generations:

Gen X: Tech Savvy

Millennials: Tech Dependent

You are “Special”

It’s all about the Collective Self

A Millennial Paradox?

Not Comparative: “I’m better than you”

Absolute: “I’m special”

Every ONE has Value

No ONE is “Best”

MILLENNIALS

INPUTS

OUTPUTS

Reality TV

Instagram

Bail-Outs

“Selfies”

Twitter Facebook

Great Recession

Self-Esteem Parenting

Wikipedia

School Violence

Diversity

Green Movement

School Projects

Community Projects

9/11

YouTube

Kardashians

NARCISSISM “Off the Charts”

SENSE OF SELF Collective



Outlook

Work Ethic

View of Money

View of Leadership

Medium

Optimistic

Driven

Spenders

Pay your dues

Work is Life TV

Self-‐centered

Skeptical

Free Agent

Debtors

Competence

Work to Live

Computer

Self-‐reliant

ConXident

Goals

Savers

Egalitarian

Integrated

Mobile

Collective Self Orientation

BOOMERS GEN X MILLENNIALS

Work/Life Balance

© 2014 GenerationsMatter

Generational Mindsets Differ

HYPER

Connectors Collaborators Communicators Community

The shift has begun…

BOOMERS:

Team Player

GEN XERS:

Independence

MILLENNIALS:

Contribute/Participate



MILLENNIALS:

Collaborate/Compromise

! Eager to contribute and make an impact

! All about fairness, equality

! Believe anything is possible if we work together, not alone

Loyalty

Work Style

Communication

Problem Solving

Technology

Company

Meeting

Thoughtful

Process

Annual

Adaptive

Fame

Career

Alone

Efficient

Result

Regular

Savvy

Fortune

Cause

Collaborate

Instant

Google

Daily

Dependent

Frequent Recognition

BOOMERS GEN X MILLENNIALS

Feedback

© 2014 GenerationsMatter ALL RIGHTS RESERVED.

Generational Mindsets @Work Differ

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"   10 minute online “test” of generational aptitude – measures how well you under-stand each generation

"   Engagement and

Development scores

ASSESS



LEARN

High (>70%)

Avg (50-70%)

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Generations Overview

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the changing workplace - retail merchants · 2016-11-16 · the changing workplace today genx...

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