the channel islands february 2020 vol. 14 no. 2eldoradocomm.homestead.com/clipper_feb2020.pdf ·...

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THE NEXT EVENT THE NEXT EVENT C CI Chapter Membership Mixer I Chapter Membership Mixer March 10 March 10, 5:30 p.m. , 5:30 p.m. Ventura Coast Brewing Co., Ventura Ventura Coast Brewing Co., Ventura Includes presentation on Includes presentation on Credit Card Strategies for Small Business Credit Card Strategies for Small Business See President’s Message Page 4 See President’s Message Page 4 & event flier Page 5 & event flier Page 5 CLCA CLCA Leadership Leadership Conference Conference photo photo coverage coverage on Pages on Pages 8 & 9 8 & 9 February 2020 Vol. 14 No. 2 The Monthly Magazine of the The Monthly Magazine of the CLCA–Channel Islands Chapter CLCA–Channel Islands Chapter Now available online at Now available online at www.eldoradocommunicationspublications.info www.eldoradocommunicationspublications.info COVER PHOTO: COVER PHOTO: GREEN INDUSTRY LEGENDS – CI members Performance Nursery’s Tom Lucas and Jeff Tobias of Landscapes by Jeffery GREEN INDUSTRY LEGENDS – CI members Performance Nursery’s Tom Lucas and Jeff Tobias of Landscapes by Jeffery contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure Fish House in Westlake Village. While our contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure Fish House in Westlake Village. While our younger members may bring energy and new ideas involving technology to the Chapter, it’s the “seasoned” members that bring younger members may bring energy and new ideas involving technology to the Chapter, it’s the “seasoned” members that bring experience, wisdom, contacts and resources. Such are Life Member and VP Legislation Tom Lucas, and award-winning landscaper experience, wisdom, contacts and resources. Such are Life Member and VP Legislation Tom Lucas, and award-winning landscaper extraordinaire Jeff Tobias. The Board is already considering implementing some of their ideas and suggestions regarding fundraising extraordinaire Jeff Tobias. The Board is already considering implementing some of their ideas and suggestions regarding fundraising and major events over the next few months. and major events over the next few months.

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Page 1: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

THE NEXT EVENTTHE NEXT EVENT

CCI Chapter Membership MixerI Chapter Membership Mixer•• March 10March 10, 5:30 p.m., 5:30 p.m. •• Ventura Coast Brewing Co., VenturaVentura Coast Brewing Co., Ventura• • Includes presentation on Includes presentation on

Credit Card Strategies for Small BusinessCredit Card Strategies for Small Business•• See President’s Message Page 4See President’s Message Page 4

& event flier Page 5& event flier Page 5

CLCA CLCA Leadership Leadership Conference Conference photo photo coverage coverage on Pages on Pages

8 & 98 & 9

The Channel IslandsThe Channel Islands February 2020Vol. 14 No. 2

The Monthly Magazine of the The Monthly Magazine of the CLCA–Channel Islands ChapterCLCA–Channel Islands Chapter

Now available online atNow available online atwww.eldoradocommunicationspublications.infowww.eldoradocommunicationspublications.info

COVER PHOTO: COVER PHOTO: GREEN INDUSTRY LEGENDS – CI members Performance Nursery’s Tom Lucas and Jeff Tobias of Landscapes by Jeffery GREEN INDUSTRY LEGENDS – CI members Performance Nursery’s Tom Lucas and Jeff Tobias of Landscapes by Jeffery contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure Fish House in Westlake Village. While our contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure Fish House in Westlake Village. While our younger members may bring energy and new ideas involving technology to the Chapter, it’s the “seasoned” members that bring younger members may bring energy and new ideas involving technology to the Chapter, it’s the “seasoned” members that bring experience, wisdom, contacts and resources. Such are Life Member and VP Legislation Tom Lucas, and award-winning landscaper experience, wisdom, contacts and resources. Such are Life Member and VP Legislation Tom Lucas, and award-winning landscaper extraordinaire Jeff Tobias. The Board is already considering implementing some of their ideas and suggestions regarding fundraising extraordinaire Jeff Tobias. The Board is already considering implementing some of their ideas and suggestions regarding fundraising and major events over the next few months.and major events over the next few months.

Page 3: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

The Channel Islands Clipper February 2020 3

Channel Islands Chapter2020 Board of Directors

PRESIDENT-ELECT Kyle Hillendahl

SPJ Lighting (818) 735-0564

[email protected]

VICE PRESIDENT EVENTS Claudio Sandoval, Jr.

Claudio’s Landscape Innovations (805) 732-5112 cell [email protected]

SECRETARY Ivan Salazar

Groundcare Landscape Company (818) 232-1090

[email protected]

VICE PRESIDENT RESOURCE MANAGEMENT

Brandon Bogeaus American Nurseries (818) 222-0440

[email protected]

VICE PRESIDENT MEMBERSHIP Evan Moffitt

SiteOne Landscape Supply [email protected]

VICE PRESIDENT LEGISLATION LIFE MEMBER

Tom Lucas Performance Nursery

(310) 925-8075 [email protected]

MEMBERSHIP COMMITTEE CHAIR Natalie Balyasny

Landscape Contractors Insurance Services (818) 426-0521

[email protected]

ASSOCIATE MEMBER REP. Carolina Pratt

BBSI (805) 302-7272

[email protected]

PRESIDENT Pete Dufau

Dufau Landscape (805) 642-1239

[email protected]

CHAIRMAN OF THE BOARD/TREASURER

John Hernandez (626) 715-1757

[email protected]

EDITOR John Hernandez (626) 715-1757

NEW ADDRESS 18466 Dragonera Drive

Rowland Heights, CA 91748 [email protected]

FAX 866-591-5093

ASSOCIATE EDITOR/ART DIRECTOR

Jerry Robin (626) 644-4239 [email protected]

CHANNEL ISLANDS CLIPPER

The Next Event and Contact Numbers

STATE AND LOCAL EVENTS

Mar. 5 SFV Happy Hour Mix & Mingle Networking and Membership Night 5-7 p.m. at 94th Aero Squadron Restaurant in Van Nuys. An SFV Board Meeting at 4 p.m. will precede the Mixer. Channel Islands Chapter members invited to attend.

Mar. 10 Channel Islands Chapter Membership Mixer and Educational Event: “Credit Card Strategies for Small Business,” 5:30 p.m. at Ventura Coast Brewing Company, 76 S. Oak Street, Ventura. A CI Board Meeting at 4 p.m. will precede the Mixer.

Apr. 18 SFV Heal the Bay Family Event, 10 a.m. to Noon. Groups will meet at 301 Santa Monica Pier near lifeguard tower 1550, Santa Monica, CA 90401.

Apr. 30-May 1 SFV Beautification Awards Judging. CI Contractors invited to enter the SFV Beautification Awards Program.

May 30 Beautification Awards Banquet, details TBASept. 18 Channel Islands Chapter and friends Annual

Fishing Trip, Channel Islands Sportsfishing, Oxnard, details TBA

Nov. CLCA Convention, Hawaii, details TBABoard Meetings are usually held the 1st or 2nd Thursday, 7:30 a.m. or 6:30 p.m., locations, days and times vary. Check with a Board Member first. Dinner Meetings are 4th Thursday of the month at 6:30 p.m., unless otherwise noted.

STATE AND LOCAL EVENTSSubject to Change – Check with a Board Member First

www.clcachannelislands.com

Jerry RobinWater Wellness Coach / H2 AdvisorCertified Molecular Hydration Specialist

[email protected]

Molecular Hydrogen-infused Alkaline Water…From your own kitchen tap!From your own kitchen tap!

No more plastic bottles No more plastic bottles harming the environment!harming the environment!

www.StopBottledWaterWaste.com

Page 4: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

Your Customers Demand Water Conservation By Richard Restuccia, Jain Irrigation

Today’s customers want services that reflect their values. Customers vote with their dollars, and they are spending more

on sustainable goods and services. This Harvard Business Review article shows 50% of the growth of the consumer-packaged goods from 2013 – 2018 came from sustainability-marketed products. Gone are the days when people would be sustainable if it saved them money. They are spending more to be sustainable, and that is especially important for landscape contractors who manage water but are not responsible for paying the water bill.

Cost of Water is a FactorToday a family of four living in San Diego, California, using 150 gallons of water per person per day, is spending around $200 a month for that water. The same is true in Los Angeles and San Francisco. In Santa Fe, New Mexico customers are spending almost $300 and in places like Las Vegas, Nevada, and Phoenix, Arizona, around $70. Overall, across the United States, rates are up 30% in the past seven years. Water costs are rising in many areas of the country faster than any other utility, and there is no end in sight to the increases. The cost of water has reached the point where

consumers are paying attention and want to know how to reduce this bill.

More importantly, cities like Salt Lake City, Utah, where a family of four using 150 gallons of water per person per day is spending around $40 per month, the interest in water conservation is high. Last week at the Utah Green conference in Sandy, Utah, the classes on water management and conservation were standing room only. Hundreds of contractors were learning about how they can save their customers water. This was because their customers under-stand the importance of water conservation. Their customers want conservation.

Water Management Differentiates Your Company from the CompetitionLandscape maintenance is a highly competitive business. Often the most significant factor in winning a bid is the price. This can be frustrating to contractors who take time to hire, educate, and train qualified employees. Who don’t cut corners when it comes to safety and has proper insurance. Water management is an excellent way to differentiate yourself from your completion. Water manage-ment is an opportunity to present and demonstrate the higher overall quality of your team.

Water management and irrigation repairs often come at higher margins than monthly maintenance services. It’s an opportunity to attract customers to your business with competitive maintenance pricing and then win them over with your water management skills. The combination is devastating to your competition.

The cost of water is increasing, and so is the demand for water conservation. This is a perfect situation for contractors to improve their water management offering and, as a result, increase sales and margins.

Is Your Money Spent, Working for You?

One of the differentiators of small business owners over most other people who are

employed by others, is that we spend a lot of money. Whether it’s in irrigation, plants, fuel, communications, equipment, repairs or in other areas, we spend and spend. So, what are you earning on what you’re spending? Does that sound backwards to you? Well, it’s not if you utilize credit cards in your business.

With bank interest earning rates in the .5 to 1% range, I often tell folks, “I earn more on

what I spend than what I’ve saved. How is that? With the right credit card strategy, you can earn a return of 3%, 5% and up to 10% with sign up bonuses. This is not just miles you can be earning, it can be actual cash.

Do I have your attention now?

What if I also could show you how you can improve your cash flow and your credit rating at the same time. Would you be inter-ested? Then you need to attend the Channel Islands Chapter March 10 Mixer and Educational Presentation at Ventura Coast Brewing Co. in downtown Ventura. Sponsored by Birch Financial, I will be making a very informative presentation on Credit Utilization for the Landscape Contractor, and you don’t want to miss it.

The event is FREE and food will be provided. Things get started at 5:30 p.m. We will show you an easy way to build a plan to put cash and rewards in your pocket by leveraging the money you are already spending. Literally FREE MONEY!

Ventura Coast Brewing Co. is located at 76 S. Oak Street, Ventura, CA 93001. (For more details about the Mixer and Educational event, see story on page 5.)

– Pete Dufau, CLT, CWM; President C.I. Chapter, Board Chairman Birch Financial, Chairman Landscape Water Conservation Foundation, President Ventura County Lincoln Club, Board Member Golden Oak Co-Op.

4 February 2020 The Channel Islands Clipper

PETE DUFAU Dufau Landscape Channel Islands

Chapter President

President’s Message

Page 5: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

The Channel Islands Clipper February 2020 5

PRESIDENT Brandon Bogeaus

American Nurseries (818) 222-0440

[email protected]

CHAIRMAN OF THE BOARD/EVENTS

Julio Gomez Coastline Equipment

(805) 485-2106 [email protected]

Water Conservation

Channel Islands Membership Mixer FREE EVENT!!!!Ventura Brewing Company 76 S. Oak Street, Ventura, CA 93001 Don’t miss the CLCA Channel Islands Chapter’s Membership Mixer and Educational Presentation at Ventura Coast Brewing on Tuesday March 10th at 5:30pm. Join us for food, refreshments, and a tour of the brewery! The keynote speaker will be Pete Dufau with a presentation on “Credit Card Strategies for Small Business.” It’s a free event so bring your friends and potential members. For more information contact: Kyle Hillendahl (818) 735-0564 OR John Hernandez (626) 715-1757

10 MARCH

5:30pm

Page 6: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

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A-OK Power Equipment321 McMurrayBuellton, CA 93427(805) 350-7900

Page 7: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

The Channel Islands Clipper February 2020 7

Industry News

Henric Andersson Appointed President and CEO of Husqvarna Group

The board of directors of Husqvarna AB appointed Henric Andersson to succeed Kai Wärn as the President and CEO

of the Husqvarna Group effective as of April 2, 2020, following the closing of the 2020 AGM. Kai Wärn will retire from his role as CEO and board member as of such date but will continue as a senior advisor to the board during 2020.

“I am delighted that the new president and CEO of Husqvarna Group, Henric Andersson, has been developed within the group, where he has worked for the last 22 years. Henric is a strong and well-appreciated leader with a very good business and technology focus. He has a very broad experience within the group having worked in various roles in Commercial Lawn and Garden, the Construction Division and for Group Technology before taking up the role as president of the Construction Division in 2015,” said Tom Johnstone, Chairman of

Husqvarna AB. “We are entering the next phase of the development for the group building on the foundation developed over the last few years. The group’s new strategy was presented recently at the Capital Markets Day, and Henric, as a member of group manage-ment, played a key role in the development of that strategy.”

Andersson is currently president of the Construction Division of Husqvarna, and has been a member of group management since 2012. He was born in 1973 and has a Master of Science degree in Industrial Engineering and Management from Linköping Institute of Technology.

“On behalf of the board, I want to sincerely thank Kai for his leadership of Husqvarna Group since 2013 and for

the very good job he has done. The results of this work over this period can be clearly seen both in the financial performance and the total shareholder return,” said Johnstone.

“I am proud over what we have achieved during these years in respect of strengthening our competitiveness, especially in areas such as robotics, the petrol-to battery transition and technology including connected solutions such as Smart Garden. We have also made important transformative changes in the organization to increase focus on our end-customers and core brands, achieved through the Divisional structure,” says Kai Wärn, President and CEO of Husqvarna Group.

HENRIC ANDERSSON

CEO Husqvana Group

18466 Dragonera Drive / Rowland Heights, CA 91748tel 626.715.1757 / fax 866.591.5093

[email protected]

JOHN R. HERNANDEZPublisher / CEO

NEW

ADDRESS

Bud Summers Appointed COO of TreeTown USA

TreeTown USA CEO Jonathan Saperstein recently announced Bud Summers has been promoted to the position of chief operating

officer of TreeTown USA. Reporting directly to Saperstein in the newly created position, Summers’ primary focus in the new role will be to continue the alignment of all 15 growing facilities.

“With bringing all of our operations under one leader, we will align all of our operations into one cohesive unit,” Saperstein explained. “As a company brought together through acquisitions, this next step capitalizes on all of the knowledge base of our combined company.”

Summers was previously senior vice president of Southwest operations for TreeTown. Before joining TreeTown USA, he spent more than 30 years in several executive positions with Hines Growers, Inc. and Color Spot Nurseries in California, Texas, Arizona and Oregon, where he provided the day-to-day lead-ership and management required to effectively grow the organization and ensure financial strength and operating efficiency. He holds a Masters and Ph.D. in Horticulture from the University of Maryland.

“I have been blessed over my career to have worked with some extraordinary people, teams and customers in the horticulture industry,” Summers said. “I am very proud to be a part of this new remarkable nursery company and I am energized and excited to think about our future.”

About TreeTown USA/Village Nurseries/ Hines GrowersTreeTown USA, founded in 2001, is a privately-owned business headquartered in Houston, Texas, with 15 growing facilities totaling over 6,000 production acres across Texas, Florida, Oregon and California. With the addition of a West Coast Division, including Village Nurseries and Hines Growers, the combined company now has a coast-to-coast footprint for its broad mix of high-quality plant material that includes over 5,000 unique plant selections and variations. To learn more, visit www.treetownusa.com.

BUD SUMMERS Chief Operating Officer

TreeTown USA

“ The group’s new strategy was presented recently at the Capital Markets Day, and Henric, as a member of group management, played a key role in the development of that strategy.” – Tom Johnstone,

Chairman of Husqvarna AB

Page 8: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

8 February 2020 The Channel Islands Clipper

State CLCA News

REGULAR MEMBER OF THE YEAR honors went to Eric Watanabe, presented by State President Regan Barry. Associate Member of the

Year is Lindsay Ono who was unable to attend the conference.

PAST SFV and Past State President Eric Watanabe and HQ’s Maria Abero

enjoy a Kodak moment.

YOSEMITE CHAPTER VIPS attending the Leadership Conference are YC Secretary / Communications Savannah Treloar and YC Vice President Membership Gina Valadez.

BREAK-OUT SESSIONS abounded and offered lots of information for members old and new. Shown are Kyle Hillendahl, Evan Moffitt and Eric Watanabe, who have

discovered there’s always something new to learn.

CLCA INSURANCE SOLUTIONS reps Gina Stanley and Pam Kinne learn useful organizational

management tips to take back to their chapters.

ORANGE COUNTY CHAPTER President Ed Wallace (right) introduces new member Dennis Vo

to State activities. Mingling with the OC pair is Leeanna Schoeder of the East Bay Chapter.

KEYNOTE SPEAKER Peter Houstle offered two days of very helpful organizational do’s and don’ts at the informative CLCA Leadership Conference held January

28-29 in Sacramento.

MOCK BOARD MEETING showing proper procedures for taking minutes and other meeting tips was put on by Mickey Mouse-hatted HQ staff at the recent Leadership Conference. Shown are

Micheyl Barnett, John Sassaman, Allison LoDolce, Maria Abero, Susie Carlson and David Silva. Executive Director Sandra Giarde (right) leads the group.

CI PRESIDENT-ELECT Kyle Hillendahl and State Ways & Means Chair Gordon Larson were among

the many chapter and State Officers from throughout California who attended

the conference.

Leadership Conference Draws CLCA VIPs to SacramentoLeadership Conference Draws CLCA VIPs to Sacramento

ALLEGIANCE AWARD honors went to communications wiz Jerrie Beard. Presenting

at the Leadership Conference Awards Luncheon is State President Regan Barry.

CI CHAPTER VP MEMBERSHIP Evan Moffitt of SiteOne Supply and multi-chapter

member and media guru Bronwyn Miller of Eyescapes are multi-talented and are multi-chapter helpers whenever and

wherever needed.

Page 9: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

The Channel Islands Clipper February 2020 9

State CLCA News

MIXING IN A LITTLE FUN – Led by Ed Wallace (4th from left) and Bronwyn Miller

(right), this group of very happy members display some CLCA hijinks after the Leadership

Conference dinner.

COORDINATING EVENTS among other talents is Micheyl Barnett’s strong suit. President Regan Barry

can look forward to a great CLCA year with her help and expertise.

2020 CLCA STATE BOARD was introduced at the Leadership Conference. Front Row: Dan Dvorak, Director of Events; Elizabeth Burns, Immediate Past President; Megan Rios, Director of Legislation. Back Row: Andrew Simpson, Secretary-Treasurer; Eric Santos, Director of Membership; Paul Hansen, President-Elect; Regan Barry, President; Chris McNairy, Associate Member Director; Evan Moffitt, Chapter Presidents Council Co-Chair (North); and Eric Watanabe,

Chapter Presidents Council Co-Chair (South). Not shown is Lindsay Ono, Director of Education.

STATE PRESIDENT-ELECT Paul Hansen and CI Chapter President-Elect Kyle Hillendahl must be

sharing ideas as to how to fill big presidential shoes next year. Work hard, listen and never give up.

LEGISLATION DIRECTOR Megan Rios gives a big welcome hug to Damion Rosby, Jr. at the Leadership

Conference dinner. Damion sells Isuzu trucks to landscapers in the Oakland area.

TOASTING TO SUCCESS – Immediate Past President Elizabeth Burns and President Regan Barry

toast one another for Beth’s successful 2019 and Regan’s sure to be successful

presidential year.

2019 STATE PRESIDENT Elizabeth Burns oversaw major changes to the association last year, like the

decision to hold this year’s Convention in Hawaii. Gordon Larson of the SFV Chapter excels in guarding

how CLCA spends its money.

CLCA VIP Henry Buder (center) and Allison LoDolce of CLCA staff welcome Tom Sweeney of the East Bay

Chapter to the Leadership Conference.

Learning to be More Effective in Our ChaptersLearning to be More Effective in Our Chapters

MEMBERSHIP BREAK-OUT was led by State Director of Membership Eric Santos and OC’s Sal

Hernandez. Break-Out sessions help members become more efficient, more effective, and more productive.

Page 10: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

10 February 2020 The Channel Islands Clipper

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You’ve come to the right place!You’ve come to the right place!To advertise in this magazine, contact To advertise in this magazine, contact

Editor John Hernandez at (626) 715-1757 Editor John Hernandez at (626) 715-1757 or [email protected] .or [email protected] .Call today!Call today!

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Page 11: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

What is Accountability, Really? Submitted by Jim Paluch from Winning with Accountability by Henry J. Evans

Picture yourself in a meeting. Suppose there are a dozen people seated around a table and someone says, “I’m going to hold

you accountable for what we’ve discussed.” What words or feelings immediately come to mind?

Fear? Threat? You may be thinking, “Uh oh, now there are expecta-tions.” Others around the table may experience pressure or stress. Still others sense the tone of the meeting suddenly has changed – leadership is going to be searching for a “gotcha.”

This type of negative reaction to accountability has been earned. Most of us have experienced the word “accountability” as punitive – as a “punishment” for not doing something. It is viewed as punishment because that accountability typically lurks at the back end of the business process. Accountability shows up when something goes wrong and people start to lay blame. They start pointing fingers.

In reality, winning begins with accountability. You cannot sustain success without accountability. It is an absolute requirement!

The secret that successful organizations have discovered is to install accountability on the front end of interactions ... before the outcome is known. Successful organizations front-load account-ability into their strategy. When front-loaded, accountability breeds better relationships, eliminates surprises, and vastly improves job satisfaction and performance.

Defining AccountabilityAccountability should not be defined as a punitive response to something going wrong.

Webster’s Dictionary defines “accountability” as “the quality or state of being accountable; an obligation or willingness to accept responsibility for one’s actions.”

Notice the adjectives describing accountability in the dictionary: quality, obligation, willingness and responsibility. Does that sound like punitive response to something that has gone wrong? Of course not. Accountability means preventing something from going wrong.

So, as a first step on the road to creating an accountability culture, we must redefine and streamline “accountability” to carry a more positive connotation:

The Benefits of Front-Loading AccountabilityThe feelings of fear, stress and discomfort when we are asked to be accountable are what we call “relationship breakers.” So, when accountability comes at the backend of the business process, we break that very thing that pulls us through tough times and fuels good times: relationships.

Conversely, when you front-load accountability, relationships will be built, solidified and strengthened.

When you front-load accountability, you include specificity in your commitment. Unlike the manager who asked team members to “do a good job” on the important client proposal, your commit-

ments include specific language of what is wanted and when.

When you front-load accountability:• Performance increases

• Resources are better allocated - people don’t have to guess

• Job satisfaction is increased

• Relationships are strengthened

• Results improve, ultimately increasing revenues and profitability

Why does everybody win when an organization is centered around accountability? As the author summarizes:

• Accountability is a positive term describing commitments that – in the eyes of others – have been kept.

• Accountability is continually asking, “How am I doing?”

• To front-load accountability in your organization, you have to provide crystal-clear expectations.

• By front-loading accountability, relationships among team members are strengthened because they know they can count on each other. This leads to greater performance, higher quality and better service to your clients.

JIM PALUCH JP Horizons

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The Channel Islands Clipper February 2020 11

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12 February 2020 The Channel Islands Clipper

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Page 13: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

The Channel Islands Clipper February 2020 13

Reality Check

MIX & MINGLEThursday, March 5, 2020 • 5-7 p.m.

$20 to attend includes 2 drinks & appetizers.FREE to potential new CLCA members!

The San Fernando Valley Chapter’s first networking mixer of 2020 is open to all CLCA members, guests and potential members. Meet the movers and shakers of the Green Industry in an informal setting…where you can learn about the latest industry news, talk personally with supplier reps, learn winning ways from regional landscape achievers, find out what’s happening this year in the SFV Chapter and at State…and more.

94th Aero Squadron16320 Raymer St.

Van Nuys, CA 91406

For more information or to RSVP call Jan Veis at (818) 772-7233 or email her at [email protected]

BECOME A SPONSOR Sponsorship Opportunities

Available!

Win Great Raffle Prizes!

Page 14: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

14 February 2020 The Channel Islands Clipper

Otto-090310-horiz.indd 1 3/10/09 1:58:12 PM

ROSES: Hundreds of VarietiesLandscape Shrubs and Trees • Fruit Trees • Berries

Fertilizers • Pots • Mulch

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Advertising Rates

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Landscape & Structural Pest Specialists

CLCA CHANNEL ISLANDS CHAPTER2020 CLIPPER ADVERTISING RATES,

INSERTION ORDER & CONTRACTPlease fill out and mail or scan and email to Editor

John Hernandez, El Dorado Communications, Inc., 18466 Dragonera Drive, Rowland Heights, CA 91748

(626) 715-1757 • [email protected] Call for technical information, questions or details

COMPANY _______________________________________

Phone_______________________ Fax __________________

CONTACT ___________________ Email _______________

BILLING ADDRESS _________________________________

CITY_____________________ STATE____ ZIP__________

COMPANY WEBSITE _______________________________

I authorize El Dorado Communications to insert my ad in the Channel Islands Clipper on a monthly basis for one full

year, or as specified:

YEARLY COST 12 ISSUES❏ FULL PG-Back Cover (Add ¼” bleed all around) $4,200

❏ FULL PG – Inside (8½” W x 11” H– add ¼” bleed) $3,680

❏ 1/2 PAGE (Vert.–3 5/8” W x 9 5/8” H) .$2,100

❏ 1/2 PAGE (Horiz.–7½” W x 4 5/8” H) $2,100

❏ 1/4 PAGE (3 5/8” W x 4 5/8” H) $1,260

❏ 1/8 PAGE – Business Card (3 5/8” W x 2” H) $ 440

** Ad fees for partial years are prorated to end of year. To determine, divide yearly rate by 12 and multiply by number of months left in year. Ad agencies: Rates are NET.

DEADLINE for ads and stories: 15th of the month prior to publication.

START DATE___________ TOTAL PAYMENT: $________

Signature__________________________________________

Title_________________________ Date_________________

Make checks payable to: El Dorado Communications, Inc.(NOT THE CHAPTER!) Mail to: Editor John R. Hernandez

18466 Dragonera Drive, Rowland Heights, CA 91748

Technical Info: Ads must be submitted as a PDF, JPG or TIFF file). All elements (including logos, photos, etc.) must be 300 dpi. Ads received outside of size requirements may be reformatted or cropped to fit as required. Email stories in MS Word to ditor John R. Hernandez at [email protected]

Page 15: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

Call Our Advertisers First!CLCA Insurance Solutions . . . . . . . . . . . . . . . . . . . . . 10, 14CLCA Member Advantage . . . . . . . . . . . . . . . . . . . . . . . . .12Coastline Equipment . . . . . . . . . . . . . . . . . . . . 12, Back CoverCragoe Pest Services, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .14El Dorado Communications . . . . . . . . . . . . . . . . . . . . . . . . . . 7Gro-Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Husqvarna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Kellogg Garden Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Landscape Contractors Insurance Services . . . . . . . . . . . . . . .2, 4Landscapers Advantage . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Nor Cal Landscape & Nursery Show . . . . . . . . . . . . . . . . . .10Olson Irrigation Systems . . . . . . . . . . . . . . . . . . . . . . . . . . .15Otto & Sons Nursery . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Pacific Sod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Quinn Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Santa Barbara Stone & Masonry, Inc. . . . . . . . . . . . . . . . . .15Smith Pipe & Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Southland Sod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15StopBottledWaterWaste.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Village Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15West Coast Turf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

The Channel Islands Clipper February 2020 15

Advertising Index

Soil Analysis Service• National Independent Certified Lab

• Analysis Recommendations with Graphics

Reports can be send via email or U.S. Mail• Fast Turnaround • Consulting Services

Analysiwww.gropower.com

909-393-3744 • Fax 909-393-2773 • 15065 Telephone Ave., Chino CA 91710

RICHARD BARTOLOS ANGELES / VENTURA TERRITORY MANAGER

CELL: [email protected]

SUSAN POWERSSAN GABRIEL VALLEY, ANTELOPE VALLEY & BAKERSFIELD,

NORTH ORANGE COUNTY .CCNP2914DIRECT: 714-279-3165 / CELL: 714-715-0896

[email protected] N. MAIN STREET, ORANGE, CA 92867

800-542-0209 / 714-279-317 / FAX 714-279-3199www.villagenurseries.com /

27 North Nopal St., P.O. Box 4809, Santa Barbara, CA 93140-4809

Phone (805) 963-5891 .FAX (805) 962-7993

Email [email protected]

Jim Osweiler

SANTA BARBARA STONE & MASONRY, INC.

Page 16: The Channel Islands February 2020 Vol. 14 No. 2eldoradocomm.homestead.com/Clipper_Feb2020.pdf · contributed mightily to the February 11 Channel Islands Chapter Board Meeting at Lure

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