the cheering fans

The Power to Entertain, Promote and Measure

CheeringFanstm Sponsorship ProductsText Messaging Programs to Capture Audience DataSmart Phone Apps

July 2010

The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

1. Cheeringfans Sponsorship Products A breakthrough environmentally friendly give-a-way sign, fan and keepsake featuring sponsorship and team messages

2. Text Messaging ProgramsGet your audience to respond to a sponsor or team call to action!

3. Smart Phone AppsIncrease revenue and enhance the fan experience - iPhone, BlackBerry, and Droid Apps for your team

Who Are We?A dedicated team of marketing and technology professionals enhancing the value of sports sponsorship

The CheeringFans, Defined in 3 Sections:

I. CHEERINGFANS™ Sponsorship Products


CheeringFan™, associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved 2009

The CHEERINGFANS™ Sponsorship Product Features:o The most economical and environmentally friendly promotional give-away

available. This effective sponsorship vehicle can:

Be highly valued by the fans & increase brand impression time exponentiallyInclude URLs, logos and corporate messaging on the signs to increase foot trafficInclude turn key 1-800 inbound campaigns for real time offer processingSide panels can feature tear-off coupons to drive traffic to local restaurants, retailers…Large display area allows for compelling graphics of your team and sponsors

o Folds down easily into a fano Optional: Incorporate Text Messaging programs and/or Smartphone Apps

specifically for your team and sponsors (see Section 2 and 3)

II. Text Messaging Programs to Capture Audience Data


Text Messaging Program Features:

Fans Can Text to…• Win• Donate• Receive discounts• Purchase team merchandise• Receive ticket upgrades• Purchase a sponsor’s product• Visit a website• Receive coupons• Receive video• Receive audio

• Direct Q & A texts with fans to collect consumer interests

• Text alerts to fans instantly• Capture fan e-mail,

demographics, likes and dislikes, phone numbers

• Measure fan response by tracking URL visits, amount of text responses, etc

• Develop a personalized relationship between fans, your team and sponsors

For the Fan For the Team and Sponsors

Here’s How Our Text Messaging Program Works – Mountain Dew Tour 2010


TRY IT NOWTXT TO: 56512

Enter A Code:PROD A

orPROD B

orPROD C

III. Smartphone Apps

For the iPhone, BlackBerry and coming soon to the Droid

Your Sports Team Here

And Here


III. Smartphone Apps Unique Features

Audience-Specific Features:• We can customize features to meet your team, stadium and sponsors needs on demand• Include programs with unique content for VIPs, kids, charities and fan clubs

• Offer a discount to join your team’s fan club if they download the team app!• GPS powered concession, facilities and friend “Finder” to simplify fan experience • Convenience features: maps for venues, parking lots, points of interest,

local restaurants, special offers• Integrate social networking: Twitter, Facebook, blogs, YouTube, live game chat, etc.• Fans can share their photos/video via email and take polls, surveys and quizzes• Video/audio play-by play stream in real time and a news feed with instant team updates• Team photo gallery, player bios/career highlights, injury reports, team news

and history• Include on demand ordering to the seat• “Suggest a Feature” and “Seat Upgrade” function as well as an “On Sale” page

III. Smartphone Apps Features Continued

Smartphone Content is Easy to Update and Manage:• Cross platform for multiple smartphones: iPhone, BlackBerry, Droid• We train you to update your smartphone app!• Unlimited and customizable ad pages• Publish breaking news, promotions, scores or replays instantly• Select and control in-game content • Craft news releases with scheduled approval and release dates• Capabilities for images, video/audio (streaming or download),

text, links, maps• Organize content with tabs

and sequencing• Optional feeds from third

party sources

Easy-to-use Content Management User Interface Makes the Fan Experience Easy and Fun!


• Keeps fans engaged day to day • Optional point of sale (POS) integration includes bar codes and

special offers• Data capture email addresses, cell phone numbers, mailing

addresses, demographics, seating history, past polls and surveys• Reporting and analytics• Future smartphone upgrades are covered in price• Simple user interface, no special technical expertise required• Scalable for any size organization• Environmentally friendly• Works well with cell network, WiFi and offline• Content System is easy to update and manage —

Ask us to set up a demo!

Smartphone App Benefits:


Smartphone Apps Now Available in iTunes App Store


CheeringFans In Action


“I just wanted to let you know that the CheeringFans were a HUGE hit!! Everyone loved them!!! Our VP’s thought they were a great item as well!”

— Karly Skladany, Marketing Coordinator, Orlando Magic

“The Phoenix Suns marketing team couldn’t be more pleased with the service Cosmos Communication provided throughout the process of ordering the Cheering Fans for our 2010 NBA Playoff run. With our demanding playoff schedule and tight deadlines from game to game, Cosmos Communications provided optimal solutions to ensure the prompt delivery of their product without fail each and every time… the Cheering Fan… gave our fans a reason to be loud and proud Suns fans and gave them a unique keepsake to take home from the 2010 NBA Playoffs. Thank you, Cosmos Communications.”

— Niki Adams, Senior Director of Marketing, Phoenix Suns— Jamie Santiago, Marketing Manager, Phoenix Suns

“Promo was great and the CheeringFans got a ton of love on TV and on our video board…people LOVED them. It also did not take people very long to figure out how to make a good bit of noise with them.”

— Loren Crispell, Director of Marketing, Penn State University

2010 Testimonials

PENN STATE UNIVERSITY

ORLANDO MAGIC - Sponsored by Fidelity

Phoenix Suns

the cheering fans

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