THE  CHIEF  DIGITAL  OFFICER  (CDO)  “THE  NEW  BUSINESS  TRANSFORMATION  LEADER”  

The  CDO  is  ranked  third  for  the  most  sought-­‐a6er  C-­‐level  posi:on.    

SOURCE:  KORN  FERRY  

IMPORTANCE  

INSPIRATION  

“RIGHT  NOW,  THERE  AREN’T  ENOUGH  PEOPLE,  WITH  THE  RIGHT  MIX  OF  TECHNICAL  

KNOWLEDGE,  BUSINESS  EXPERIENCE  AND  CONSUMER  ORIENTATION  IN  THE  MARKET.”  

FORBES  

ENVIRONMENT/CONTEXT  

“THE  PERCENTAGE  OF  ADVANCED  DIGITAL  TRANSFORMATION  INITIATIVES  WILL  MORE  THAN  DOUBLE  BY  2020,  FROM  22%  OF  

COMPANIES  TO  50%.”    SOURCE:  FORBES  

OBJECTIVES  

ü  PROVIDE  ra:onale  for  the  steep  rise  in  the  hiring  of  Chief  Digital  Officers  and  the  roles  they  fulfill  inside  organiza:ons  

ü  SHARE  best  prac:ces  on  what  successful  CDOs  do  and  what  a]ributes  CDO  possess  to  perform  at  all  phases  of  deployment  

ü  FORECAST  how  we  see  the  evolu:on  of  the  Chief  Digital  Officer  con:nuing  and  implica:ons  to  people  and  organiza:ons  

KEY  AUDIENCES  

•  C-­‐Suite,  ExecuBve  Boards  and  Strategists  

•  Human  Resources,  Staffing  and  Change  Management  

•  Business  and  Digital  TransformaBon  Change  Agents  &  CDOs  

•  AssociaBons  and  Media    

•  Consultants  and  Agencies  

SEVEN  LEAD  COMPONENTS  

q  Who  are  the  Chief  Digital  Officers  (CDOs)  q  Condi:ons  That  Make  the  CDO  Role  Important  q  The  Key  Roles  and  Gaps  they  Fill  Inside  

Organiza:ons    q  The  CDO  Business  &  Technology  Landscape    q  Best  Prac:ces  of  the  CDO    q  Leading  A]ributes  of  the  Successful  CDO  q  The  Future  of  the  Chief  Digital  Officer  

FRAMEWORK  

ANALYSIS  

OUR  CREDIBILITY  

•  Have  built  consultancy  “precog  Digital”  dedicated  to  acceleraBng  organizaBon’s  digital  maturity  and  business  transformaBons  

 •  Interviewed  30+  CDOs  on  their  role  and  successful  

pracBces  

•  Defined  the  18  core  roles  and  80+  parts  of  the  Chief  Digital  Officer  landscape  

•  Authored  globally  published  book    “Wikibrands”  on  how  the  best  brands  go  to  work  in  digital  everyday  

PERFORMANCE  

PRECOG  &  WIKIBRANDS’s  MANAGING  DIRECTOR  SEAN  MOFFITT’S  presentaBons  &  workshops  deliver:    •  CustomizaBon  for  Each  Audience  

•  Credibility  &  Professional  Approach  

•  Energy,  ProvocaBon  &  EmpatheBc  Delivery  

•  PracBcal  &  Valuable  Tools  and  Content  

•  Fresh  &  Up-­‐to-­‐Date  Insights  

LET’S  CONNECT  

WE  ACCELERATE  YOUR  DIGITAL  MATURITY  

www.precog.digital  

sean@precog.digtal  

sean@wiki-­‐brands.com  

For  all  presenta:on  and  workshop  enquiries,  please  contact:    Brandie  McCallum  at  (914)  621-­‐6854      brandie@precog.digital    

www.wiki-­‐brands.com  

sean@wiki-­‐brands.com