the chinese luxury traveller 2013
DESCRIPTION
Informe elaborado por Hurun sobre las últimas tendencias de viaje de los chinos de mayor poder adquisitivo.TRANSCRIPT
TURNING NEW MONEY INTO OLD
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The Shangri-La is once again chosen as the most popular hotel brand by Chinese HNWIs and the Hilton remains second favourite. The Peninsula,
who were 5th last year, have risen to 3rd. The Sheraton, Park Hyatt and the Four Seasons have all increased in popularity compared to last year.
On the Hurun Rich List 2012, Wang Jianlin of
Wanda Group is the largest owner of international brand
five star hotels in China. At present, Wanda Group has
more than 50 hotels open or under construction. There
are also several entrepreneurs on the Hurun Rich List
2012 who own companies that have five or more hotels.
They are Deng Hong of Chengdu Exhibition Center, Xu
Rongmao of Shimao Group, and Zhang Li of R&F
Properties.
*Index calculations: Based on the percentage of preference from those interviewed. Score is out of 100, the
higher the score, the higher the degree in popularity.
Shangri-LaHilton
PeninsulaSheraton
Grand HyattThe Ritz-Carlton
Park HyattMandarin Oriental
Four SeasonsMarriott
100 76 73 64 61 58 57 56 50 47
Chinese HNWIs’ Preferred Hotel Brands TOP 10
Hotel Media Expenditure TOP 10
Hotel Index
Source: The Chinese Millionaire Wealth Report 2012
HiltonSheraton
Shangri-LaIntercontinental
MarriottWestin
Club MedSofitel
The Ritz-CarltonKempinski
Total
453026221815121187
194
There are four luxury hotel brands whose media investment is over 20 million RMB,
with Hilton spending the most. Generally speaking, print media is the dominant media
type in the luxury hotel industry. Apart from exposure on print media, Hilton,
Inter-Continental and Westin also used out-of-home media. Ritz - Carlton focused more
on the internet, accounting for 19% share of its total media investment.
Hotel Media Expenditure (CNY Million)
China’s Largest Owner of 5 Star Hotels
Wang Jianlin (Chairman Wanda Group)
Luxury Hotel Brand Best New ArrivalWanda Hotels & Resorts
Hurun Best of the Best Awards 2013
Source: Hurun Report Chinese Luxury Consumer Survey 2013
Part 5: Top Travel Destinations amongChina’s Wealthy Consumers
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Last year’ s top 4 Chinese domestic destinations held on to their
rankings this year, led by Sanya and HK respectively and followed by
Yunnan and Tibet. Tibet has seen a marked increase in preference, now
listed as a preferred choice by 23.9% of Chinese HNWIs, up from 17.3%
in 2012. Xiamen and Sichuan both made the top 10 this year, up from
11th and 13th respectively the year before.
Source: Hurun Report Chinese Luxury Consumer Survey 2013
SanyaHong Kong
YunnanTibet
HangzhouXinjiangMacauXiamenSichuanQingdao
47.7%38.0%28.1%23.9%17.2%15.5%15.3%14.9%13.0%11.1%
Region Popularity
Source: Hurun Report Chinese Luxury Consumer Survey 2013
FranceUS
SingaporeSwitzerland
UKItaly
AustraliaDubai
GermanyMaldives
JapanCanadaKorea
ThailandNew Zealand
34.0%33.8%26.5%23.1%22.2%20.9%19.4%17.1%16.2%13.9%13.5%12.6%12.0%11.1%10.9%
Region Popularity
In a repeat of the previous year, France and the US are still the most
popular international travel destinations. Australia dropped from third to
seventh place, falling out of the Top 3 where it had comfortably sat for three
successive years. The London Olympic Games has presumably had an
impact on the popularity of the UK, which has jumped from 13th in 2011 to
5th place. Among Chinese billionaires, the UK is even more popular and is
ranked 3rd, with a 31.5% preference score. Germany and Italy made the
Top 10, meaning that half the list is made up of European countries.
“It’s interesting to see how different the travel aspirations between north and south HNWI Chinese
can be, with trips to Japan and Korea featuring strongly for Shanghainese, but hardly at all for those from
Beijing who are much more driven by destinations in Europe and the US.”
– Paul Hicks, CEO of GHCasia, leading PR agency in Asia specializing in travel and hospitality.
Luxury holiday home ownership among China’ s wealthy is up to
57%, with overseas holiday home ownership at around 32%. Among
billionaires, domestic holiday home ownership is at a giant 79% and
international holiday home ownership is at 50%.
Sanya remains the most popular place to buy a holiday home in
Greater China. The popularity of Hong Kong is on the rise, with 13%
owning a home there and Australia is the most popular place for Chinese
millionaires to own an overseas holiday home.
Sanya, HK and Yunnan Continueto be the Hot Travel Spots forChinese Luxury Travelers
Preferred InternationalLuxury Destinationsamong Chinese Luxury Consumers
Preferred Domestic Luxury Destinations
Preferred International Luxury Destinations
Country/Region Popularity
Chinese Tourist Spending PatternsChinese Tourists Outspend Russians, Japanese and Americans CombinedAccording to Statistics from Global Blue
Source: Global Blue statistics on Chinese traveler’ s tax free shopping spending 2012
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10
ChinaRussian Federation
JapanIndonesia
USThailand
BrazilTaiwan
SwitzerlandMalaysia
24%16%4%4%3%2%2%2%2%2%
Chinese shoppers are for the third consecutive year ranked No 1 in terms of spending
on tax free shopping, representing 24% of all tax free shopping purchases made
within Global Blue. Chinese shoppers now outspend Russians, Japanese and
Americans combined.
Global Tax Free Shopping (By Nationality) TOP 10
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Galeries Lafayette Haussmann, France