the chobani storyaha.the-ria.ca/.../uploads/2014/09/2012-the-chobani-story.pdf · the chobani story...
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The Chobani Story The road to bringing America’s most loved yogurt to Canada Kara Lydon, RD, LDN Health Communications Manager
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Hamdi Ulukaya Our Founder, President & CEO
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Chobani Formed in 2005
Chobani Hit Shelves in 2007
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South Edmeston Production Facility ● Shipping 1.7M+ cases /
week
● Use ~25M lbs. of milk / week
● Almost 1,300 employees and growing
● Largest dairy manufacturer in NYS
NOW
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What’s Next?
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Chobani in Canada Launched in GTA November, 2011
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Company Philosophy
Keep it Simple Invest in Your Core
Surround Yourself with Good People Be Real Passion
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Company Philosophy
Keep it Simple Invest in Your Core
Surround Yourself with Good People Be Real Passion
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3lbs. MILK
What is Chobani Greek Yogurt?
And we top it off (actually bottom it off)
with real, delicious fruit! We strain our yogurt (of the excess water & whey) Each serving contains15-20% bone boosting Calcium… It takes 3 pounds of milk to make 1 pound of Chobani
REAL FRUIT
ANTIOXIDANTS
15-20% DV BONE BOOSTING CALCIUM
97% LACTOSE
FREE
HIGH-QUALITY PROTEIN
28% D V
Rich and creamy, it’s made with only 100% natural ingredients and packed with high quality protein (14 to 18 grams) Add our 5 live and active cultures with 3 probiotics… …and is 97% lactose free, gluten free and kosher certified …and a ton of vitamins and minerals important for health
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KOSHER CERTIFIED
GLUTEN FREE
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FARM MILK
YOGURT STRAINED PACKED
CHOBANI GREEK
YOGURT
PROCESS
Receive raw milk from farms surrounding our plants
Use over 3M lbs daily
Milk is skimmed (cream removed) & pasteurized
5 LAC are added to milk after pasteurization
Cultures ferment milk to make yogurt (gives yogurt its tart taste)
Authentically strain yogurt
Removes liquid whey (lactose and water)
We pay to haul liquid whey to farms, to be used as feed and fertilizer
Fruit added to FOB flavors; strained yogurt filled on top
Cups sealed and let set before shipping
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Do you have a recipe that uses Chobani Yogurt?
Suggest A Recipe
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Company Philosophy
Keep it Simple Invest in Your Core
Surround Yourself with Good People Be Real Passion
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The Plant SOUTH ED.
TWIN FALLS
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Company Philosophy
Keep it Simple Invest in Your Core
Surround Yourself with Good People Be Real Passion
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Our Greatest Resource is Our People
Growth = Jobs International ~ 150
2008 2009 2010 2011 2012
South Ed 50 99 408 996 1,265
Norwich & Remote 56 137 258
Total: 50 99 464 1,133 1,798
Growth % 98% 368% 144% 159%
The First Five
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Company Philosophy
Keep it Simple Invest in Your Core
Surround Yourself with Good People Be Real Passion
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Social Media is a Way of Life…
> 597,000+
Facebook fans
> 45,000+
Twitter followers
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Company Philosophy
Keep it Simple Invest in Your Core
Surround Yourself with Good People Be Real Passion
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Giving Back Globally
● Solution-focused
● Passionate, invested people
● Grassroots spirit
● Enduring impact
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CHOmobile in Canada!
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Supporting Dietitians
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Chobani RD Dinner in the Heart of Yorkville
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RD Support
