the church's mobile and social presence - mobile apps

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THE SOCIAL AND MOBILE CHURCH TWEETING, PINNING AND BLOGGING THE GOSPEL

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The Church of Jesus Christ of Latter-day Saints provides mobile applications and social media websites for its members and the world. This presentation was shown at Brigham Young University's Education Week. This is the first presentation in the series The Church's Mobile and Social Presence

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Page 1: The Church's Mobile and Social Presence - Mobile Apps

THE SOCIAL AND MOBILE CHURCH

TWEETING, PINNING AND BLOGGING THE GOSPEL

Page 2: The Church's Mobile and Social Presence - Mobile Apps

1

2

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SERIES 2 – THE CHURCH’S MOBILE AND SOCIAL PRESENCE

THE MORMON MOBILE REVOLUTION

LIKE, TWEET OR +1: THE SOCIAL CHURCH

BECOMING A SOCIAL MEMBER OF THE

CHURCH

Page 3: The Church's Mobile and Social Presence - Mobile Apps

THE CHURCH’S MOBILE AND SOCIAL PRESENCE

THE MORMON MOBILE REVOLUTION

Page 4: The Church's Mobile and Social Presence - Mobile Apps

TECHNOLOGY

COME AND SEE“For those using the Internet and mobile phones, there are new ways to invite others to “come and see.” Let’s make sharing our faith online more a part of our daily life. LDS.org, Mormon.org, Facebook, Twitter—all provide opportunities.”

Elder Neil L. AndersenApril 2013 General Conference

QUOTES

Page 5: The Church's Mobile and Social Presence - Mobile Apps

TECHNOLOGY

SOCIAL MEDIA RESOURCES“With so many social media resources and a multitude of more or less useful gadgets at our disposal, sharing the good news of the gospel is easier and the effects more far-reaching than ever before. In fact, I am almost afraid that some listening have already sent text messages like ‘He’s been speaking for 10 minutes and still no aviation analogy!’ My dear young friends, perhaps the Lord’s encouragement to ‘open [your] mouths’ might today include ‘use your hands’ to blog and text message the gospel to all the world! But please remember, all at the right time and at the right place.”

President Dieter F. UchtdorfApril 2011 General Conference

QUOTES

Page 6: The Church's Mobile and Social Presence - Mobile Apps

TECHNOLOGY

BLESSINGS OF TECHNOLOGY“Brothers and sisters, with the blessings of modern technology, we can express gratitude and joy about God’s great plan for His children in a way that can be heard not only around our workplace but around the world. Sometimes a single phrase of testimony can set events in motion that affect someone’s life for eternity.”

President Dieter F. UchtdorfApril 2011 General Conference

QUOTES

Page 7: The Church's Mobile and Social Presence - Mobile Apps

MOBILE APPS

MOBILE RESPONSIVE

SITES

GOSPEL LIBRARY

MORMON CHANNEL

BIBLE VIDEOS

LDS MUSIC

SCRIPTURE MASTERY

THE GOSPEL ON THE GO

LDS TOOLS

LDS YOUTH

BOOK OF MORMON

Page 8: The Church's Mobile and Social Presence - Mobile Apps

ADULTS AND TECHNOLOGY

91%

Adults who own Cell Phone

Adults who own Tablet Computers

34%

Adults with Smart Phones

61%

PEW RESEARCH CENTER – US DATA

Page 9: The Church's Mobile and Social Presence - Mobile Apps

TEENS AND TECHNOLOGY

78%

Teens who own a Cell Phone

Teens who use the Internet

95%

Teens with Tablet Computers

23%

PEW RESEARCH CENTER – US DATA

Page 10: The Church's Mobile and Social Presence - Mobile Apps

Smartphone Computer

Text Messages 87% 20%

Mapping, Navigation 73% 56%

Email 72% 90%

Social Media 64% 69%

Read posts 56% 62%

Share posts 44% 51%

Check in 43% 28%

Download free apps, music, videos

66% 38%

Play games 56% 52%

SOURCE: EMARKETER

Page 11: The Church's Mobile and Social Presence - Mobile Apps

THANK YOUFeel free to ask any questions!