the circuit linkedin workshop
DESCRIPTION
The Circuit is pleased to have such experts present on LinkedIn. Dave Hatter, President & Founder, Libertas Technologies, LLC joined Dan O'Keeffe and Jill Isaacs of O'Keeffe Communications to present Leveraging the Value of LinkedIn.TRANSCRIPT
October 1st, 2009Copyright ©, 2009, Libertas Technologies, LLC
Leverage the Value of LinkedIn
Dave Hatter / Dan O’Keeffe
Libertas Technologies / O’Keeffe [email protected]
www.libertastechnologies.com
Our Clients Include…
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Copyright ©, 2009, Libertas Technologies, LLC
Agenda What is SMM and Why Does it Matter? LinkedIn – The King of SMM for business•Overview – Benefits / Home Page•Profile •Inbox•Contacts – Adding / Removing•Groups•Status updates•Recommendations•Applications (Polls, Blogs, Collaboration, Sharing, etc.)•Company Profile•Questions & Answers•Jobs•Helpful Tips, useful tools•Threats
Q&A
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What is SMM
Social Media Marketing:
Internet based marketing that uses social networks a conduit for branding and marketing communication
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The 4 C’s of SMM
CommunicationCollaborationCoordinationConnectivity
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SMM Benefits Be in many places at once Expand your reach Creating and growing a brand Business development Provide value by helping people, establish expertise
Build a reputation as a person / organization that is helpful and resourceful
Find lost colleagues and friends Find employees and vendors Generate website exposure and traffic
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LinkedIn Stats LinkedIn has over 47 million
members in over 200 countries and territories around the world.
A new member joins LinkedIn approximately every second, and abouthalf of our members are outside the US
Executives from all Fortune 500 companies are LinkedIn members.
170 industries and 200 countries represented
11.9M unique visitors, up more than 10% from August (10.8M) a gain of 193% since last year (Nielsen Online)
http://press.linkedin.com/about
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Home – Your LinkedIn Work Surface
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Your Profile – It’s all about you! The single most important thing on LinkedIn For maximum success, fillit out as completely as possible
Use keywords and phrases, think SEO
Set your Contact Settings Set your Public Profile Settings -what can people who don’t know you see
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Account Settings
Control the information people can see about you
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Inbox A summary of recent messages from other LinkedIn users Can view all messages,click Inbox
Directly message others Various message types:
Action Items Messages InMails Introductions Invitations Profiles Q&A Jobs Recommendations Group Messages Group Invitations
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Contacts
Think Kevin Bacon, but three degrees rather than six• 1st – directly connected• 2nd – connected to one of your 1st degree connections• 3rd – connected though a connected connection
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Contacts
Central location to manage existing and add new connections
Add and Remove connections Export connections Import connections Network statistics Send, resend, rescind invitations
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Contacts
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Just Joined Linkedin
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People you may know
Based on information in your profile and your connections, LinkedIn will suggest connections to you!
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Who’s Viewed My Profile Tells you who’s looking at you! A little known but very powerfulfeature
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Invitations
Ways to connect:• Colleague• Classmate• We’ve done business together
• Friend• Groups & Associations• Other• I don’t know xxxx
• InMail• Message• E-mail• Send request through mutual contact (2nd degree)
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Invitations - Sending
Search for people you know Find people from your contacts People you know tool Find people in groups Find people from Q&A Find people from Outlook Toolbar Find people from forwarded profiles InMail Invite people not yet on LinkedIn
Only invite people you have some connection to, avoiding the dreaded “I don’t know” response, after 3 you’re on the bad list!
Send text like “If you’d rather not connect, please choose “Archive” rather than “I don’t know”
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Invitations - Sending Think about your pitch to connect, show value My message for new people:
I'd like to add you to my network of more than 1,310 trusted business professionals on LinkedIn, the premier business professional network with more than 30 million professionals world-wide. If you haven't heard of it, LinkedIn is an online social networking tool that allows you to keep in touch with your professional contacts and make new contacts online. It also makes it very easy for you to find professionals you need (hiring, partnerships, sales, pretty much anything!) and get a warm introduction from someone you already know and trust.
Basic membership is FREE, and it takes less than a minute to sign up and join my network. This
great tool has received many positive reviews by all the major business magazines:http://www.linkedin.com/static?key=press_info You can also read an article I wrote mentioning LinkedIn for the Cincinnati Business Courier:http://cincinnati.bizjournals.com/cincinnati/stories/2006/02/27/focus2.html I can nearly guarantee that some of your friends and colleagues are already using on LinkedIn,
which is growing by thousands of users each week and now has over 30,000,000 professional users.
I encourage you to check out my connections for people you know and add your own connections. Get
started networking, it's amazing how I've been able to reconnect with many long-lost colleagues and Army buddies all over the world and I'm sure you will too!
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Invitations - Receiving
Up to you to determine what connections you want to accept
Three choices: Accept – add to network Archive - ignore I don’t know – ignore and send to “bad” list
You can block/ignore any connectionYou can remove a connection at any time, for any reason
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Network Updates
Learn about activity in your network: New connections New groups Status Updates Application Updates
A very powerful feature!
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Groups
One of the MOST powerful features! Many different types of groups: alumni, professional, political, etc
Make new contacts Announce news, events and jobs Rally folks to a cause Ask and answer questionsamong a select group
Build your brand Create a new group Control group visibility on your profile Subgroups Drop little nuggets of useful informationto build a brand (company and personal)
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Group Digests
E-mail digest with group updates
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Group Updates
Learn about activity in your groups
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Groups
Some useful local groups: LinkedNorthernKentucky - http://www.linkedin.com/groups?gid=44857
LinkedKentucky - http://www.linkedin.com/groups?gid=1576397
LinkedCincinnati – http://www.linkedin.com/groups?gid=41134
Northern Kentucky Chamber of Commerce - http://www.linkedin.com/groups?gid=800987
Cincinnati USA Regional Chamber - http://www.linkedin.com/groups?gid=149230
Cincinnati Better Business Bureau - http://www.linkedin.com/groups?gid=1915191
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Status Updates
Powerful way to share information with network Each status update is “sent” to your direct connections Limited text (140 characters) Provide useful, helpful information Keep yourself top of mind with your connections Connections can comment on your updates Rally people to a cause Promote an event Grow a group Save them for futureuse
Be creative to grabattention
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Recommendations
Very powerful, you can get and give testimonials Sent out as updates in your network Establish credibility Ask for them Give them when warranted Avoid quid pro quo
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Company Profiles
Promote your organization Connect your people Search for information about companies
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Applications Communicate, Collaborate, Coordinate, Connect! Build your brand Share your expertise Conduct research
Polls WordPress Events
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Applications
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Applications
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Jobs
Post jobs Inform your network Target candidates Check out applicants Very inexpensive! Find a job!
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Q&A
Ask questions – get free expert help Answer questions – give free expert help Establish yourself as an expert Build your personal and company brand
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RSS Feeds Really Simple Syndication (RSS)
A simple format used for “feeds” a subscription based mechanism for pushing content to subscribers. Used frequently by news sites, blogs and podcasters.
Network Updates via RSS Configure Outlook
1. Click the RSS link on the LI homepage 2. Copy the URL in the box at the bottom (or copy the RSS link)3. Right click the RSS Feed folder in Outlook 4. Choose “Add a new RSS feed”5. Paste the URL in the box and click Add6. Click send/Receive to synch7. Use the activity in your network at your
leisure to grow your network!8. Tell a friend!
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RSS Feeds
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LinkedIn Toolbar for Outlook Great time saving device! Dashboard Simplify and expedite
importing and exporting contacts
Check e-mails addresses to see if they are on LinkedIn
“Grab” Feature Simplify and expedite
invitations
http://www.linkedin.com/static?key=outlook_toolbar_download
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Ping.FM Update status on many sites from one place
LinkedIn Plaxo Facebook WordPress Twitter Other
ping.fm
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Threats Identity theft Hacking Stalking Fraud Impersonation Information theft Reputation damage
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Reputation Management Track everything related to your company: variations of
company/product names, names of your key employees, all applicable product or service
Investigate facts internally before taking action - could this be a competitor spreading rumor?
Always take the high ground Be honest! Explain what you have done to rectify any issue Offer to resolve any complaints personally - have a
senior-level staff member make the offer - try to continue discussion offline
Rally friends, clients, peers and utilize your allies Don’t create new “personas” to support your position in
blogs, forums and message boards as you’ll likely be caught
Remember that information you post could last “forever”
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Reputation Management
THINK LONG TERM!
ASSUME THAT ONCE POSTED, INFORMATION LASTS FOREVER!
DON’T DO ANYTHING STUPID!
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Building Your Online Brand Fill out your profile completely! Supplement real-world activities with virtual visibility. Kick it up a notch!
Use multiple SM sites to increase visibility Create a blog about a topic that relates to your area of expertise
Post articles, whitepapers, and other materials to relevant third-party sites
Be helpful! Ask for feedback! Check out all the available tools on each site
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Copyright ©, 2009, Libertas Technologies, LLC
Agenda What is SMM and Why Does it Matter? LinkedIn – The King of SMM for business•Overview – Benefits / Home Page•Profile •Inbox•Contacts – Adding / Removing•Groups•Status updates•Recommendations•Applications (Polls, Blogs, Collaboration, Sharing, etc.)•Company Profile•Questions & Answers•Jobs•Helpful Tips, useful tools•Threats
Q&A
www.libertastechnologies.com
Copyright ©, 2009, Libertas Technologies, LLC
Questions?
Dave Hatter / Dan O’KeefeeLibertas Technologies / O’Keefee Communications
[email protected]@okeeffecom.com
www.linkedin.com/in/davehatter
davehatter.wordpress.com
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Q & A Please send us an invitation!
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Our Clients Include…