the circular economy in practice - p-plus.nl · [email protected] @geannevanarkel...
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The Circular Economy in practice
P+ Closing the Loop conference Masterclass 14 November 2012 - Mark HaverlachCompany visit 15 November 2012 – Geanne van Arkel
The Circular Economy in practice
Masterclass 14 November 2012
-Only using recycled or biobased materials-Investing in innovative and efficientproduction methods-Closing the loop on modular flooringReEntry 2.0-Engagement with stakeholders
The Circular Economy in practice
Company Visit 15 November 2012
Innovation and Cooperation by Engaging Stakeholders
Introduction
Inventor of the Heugacarpet tile
• Turnover $ 1 billion• 3500 employees • Nasdac
Vision
‘…, showing it’s possible to create a better world, being restorative by the power of our influence…’
1994, Ray AndersonFounder Interface
Mission
System thinking
1. Eliminate waste2. Benign emission3. Renewable energy4. Closing the loop5. Efficient transport6. Sentizing stakeholders7. Redesign commerce
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A company is part of the ecosystem of spaceship earth
The circular economy
Sustainability in the core of your business strategy
Our results towards Mission Zero(December 2011)
• 88% reduction in waste sent to landfill since 1996 per unit of production
• Water intake in manufacturing is down 84% since 1996 per unit of production
• Total energy use down by 47% since 1996 per unit of production
• Non-renewable energy is down by 64% since 1996per unit of production
• Absolute reduction of Interface GHG emissions by 32% from baseline
• 31% of global energy is from renewable sources
• 44% of total raw materials are recycled or bio-based materials
• 99% of the products sold in Europe were manufactured in Europe
Wast costs down with 41% per unit
Mission Zero - Does it pay?
Old sustainability
1. EfficiencyThe classic question
2. ReputationMost admired companies
4. InnovationExpanding to adjacent markets.Services instead of products
5. The futureNew Business ModelsCompetitive advantage. A closed loop system
3. PeopleWould you like to work for a carpet company?
New sustainability
QUESTEcometricsSociometrics
Make it measurable
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Ultrasonic Cutting – radically reduces window waste
Window waste with die cutting
Window waste with ultrasonic cutting
You can start within your company…
A paradigm shift
OLD• Corporate sustainability
• The Beauty contest
• Awards, labels, csr reports,
certifications
• Zero company impacts
NEW• Product sustainability
• Embedded
• LCA performance
• kg CO2 / m2
• Zero product life cycle impacts
RADICAL• Systems sustainability
• Services redesign
• Close loop systems,
radical materials
• Zeroing others by cannibalising
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Embedding sustainability – zeroing your product
Life Cycle Analysis – sustainability starts with data
First step to zero our product impacts
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How does nature design floors?
Sustainable innovation
What can we do to zero out the impact of yarn?
Reduce the amount of yarn used
Use more recycled yarn in the composition
Invent a new yarn
Reducing the impact of your product is one thing…
Look further
Zeroing out glue!
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Zeroing out the walls!
More with less
Entering the plane market with ultra-light carpet tiles
Helping others to zero
New Business Models
Creating an inspiring interior and a better indoor airclimate
…Partnerships another
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ReEntry carpet take back programme
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Breakthrough innovation
Creating closed loops - ReEntry 2.0 recycling process
Separates yarn and backing for use as raw materials in new products
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SustainabilityNetWorks - solving both environmental and social issues
NetWorks project with NGOs
Establishing community based supply chain for discarded fishing nets
Partnership with Zoological Society London and Project Seahorse Foundation, Philippines
Open loops - Redesigning the supply chain
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SustainabilitySustainability
New type of yarns
Achieves similar performance
Castor bean plants thrive on land unsuitable for other uses
Help stabilise the soil and fight erosion
Don’t compete with food crops
Inclusive: socio-economic benefits
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SustainabilityBiobased nylon from the castorbean: Fotosfera
Marketing claims
Radical transparancy
The magic metric enables legislation
• What is the biggest issue?
• Energy at use = gCO2/km (becomes the magic metric)
• European-wide goals for the industry on gCO2/km
• Mandatory displaying of the metric on advertising
• Company car tax: more tax if more gCO2/km
• Road tax: more tax if more gCO2/km
• City incentives: Low gCO2/km have exemptions e.g. parking, congestion charge
Lifecycle thinking brings alignment
What you tell to your suppliers is the same that what you tell to your customers.
What your designers focus on is the same your sales force talk about.
What you report to stakeholders is the same that what your marketing claims.
Its all base on just the facts from lifecycle analysis
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Embedding sustainability in your organization
Give sustainability status
Make it relevant to the individual
Celebrate successes and allow for failure
Engaging employees - appeal to a higher ground
Give sustainability status
Ambassadors Thank you so much
You ambassadors are the heart of Mission Zero. You keep reminding us how important sustainability is for Interface.
Some of you have implemented successful projects. Some of you are great speakers and take our message to our customers.
Never give up. We need more of you.Thank you so much.
Steve Martin
FastForward to 2020 programme
Mark HaverlachMichael ChauliacMonika ClassenHarald GögeChristian GreverathMajken BülowMarina GarciaFernando GabirondoEddie BinghamDenys Mettais-CartierBruno SevinCatherine FontaineLaurent ZylbersteinLaure RondeauKaren HallAlexandra GelfmannYves PlatBrian BennettBarry TownsendBarry HigginsLouise MonkKaren BurtLouise SwiftAndy AuSimon CarltonLindsey ParnellMike LeneyNigel StansfieldJulie CarsonJane DuffellJulien FantonLuuk de JongDavid Bullock
Kathryn HunterMark HeadleyMariam TurnerPaul DeanAlan HemmingsJames MartinSteve MartinWillemien van den OeverMichael MousleyFilippo SabaMark ReumelEddy WerkerSteven van RoesselPiet LooijenJantine KraalMark SparvellRichard ter SteegeJan Peter van DeutekomDale StouttJan BaanRoderick ConijnPaul BruinenbergAad RamondtPeter VogelAngela LangeslagBenno RoelofsenBert van MourikNico de WijkEveline van de Pol PloegJohan WeverMark WilsonDirk BollSanne Kiel
Mariela GautoRuth WilsonEmanuela BandiAna SeixasRamon ArratiaLaura CremerLisa Morton LiddleVeronica KingsleySteve RadcliffeAndrew MajorSteve HamiltonIain HampsonChris SykesGeanne Van ArkelGloria KuitJohn HaenenJos FrankenEvert De KruijfMichel Van Der GotenEmma WaineRob HeeresAnna SobolevaBianca HendriksenDavid HandscombThomas WiedelHelmich JousmaLars AnderssonMichel TeuwenAgustin LucardiMichele LacovittiBoris BerpLynne Gawthorpe
Open innovation – collaboration with stakeholders
It’s not a marathon anymore, it’s a relay
Lessons learned
1. organise transparancy2. focus on expanding towards related markets3. embrace succesful failure4. look at what nature would do5. be open to external input6. share innovation7. offer changes to intrapreneurs8. create new partnerships
Connect! – Cooperation is the key
Contact
Mark Haverlach
ReEntry Director
Geanne van Arkel
Sustainable Business Development
www.interface.com
@GeanneVanArkel
@interface_NL
For Interface sustainability will remain the journey of a lifetime.
Mission Zero helped us to create aculture that integrates the principles of sustainability and circularity into working lives…
…and creatingcircular models for businesses.
Can purpose change the world?
Climbing Mount Sustainability