the clientshare academy briefing - gold membership - by practice paradox

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Get in on the Michael ‘MC’ Carter - Director of Practice Paradox growth!

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Slides from webinar held 2nd March 2011, briefing on Gold Membership of The Clientshare Academy and the Selling Skills Masterclass for Accountants.

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Page 1: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

Get in on theMichael ‘MC’ Carter - Director of Practice Paradox

growth!

Page 2: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

A briefing about ... The Clientshare™ Academy - Marketing Training & Implementation Course Michael ‘MC’ Carter - Director of Practice Paradox

Page 3: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

What We’ll Cover Today1. Selling Skills Masterclass for Accountants

2. What’s included in the Gold membership level for

The Clientshare™ Academy3. How to get your Masterclass tickets included

at no additional cost

Page 4: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

What We’ll Cover Today1. How to fast track your selling skills

2. How to tap into a training and implementation support system for marketing and growing your firm

3. How to take advantage of a great deal on both

Page 5: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

2010 Rank Challenge 2008 2009 2010 ↑ or ↓No.1 Growth 25% 31% 37% ↑ 6%No.2 Profitability 24% 27% 28% ↑ 1%

No.3 Cash Flow 15% 23% 26% ↑ 3%

No.4 Productivity 24% 23% 20% ↓ 3%

No.5 Introducing New Services 14% 12% 20% ↑ 8%No.6 Debtor Management 13% 16% 19% ↑ 3%

No.7 Write Offs 21% 23% 18% ↓ 5%

No.8 Getting New Clients 12% 14% 18% ↑ 4%No.9 Efficiency of Firm’s Processes 23% 20% 14% ↓ 6%

No.10 Client Relationships 7% 9% 12% ↑ 3%

Ranking of Top Challenges Facing Firms

Page 6: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

Survey Practice Paradox™ Conducts • Marketing skills training

• 41% have never been trained in marketing

• 14% haven’t received training in over 5 years

• 6% haven’t received training within the past 2 years

• Selling skills training

• 48% have never been trained in selling skills

• 16% haven’t received training in over 5 years

• 13% haven’t received training within the past 2 years

61%

77%

Page 7: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

• Selling Skills Masterclass for Accountants

• 2-day workshop (2.5 days for members of The Clientshare™ Academy)

Page 8: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

• Learn to sell, like clockwork• Skills and processes for selling• Sell your additional services• With confidence and ease• Grow your firm’s Clientshare™• And grow your Marketshare• Unique ‘365x3 Guarantee’

Page 9: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

“Since experiencing MC and the Marketing Masterclass just a few months ago, results that I attribute to my up-skilling include 4 new clients totalling $22,000 in accounting work, not including additional fees from 3 of those 4 clients who also came on board with our business coaching service.”

Continued ...

Page 10: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

“The ‘connectivity tree’ of one of these new clients is massive, and I wouldn't have been attuned to that prior to Masterclass. This means future referrals from this new client are very likely.!I also have another 3 new proposals out there currently that I am confident of landing.”

Continued ...

Page 11: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

“So many good things have come out of attending Masterclass that it makes us feel like we are in a new firm.”

Continued ...

Page 12: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

“Since!Masterclass I have adopted a ‘no limits’ attitude in both work and family and it’s amazing to now know how much I have limited myself in the past. Mary, my wife, loves the new James even more!!I just have to get over my 19 year old uni student son thinking I am on drugs!”

James H. - Senior Client ManagerSole Practitioner Firm, Melbourne

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And that’s just Day One!

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Mindset+

Skills=

Transformation

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Who should attendMasterclass?

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The Golden TriangleLeadership

Marketing CoordinatorClient Managers

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Sponsors

Premium Sponsor Event Sponsor Event Sponsor

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• Triple the value guaranteed• We give you a whole year• See event brochure for details of the ‘365x3 Guarantee’

365x3Unique

Guarantee

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• Tickets (including GST)• $997 normal price• $797 Early Bird 22 April• $597 Super Early Bird 18 March

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What is The Clientshare™ Academy?

• Structured training course and implementation support program

• Marketing and selling focus• Mindset, skills and systems• Build a Marketing Machine™

• Create a High Clientshare™ Firm• Grow your firm’s revenue

Page 34: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

What is The Clientshare™ Academy?

• Structured training course and implementation support program

EducationImplementation

Support

+

Skills

!

Results

!

Page 35: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

What does the program cover?• 10 Modules:

• First 5 modules are about marketing• Second 5 modules are about selling

Page 36: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

Why a Marketing Machine?

• There’s a process and a logic to it• You can learn to operate it• Your team can learn to operate it!• Doesn’t rely on YOU to run it• Predictable … works like clockwork• Scalable: You ‘turn it up’ when it suits• Much of it can be automated

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$11,800value

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$8,462value

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$2,248value

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Incentive for first 8 firms who sign-upfrom today’s webinar

for Gold Membership to The Clientshare™ Academy

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$2,256value

Incentive for first 8 firms who sign-up fromtoday’s webinar

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Incentive for first 8 firms who sign-up fromtoday’s webinar

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$58,890 in additional Year 1 fees from first 11 clients stepped through

Clientshare™ Growth Process

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$194,613 in additional fees from these 11 clients in next 5 years

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Over $400,000 in additional fees from these 11 clients

in next 10 years

Page 50: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

From only eleven clients.They have many

hundreds of clients.

Page 51: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

George Saab and David CartwrightJoint Managing DirectorsCartwright Brown & Company

David Cartwright summed up the Practice Paradox™ difference:

• In over 20 years of subscribing to all the information available on how to grow our accounting firm, the difference with Practice Paradox is how practical and easy to implement the strategies are. I would sum it up by saying, all the rest are vague, and Practice Paradox is specific.

Page 52: The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

How to join now andbe in the first 8 firms

1. Go to www.practiceparadox.com.au/clientshareacademy! For Selling Skills Masterclass tickets only! go to www.practiceparadox.com.au/masterclass

2. Email any questions to [email protected]. We will then email out a list of FAQs and answers

Bonus $2,256 of ‘Done for You’ Services

only for first 8 firms who join from this webinar