the cloud imperative – what, why, when and how

Grab some coffee and enjoy the pre-show banter before the top of the hour!

“The Cloud Impera0ve: What, Where, When & How?” TechWise Webcast | Sept. 24, 2014

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Guests

Dr. Robin Bloor Chief Analyst, The Bloor Group

Host: Eric Kavanagh CEO, The Bloor Group

PLUS: Ashish Thusoo CEO & Co-Founder, Qubole Mike Miller Chief Scientist, Cloudant Lawrence Schwartz VP of Marketing, Attunity

Gilbert Cutsem Independent Analyst

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Edict from Above •  Cloud computing is everywhere! •  Use Cloud whenever appropriate •  Very low barrier to entry •  Almost any service accommodated •  Be careful about architecture!

Executive Summary

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Dr. Robin Bloor Chief Analyst, The Bloor Group

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The Landscape of The Cloud

Robin Bloor, Ph.D.

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u When you buy a cloud service, you care about: –  The application –  The service levels –  The usage cost –  . . .because it is a service

u You DON’T care about: –  The hardware (it’s usually commodity x86 boards) –  Or the networking (usually Cisco) –  Or the OS (it’s usually Linux) –  Or the file systems (possibly Hadoop) –  Maybe not even the database (often MySQL or

PostgreSQL) u This implies the demise of IT brands . . .

The Death of Brands

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u They cannot meet our service level needs – Governance – Performance – Flexibility

u We can do it cheaper u The application doesn’t

fit/integrate well

Hence: Reasons to Eschew the Cloud

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u Prototyping activity u Data center offload

of non-critical applications

u Data center offload of standardized applications

Reasons to Adopt the Cloud

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u  Choose their data center location (economies of scale)

u  Standardize on facility: A/C, power, etc. (economies of scale)

u  Standardize on networking hardware (economies of scale)

u  Standardize on computer hardware (economies of scale)

u  Some even build their own hardware (economies of scale)

u  Open source software (economies of scale) u  Standardize all software (economies of

scale) u  Support themselves (economies of scale) u  Scale up and out (economies of scale) u  Monitor usage (economies of scale)

Cloud Providers & Economies of Scale

Perhaps It’s ALL About Economies of Scale?

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Logic Suggests

Where economies of scale are possible, the cloud WILL triumph

(sooner or later)

Where innovation counts, the cloud will always be second best

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Gilbert Van Cutsem Independent Analyst

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The Cloud Imperative

The Sky is the Limit … Urban legends & Mother Wit?

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u What –  SaaS-ification is here to stay

•  Good Software never dies, it merely moves to the Cloud •  The Obvious corporate timeline

–  CMO Time to market »  We need it all and we need it now

–  CIO Elasticity »  What goes up must come down

–  CFO CAPEX versus OPEX »  How much will this set us back

–  CEO Risk Mitigation »  Are we ready ?


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u What – The Risk

•  Thought leadership in an unfinished past •  On Boarding

–  Stuck in translation

•  Integrating in a hybrid world »  Pareto’s 80/20 »  Garbage in Garbage out

•  Multitenant Architectures –  Data Privacy & OYOD –  Data Security


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u Why –  Strategic Intent

•  Subscribers : Market Pressure –  Market Psychology

•  Providers : Competitive Pressure –  Peer Pressure

–  Bill versus Budget Paradox •  Subscription

–  All you can eat •  Usage Based & Metered Consumption •  Hybrid (Retainer +)


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u Why – Hidden Intent

•  Change of Control –  CIO to CMO Power Shift or Struggle –  CIO Readiness


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u When – Limiting Head Start

–  Trusted parties »  Data Security »  Single Point of Failure

–  Change Management –  Diminishing Returns


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u How – Provisioning

•  Up & Down

– On-Boarding •  On & Off


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The Sky is the Limit!

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Ashish Thusoo CEO & Co-Founder, Qubole

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September 2014

Webinar Bloor Group

Big Data as a Service

Solution

Confidential and Proprietary, Qubole Inc. page 6

Cloud Hadoop SaaS + + = Agile and Adaptive Infrastructure

Flexible and Scalable Infrastructure

Self Service

Qubole: Brings Benefits of Cloud to Big Data


Qubole Vs. On-prem Hadoop


Confidential and Proprietary, Qubole Inc.

Qubole Data Platform

page 25

Current Service Stats

~ 30 PB of data processed per month

10 – 1500 node clusters on a daily basis

250,000 machines per month


Rapid expansion of big data beyond developers (240 users out of 600 person company)

Qubole Case Study

Confidential and Proprietary, Qubole Inc.

Why Qubole? Moved to Qubole from Amazon EMR because of stability and rapidly expanded big data usage by giving access to data to users beyond developers.

Use Cases

“Qubole has enabled more users within Pinterest to get to the data and has made the data platform lot

more scalable and stable”

Mohammad Shahangian - Lead, Data Science and Infrastructure

User and Query Growth

Rapid expansion in use cases ranging from ETL, search, adhoc querying, product analytics etc. Rock solid infrastructure which sees 50% less failures as compared to AWS Elastic Map/Reduce

Enterprise scale processing and data access

page 27

Powering Agile Data Driven Enterprises

Qubole Mission

Confidential and Proprietary, Qubole Inc. page .28

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Mike Miller Chief Scientist, Cloudant

Cloudant and the Five W’s Mike Miller

Founder, Chief Scientist @mlmilleratmit

2014-09-24 2014-09-24

{Focus: ‘Core Competency’}

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{Use: ‘Services’}

‣  modular, reusable, composable

‣  reduce time to market

‣  improve scalability

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Devices Big Data

These break our existing models for computing

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ships with a mobile strategy

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{Write: ‘Local’, Sync: ‘Later’}

Embedded, Mobile, Wearables

Desktop, Browser

Cloud

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{Introductions: ‘Cloudant’}

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{Install: ‘Cloudant’}

You do this: We give you:

https://<username>.cloudant.com

Done!

Sign Up

Step 1 Step 2 Step 3

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{Cloudant: ‘API’}

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JSON Documents

Primary Index

Secondary Indexes

Search & Geospatial

{Grow: ‘More’}

Public or Private Cloud Rackspace, Softlayer, Joyent, Azure, AWS, Hostway, ...

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{Sleep: ‘More’}

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cloudant.com

[email protected]

@mlmilleratmit

#Cloudant

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Thanks!

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IRC

https://cloudant.com/for-developers/crud/

#learnmore

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{Schemas: ‘Optional’}

‣  Schemas & protocols can be restrictive and inhibit data integration

‣  JSON over HTTP

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{Challenge: ‘Dogma’}

‣  “Scaling would be a good problem to have. We’ll deal with that later”

‣  False: Scaling Mandatory

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{API: ‘REST’}

‣  Write a doc...from the browser

‣  No client install necessary

‣  JSON, REST, HTTP

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{API: ‘Search’}

‣  Query those indexes

‣  Rinse and repeat.... billions of times per day

‣  Create secondary indexes

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Lawrence Schwartz VP of Marketing, Attunity

Attunity CloudBeam The Cloud Imperative: What, Where, When and How

Lawrence Schwartz September 24, 2014

Attunity Corporate Overview

Overview

§  Company: AKunity Ltd.

§  Exchange (Ticker): NASDAQ (ATTU)

§  North American HQ: Burlington, MA

AKunity enables high-‐performance and easy Big Data movement on-‐premises and to the Cloud, essen0ally ensuring that any data is available any where, at any 2me.

Recent Awards

BI / Reporting

User / Customer

Archiving

We Move the Data that Moves Our Customers’ Business

Where the Data Needs to Be Social

Customer Relationship Management

Internet

Enterprise Resource Planning

Point of Sale

DataWarehouse

BI/AnalyticsServer

Data Store

Cloud

DataWarehouse

BI/AnalyticsServer

Data Store

Cloud

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AWS Big Data Integra2on Partner

Old-School ETL Fails to the Cloud

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Traditional ETL Server

The Challenges of 20+ Year Old ETL Solutions

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Source and Target

Proliferation

Extract Data Transform Load

Time and Resource Intensive to Set up

Management and Monitoring a Headache Stale Data Due to Batch Processes

Move Any Data, Any Time, Any Where.

Attunity CloudBeam Architecture

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»  Advanced Monitoring and Control

»  Click-‐to-‐Replicate Design

»  Fast Loading and Real-‐Time Change Data Capture (CDC)

»  Broadest Pla^orm Support

»  Non-‐intrusive Architecture

Move Any Data, Any Time, Any Where.

Enabling the Promise of Cloud

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Setup

Performance Wide Support

Monitor and Control

Success Story – Etix

»  Needs / Challenges »  Load / sync data from Oracle to Redshift

in a timely manner »  Estimated 3 full months of dev time but

required immediate results

»  Solution »  Attunity CloudBeam for Amazon Redshift »  Maintain up-to-date data warehouse for

real-time analytics »  Identify actionable marketing data

»  Benefits »  Eliminated need for full-time DBA, project

dev work & maintenance for annual savings = ~ $80k

»  Condensed dev time to minutes, instead of months

»  Now able to identify peak times for transaction processing (resource allocation)

»  Profitable exploitation of demographic marketing data

The largest independent /cke/ng company in North America, E/x provides online

and box office solu/ons.

Business Case

“Not only did we avoid 3 months of development work and saved approximately $80,000 in labor, but AAunity enabled real-‐/me data loading from Oracle to Amazon

Redshi@ in just minutes.

Compe//ve Advantage realized with just a few clicks.”

-‐Daniel Heacock, Data Architect, E0x

www.aKunity.com/cloud

Success Story – Philips Healthcare

»  Needs / Challenges »  Load / sync data from SQL Server to

Amazon Redshift in a timely manner »  Enterprise-scale project pressured by

aggressive deadlines & modest budget

»  Solution »  Attunity CloudBeam for Amazon Redshift »  Maintain up-to-date data warehouse for

real-time analytics. Reduced load time from 75 days to 2 hours.

»  Identify actionable operational data

»  Benefits »  Avoided weeks of dev time & cost;

demonstrated value immediately to stakeholders

»  Now able to identify metrics to support Quality of Care, Costs, and Operations

»  Uncovered opportunities for increasing profitability and create a Competitive Advantage.

Diversified technology company with porJolio of 40 businesses serving markets of Healthcare,

Personal Health, and Ligh/ng.

Business Case

“APer weeks of manual aAempts, we turned to AAunity CloudBeam for Amazon RedshiP. In less than an hour, ADunity loaded 37

million records. With data in place, Philips can make real-‐/me business decisions and

achieve a Compe//ve Advantage”.

-‐Andy Allaway, Data Scien0st Philips Healthcare

Q&A and Additional Resources

For more info, contact:

Lawrence Schwartz VP Marketing » Email: [email protected] » Twitter: @Schwartzlaws »  @Attunity » www.attunity.com/cloud

Thank you for your time today!

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Questions?

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the cloud imperative – what, why, when and how

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