The CloudPowering the Modern Business and Application

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The cloud is one of the largest shifts

in IT over the past decade, fueling

innovation across the globe.

Today, it powers many businesses and

mission-critical applications, allowing

organizations to take advantage of its

inherent flexibility.

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$200BGartner estimates

cloud-related spend to

exceed by 2016.

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It’s Time to Move to the Cloud

90%of new spending in the

next six years will be cloud-based.

87%of businesses

are using public cloud.

We stand to gain from thesefive cloud advantages

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Rather than keeping physical servers

online that may not be used, the cloud

lets us pay only for the power we need.

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1. Pay Only for What We Use

The cloud gives us the ability to add

resources on-demand, especially

during a high-traffic event.

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2. Horizontal Scaling

Instant provisioning in the cloud

replaces the lengthy purchase

order process.

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3. Quick Provisioning

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4. Abundance of File Storage

Storing large files on a content delivery

network (CDN) frees up server

space, enables faster data delivery

and can prevent our site from

crashing.

Gives us the ability to utilize the scalability of the cloud

alongside the performance of dedicated hosting.

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5. Hybrid Cloud Flexibility

Hybrid CloudPrivate Public

Workloads in the Cloud:Moving the Basics

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Workloads in the Cloud: Moving the Basics

Email

We can offload the time-consuming job of managing mail servers.

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Large Media Files

Hosting highly-requested images or videos on a CDN can free our server’s storage space and mitigate a popular file crashing our site.

Web Servers

A load-balanced configuration can scale horizontally to keep our site online when there is a surge in traffic.

-Jay Kiley, President of Commflo

“Even when I had a full-time employee managing the server, I

wondered if I was getting my money’s worth, and if they

really knew all of the intricacies and capabilities of

Exchange. I wanted to utilize the benefits of the cloud so I

could focus on growing the business.”

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Workloads in the Cloud:Moving More Advanced Pieces

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Workloads in the Cloud: Moving More Advanced Pieces

Custom Business Apps

Our app can control the infrastructure it runs on—such as bringing on more resources as traffic increases—by making API calls.

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Ecommerce

Our online store can take advantage of the elastic properties of the cloud, scaling as necessary to meet customer demand.

Content Management Systems

A CMS can be run at scale, providing the flexibility to grow as we gain readers and content becomes popular.

“As the fastest growing retailer in the world, imagine how quickly

our website presence is growing. So scale was critical.”

-Ryan Bonifacino, VP of Digital Strategy

at Alex and Ani

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Raw Infrastructure vs.Managed Cloud

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Raw Infrastructure vs. Managed Cloud

• Cloud hosting infrastructure must be

managed by someone.

• Should we manage it ourselves or align

with a company of cloud specialists?

• Similar to owning a car—some people

choose to change fluids and replace the

brakes, others hire a mechanic.

• It’s better to focus on what we do best

and let the specialists do the rest.

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Why Managed Cloud AddsValue to Our Business

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Why Managed Cloud Adds Value to Our Business

• We gain a partner that knows all facets

of cloud hosting.

• We don’t have to hire an in-house

group of cloud specialists.

• If there is a problem with our cloud

infrastructure, we have a team to help

us, 24x7x365.

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Types of Managed CloudExpertise

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Types of Managed Cloud Expertise

• Architecture Guidance

• System Administration

• Performance Tuning

• Monitoring and Reporting

Infrastructure Level

• Automation Tools

• Application Deployment

• CMS and Ecommerce Expertise

• Digital Platform Management

Application Level

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Rackspace ManagedCloud Advantage

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Rackspace Managed Cloud Advantage

We can tap the power of

cloud computing without

becoming an expert in

everything.

Let the experts manage the

computing, storage, networks and

OS, in addition to the complex tools

and application stacks.

Rackspace supports over 200,000

customers around the globe.

Proactive communications and

24x7x365 support. Rackspace

responds in 15 seconds by phone.

Recommendations on how to

optimize our existing applications

for performance and enhanced

security on the cloud.

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-Dane Atkinson, CEO, SumAll

“Once you get your business to any kind of scale, you need a

partner that helps you manage your bigger growth, and has

specialization that’s not just commodity. With Rackspace, not

only will you get the same performance multiplying, but you’ll

get advice and counseling and a whole portion of your

business just taken care of.”

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This enables our company to keep focuson the core business—on building great

applications, products and landingnew customers.

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Audit applications

running on internal

IT infrastructure.

Next Steps to Get to the Cloud

Determine which workloads are the

best fit for migrating to the cloud.

Schedule a call with Rackspace to better

understand the Managed Cloud.

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www.rackspace.com

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