the cloud revolution by itoc australia
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WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
REDUCE YOUR INFRASTRUCTURE COSTS AND IMPROVE PERFORMANCE
WELCOME TO THE CLOUD REVOLUTION
INTRODUCING A NEW ENVIRONMENT
Published July 2012
OUR PROFILE
WHO WE ARE ITOC (Information Technology Online Consulting) is a newly established consulting & development company aimed at supporting the high demand of the IT industry.
• Our consultants have worked in the IT field for a number of years for Government and non-Government organisations - such as ISPs & telecommunications carriers, application development & web firms, including private consulting throughout Australia, Europe and the Asia-Pacific.
• ITOC’s services range from end-to-end projects for start-up companies to the provision of specialist resources for complex IT developments involving multinational organisations. Regardless of the project, our clients receive the same high level of service and attention to detail.
• At the core of our business is the cloud integration service which we consult to enterprises who experience increasing demand and usage. We take a broad organisational approach, implementing technology solutions that help companies achieve their strategic and financial goals.
For more information about our company, please visit us at www.itoc.com.au.
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
SOME OF OUR SERVICES
WHAT WE DO
I.T. CONSULTING
CLOUD ARCHITECTURE
PROJECT MANAGEMENT
MONITORING & SUPPORT
VOIP FOR BUSINESS
CLOUD-BASED SMS
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
Cloud computing provides computation, software, data access, and storage resources without requiring users to know the physical location and other details of the computing infrastructure.
Typically end users access cloud based applications through a web browser or a light weight desktop or mobile app while the business software and data are stored on servers at a remote location.
This type of environment allows enterprises to have their applications up and running faster, with easier manageability and less maintenance. It also enables IT departments to rapidly adjust IT resources to meet fluctuating and unpredictable business demand.
We believe that cloud technology is a more reliable and better value infrastructure solution for enterprises who experience fluctuating demand. Refining and further empowering your business.
WHAT IS THE CLOUD?
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
The cloud is an evolution of the way resources are hosted and shared. The concept of cloud IT architecture has technologists and business directors around the globe buzzing with excitement.
Our mission is to educate business people of the opportunity that is available to improve their IT using a number of different vehicles, whilst reducing the need for ongoing large capital investment.
Following an initial assessment of existing IT architecture coordinated with future business goals, our consultants can advise and collaborate with representatives of a business to deploy new and existing platforms into the cloud.
ITOC as a company and its employees as individuals are passionate about the cloud and what it means to the global progression of business and technology.
OUR VISION
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
Content Delivery the network integrates with other services and is low latency with high data transfer speeds.
Website Scalability auto-scaling eliminates predicting demand and saves you money.
Grid Computing virtualise your resources for on-demand provisioning.
R&D and Testing reduce cycle time and improve overall product quality.
Applications in the Cloud establish an environment in the cloud for your developers and build on collaboration.
Windows in the Cloud we can deploy Windows-based servers in the cloud.
Software as a Service popular delivery model for business enterprise applications.
Storage and Data securely store large volumes of data with Amazon S3.
SOME KEY FEATURES OF THE CLOUD
CLOUD FEATURE SET
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
THE BASIC FINANCIAL OVERVIEW
PREDICTIONS COST MONEY
Infrastructure Costs $
Time
Predicted Demand
Traditional Hardware
Actual Demand
Automated Virtualisation
Large Capital Expenditure You just lost customers
Opportunity Cost
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
Assumptions
5 servers running constantly at 100% full capacity
400 servers utilised as needed for compute intensive projects, with average annual utilisation of only 10%
5 GB average monthly data transfer “in” and 15 GB average monthly data transfer “out” per instance
Region: Eastern Australia
Operating System: Linux/Unix
These assumptions are used for demonstration purposes only.
TRADITIONAL INFRASTRUCTURE MODELS NECESSITATE HAVING SUFFICIENT CAPACITY ON RESERVE
HIGH-PERFORMANCE COMPUTING
Time
Usa
ge
Average Usage
Peak Usage
Actual Usage
Capacity wasted with traditional IT infrastructure
EC2 helps maximize capacity through on-demand usage of computing resources
5
400
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
Co-Located Data Centre
Annual Cost
Server Hardware $49,005
Network Hardware $9,801
Hardware Maintenance $17,642
Co-Location Expense $504,187
Remote Hands Support $6,075
Data Transfer $2,686
Total $589,395
TRADITIONAL IT INFRASTUCTURE VS AMAZON EC2
COST COMPARISON
Amazon EC2 costs are calculated based on the On-Demand pricing structure. Further savings may be possible by using Reserved Instances.
Amazon EC2
Annual Cost
Instance Hours $33,415
Data Transfer $1,215
Total $35,061
VS
Example Only
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
Assumptions 20 servers running constantly at 100% full
capacity
200 servers needed during occasional traffic spikes, average annual utilisation of only 20%
10 GB average monthly data transfer “in” and 50 GB average monthly data transfer “out” per instance
Region: US East (Northern Virginia)
Operating System: Linux/Unix
These assumptions are used for demonstration purposes only.
TRADITIONAL CO-LOCATED DATA CENTRE MODELS RESULT IN SIGNIFICANT IDLE CAPACITY THE MAJORITY OF THE TIME
WEB HOSTING
Time
Usa
ge
Average Usage
Peak Usage
Actual Usage
Capacity wasted with traditional IT infrastructure
EC2 helps maximize capacity through on-demand usage of computing resources
20
200
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
Co-Located Data Centre
Annual Cost
Server Hardware $26,620
Network Hardware $5,324
Hardware Maintenance $9,583
Co-Location Expense $274,293
Remote Hands Support $3,300
Data Transfer $9,401
Total $328,521
TRADITIONAL IT INFRASTUCTURE VS AMAZON EC2
COST COMPARISON
Amazon EC2 costs are calculated based on the On-Demand pricing structure. Further savings may be possible by using Reserved Instances.
Amazon EC2
Annual Cost
Instance Hours $44,554
Data Transfer $5,400
Total $49,954
VS
Example Only
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
Asset Utilisation in traditional data centres server utilisation commonly averages 5%-20% when measured annually.
Hardware initial large capital outlays make ongoing upgrades to technology expensive.
Power Efficiency heavy investments are required to decrease the PUE ratio.
Enabling Redundancy redundant networking devices, transit connections and physical connections.
Security capital expenditures for network security devices, security software licenses, staffing, information security regulatory compliance, physical security requirements, smart cards for access control and so on.
Supply Chain Management it is common to experience capacity constraints due to slow pipeline supply time which increases costs.
Personnel teams are required for hardware procurement and management.
THE DIRECT COSTS COMPANIES FACE WHEN INVESTING IN TRADITIONAL CENTRALISED INFRASTRUCTURE
TRADITIONAL IT COSTS
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
Asset Utilisation cloud customers can effectively achieve close to 100% utilisation.
Hardware reap the benefits of decreasing costs, increasing performance, and enhanced functionality over time.
Power Efficiency heavily invested data centres that make up the cloud are more energy efficient than average.
Enabling Redundancy requirements are included in the usage charges.
Security AWS builds services in accordance with global security best practices and features, including full PCI compliance.
Supply Chain Management significant resources are devoted to effectively managing the supply chain .
Personnel the cloud immediately reduces and refines the manpower required to operate IT infrastructure.
MANY COMPANIES ARE EVALUATING THE COSTS OF MOVING SOME OR ALL OF THEIR IT INFRASTRUCTURE TO THE CLOUD
THE CLOUD DOES BETTER
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
As important as direct cost savings are, there are many ongoing indirect costs that attract customers of all shapes and sizes to the cloud.
Foremost amongst them is the opportunity cost of owning, operating and maintaining traditional IT infrastructure in a centralised location.
Running large scale, high availability infrastructure requires the efforts of many talented staff members and the dedicated attention of upper level management.
This represents lost opportunity for enterprises to focus on and innovate in their core business.
INDIRECT COSTS
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
AWS offers many in-the-cloud services which thousands of external customers use for mission-critical applications.
Operational excellence is priority and AWS spends significant resources monitoring their systems 24 hours a day, 7 days a week.
Many enterprises simply don’t have the capital budgets required to build, extend, or replace IT infrastructure in a capital-constrained environment. As a result, many are simply foregoing important projects within the business due to a lack of accessible capital.
AWS publishes a service health dashboard to provide continuous, real-time visibility into operational performance.
The cloud platform enhances the agility of a business, improves the ability to requisition compute resources, experiment quickly, or manage unanticipated demand.
SOME MORE BENEFITS
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
E-commerce websites can weather unforeseen demand with ease.
Pharmaceutical companies can rent computing power to execute large-scale simulations without having to go through a laborious requisition process.
Media companies can within minutes serve unlimited videos, music, and other digital content for their users.
Enterprises can deploy bandwidth-consuming services and training to its mobile workforce.
Mining Companies can utilise Amazon S3 and EC2 grid computing for their large data storage and analysis.
Capital market firms can test and develop their trading and investment strategies in a reliable and cost-effective environment.
THE CLOUD IS USED BY COMPANIES FROM A DIVERSE MIX OF INDUSTRIES
EXAMPLE CLOUD CLIENTS
This is just the tip of the iceberg!
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
The cloud is not simply just a way of saving money.
It is possible to be more productive, more agile and more responsive to opportunity.
It enables you to focus on the important aspects of your business.
Let us help the cloud help you.
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
WHAT WE KNOW TO BE TRUE
THE SIMPLE FACT
AWS cloud business better
business
WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND
WHERE WE ARE
CONTACT US
Contact www.itoc.com.au/contact
AWS Inquiries [email protected]
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Website www.itoc.com.au
Phone +61 7 3613 0020
ITOC is based in Brisbane but our consultants travel throughout Australia & the Asia-Pacific.
Please keep in touch if you will be joining us at AWS Invent, 2012 in Nevada USA.