the cmo club overview (ukrainian market)
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The CMO CLUB
Mission
Deliver The World’s Best CMO Conversations
Ukraine
Why Different?• Exclusively for Heads of Marketing (no exceptions)
– Non vendor driven agenda– No junior marketing people
• Focused on leveraging access, insight and power of membership for members– First Real Community Exclusively for Global CMOs
• High Face to Face via Dinners/Events plus CMOs only Networking Site and Technology Platform
• Over 60% of requests to join the club are declined based on membership policies or incorrect responses to “rules of participation”.
The CMO CLUB Benefits/Services
Summits
CMO Roundtable Dinners
Members only Site
Benefits/Services for Members• CMOs only sites and social marketing tools for
networking, sharing ideas and leveraging the power of the CMO Community – Forums and Blogs (Member Driven)– Members only Vendor Rating Program– Insights from CMOs Podcasts and Roundtable Calls– Special Interests Groups– CMO Jobs Section– Case Studies & Thought Leadership Research Reports– Research and Member Surveys– Thought Leadership Network & Dinner/Summit Recaps– CMO Coaches Program– CMO Member Access for Sharing Ideas
Everything The CLUB Does must
• ... provide new “CMO worthy” insights and thought leadership to members
• … create environment and encouragement for easy sharing of ideas, networking and leveraging the power of the club (where/when needed)
• … have the interests of “what’s best” for members
CMO Club Members
– 700+ members (startups to Fortune 500 Global Brands)– Local Dinners in 18 US Cities plus London, Geneva, Paris,
Barcelona, Shanghai, Mumbai, Moscow, Prague and Kiev– 20-30 new heads of marketing joining per month– 28% of members: $1 billion +, 54% are $50m – $1 Billion, 18%: less
than $50 million– 125 unique CMO’s per day on the site– 120+ CMO’s respond to weekly poll– 300 CMO’s / week read the weekly member e-mail– Stats are trending upwards at 10% per month– 80 CMO’s per summit (2 per year) – Good Mix of Fortune 100, 500 and 1000 CMO’s 50/50 B2B and B2C
Insights from CMOs in the Club
February 23 – March 3, 2010 101 CMOs
43.2%
21.6%
13.7%
7.8%
13.7%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Leading Growth Agenda
Global Expansion
Building Credibility with CEO
Raising Money
Contract Negotiation
Val
uab
le C
MO
Co
ach
Percentage of Respondents
What personal CMO Coach would be most valuable to you?
March 12 – March 18, 2010 78 CMOs
34.6%
15.4%
15.4%
7.7%
26.9%
0% 10% 20% 30% 40%
Customer SocialNetworks
DistributionChannel Programs
New InternalProducts/Services
EntertainmentTours/Events
Marketing BudgetChanges
We
ak
es
t V
isib
ility
Percentage of Respondents
Where do you have the weakest visibility for leading the growth agenda for your company?
December 21, 2009 – Jan. 7, 2010, 144 CMOs
If you were hiring on a new person in your marketing organization, which expertise would be
most valuable?
39.2%
29.7%
14.9%
8.1%
8.1%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Social Marketing
Segmentation andDatabase
Industry Expertise
Branding/Advertising
Sales
Ty
pe
of
Ex
pe
rtis
e
Percentage of Respondents
February 3 – February 10, 2010 120 CMOs
If you had 5 more hours per week to spend on your job this month, where would you spend it?
43.7%
36.0%
3.1%
3.1%
14.1%
0% 10% 20% 30% 40% 50%
With Customers
Alone Thinking and Planning
With Marketing Team
With C Level Peers
With Partner Agencies
Tim
e S
pen
t
Percentage of Respondents
Why Ukraine? Why now?
• Interest in the Ukrainian market from Western CMOs and Brands
• Opportunity for Ukrainian marketers to get closer to Western Brands in an equal exchange of ideas, strategies, and global opportunities and vice-versa
• Aggregation of research data and comparison of consumer behavior in B2C, and corporate and business development strategies in B2B segments
• Creating a peer-to-peer environment, in which global brands can leverage each others’ strengths and learn from each other’s mistakes
• Creating a ‘conversation’ platform allowing Western brands to learn from ‘Ukrainian Experience’, and vice versa
Important Dates
• CMO Thought Leadership Summit April 21-22 in New York City – overwhelming success (please review websites)
• Moscow, Russia - 31 May (private meetings, June 1st)• Kiev, Ukraine - 2 June• Prague, Czech Republic - 3 June• Tentative – Regional CEE/CIS Thought Leadership
Summit – early – mid October – Prague, Czech Republic• CMO Thought Leadership Summit, October 20-21 in
London
Paid Membership Includes
• Members rate for Dinners & Summits • Access to CMOs in the club • Access to members only vendor rating program • Access to “CMOs Only” research, reports,
benchmarking surveys, videos, podcasts • Priority access to CMO jobs (5-8 new CMOs jobs
posted per week), CMO blogs & forums • Members only CMO Coaches program for topics
such as personal branding, contract negotiation, engaging more effectively with Sales, plus others
Steps for Joining the Club• Request membership and complete your profile at
www.thecmoclub.com• Once approved, pay your membership at
www.regonline.com/cmo_club_membership– $495 for annual membership plus member rates on dinners and
summits
– $2995 for annual membership plus all dinners, summits paid plus access to Cannes, Barcelona, London, Tribeca Film Festivals thru CMO CLUB/Mofilm
• Register for upcoming dinners on the site• Register for upcoming summit (www.thecmoclubsummit.com)