The codes and conventions of Radio and Print adverts

Radio adverts

A radio advert can range from 15 to 60 seconds but the average is around 30 seconds.

Radio adverts will tell you the qualities of the product. They often contain a music bed or ‘jingle’ to make the advert

memorable with voice over running on top or alongside the ‘jingle’. The voiceover often contains a women’s voice.

Radio adverts

Radio adverts often contain a slogan for the specific product. The vocabulary and grammar is often tailored to a specific

demographic. The mode of address (relations between the addresser and addressee)

will be directly to the audience. Music is usually self-made or permitted and rarely copyrighted. The voiceover will be upbeat and lively to attract audiences attention

and prominently uses an English accent clearly for audibility. Radio adverts also use very heavy persuasive language.

PRINT ADVERTS

The advert should have one striking image which captures the audiences attention and intrigues them to find out more.

The print ad most follow the specific channels requirements.

The slogan must attract the audience and stand out in front of the image.

PRINT ADVERTS

There must be a simple colour scheme. The scheduling information should be clear for the

audience to see. It should present the date, day and time. Sometimes it should be placed in a colour block to make it stand out against the image

The name of the program should also be presented in a colour block to make it stand out against the image.