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The Collaboration Imperative:

Leah Holzmann Glass VP, Corporate Marketing, Criteo

Bruce RogersChief Insights Officer, Forbes Insights

How Retailers & Brands Can Win in 2018

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Agenda

Key

Findings

The Data

Landscape

in 2018

Owning

Omnichannel

Personalization

in the Wild The

Collaboration

Imperative

Retail Trends

for 2018

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The Data Landscape in 2018

Almost 4 out of 5 brands and retailers use customer data as a part of their business strategy –

and are successfully collecting and using data across channels and phrases of the buyer journey.

Pooled data assets are a way to gain a competitive edge in this changing market. Three-fifths

of those surveyed are already collaborating on data, and 7 out of 10 of those companies are happy

with their agreements.

Brands are concerned that physical-digital giants will limit access to their products, and

retailers’ top worry is that this trend will cause consumers to turn away from smaller retailers.

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The Data Landscape in 2018

The complexity of cross-channel data.

Overall Brand / Manufacturer Retailer

29%28% 28%Search

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The Data Landscape in 2018

The top 3 data management challenges for retailers & brands.

Ensuring Quality

Of Data

Overall Brand / Manufacturer Retailer

48%66% 76%

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Owning Omnichannel,

Piece by Piece

Finding out where your data fits in the

shopper journey

6

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The Problem of Tech Giants & Walled Gardens

Maintaining

Good Margins

Maintaining

Market Share

Engaging in Price

Competition

Data: Top challenges companies face with responding to the creation of physical-digital giants

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“The Top Challenges

Retailers are most concerned that

the effectiveness of these large

players in using data to deliver

competitive prices and convenient

interactions will lead consumers to

turn away from smaller retailers.

Source: The Data Commerce Opportunity, Forbes Insights & Criteo, 2017

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Personalization

in the Wild

What makes a personalized ad good?

9

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+

What Personalization Looks Like

Matching cross-channel, cross-device audience profiles for hyper personalization

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-

What Personalization Looks Like

Acquiring high-value customers through mass personalization & micro-targeting

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The Collaboration Imperative

Data collaboration creates a pooled resource

among thousands of retailers, brands, and

publishers that connects shoppers to the

things they need and love like never before.

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“The Benefits Data Collaboration

With data reigning supreme,

companies strongly believe that

pooling non-personally identifiable

customer data leads to more

satisfied shoppers and improved

sales. This type of collaboration

addresses the very fears they have

about how the physical-digital

giants will impact their business.

Source: The Data Commerce Opportunity, Forbes Insights & Criteo, 2017

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Retail Trends for

2018 & Beyond

What does the future look like?

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Shoppers learn about products everywhere.

Journeys are channel-agnostic.

Source: Criteo Shopper Story, US 2017

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In a connected world, online is offline.

Real world retail is about experience and discovery.

I look forward to shopping in

stores when I have the time.

I used my phone while in-store

to research products online.

I enjoy shopping in stores to

understand what is in style.

I prefer to do as much online

shopping as possible.

I like to try new retail stores.

I like to shop online at

new websites.

Source: Criteo Shopper Story, US 2017

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The Age of Commerce Marketing

Builds a relationship across the

whole shopper journey

Measured by performance –

directly driving sales and profits

Connects

Online & offline

BUILD MEASURECONNECT

Dropping the ‘e’ in Ecommerce.

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bit.ly/data-commerce-report

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bit.ly/data-commerce-report